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Public Relations InformationR.O.I. -- O.K., Heres The Deal!You can SO measure return-on-investment for a public relations program! Ready For A Business Recovery?Who wants to face the challenges of a business recovery without a ton of firepower? Especially when getting your piece of the action almost certainly depends upon how well you modify the behaviors of your target audiences. Sure-Fire Recipe for a Successful Public Relations CareerWithout a solid, well-designed foundation, few buildingssuccessfully withstand the ravages of time and weather. And so it is with public relations, ever-dependent upon how well its practitioners understand the discipline. Tactics Vs. Endgame - Endgame WinsIt took me a while to see just HOW crucial the behaviorsof an organization's key audiences really are to its success, be it big or small, non-profit, business, association or even a public sector enterprise. Doubt PRs Clout? Dont!Done right, it helps modify the behaviors of your most important target audiences, and that can spell S-U-R-V-I-V-A-L. Between Now and Economic RecoveryThere's still time to review your public relations program like Navy flight crews go over a fighter jet. In PR, You Pay When You StrayDon't let yourself be diverted by communications tactics playtime. You know, straying from the main Public relations game plan by juggling a press release against a radio interview, or a brochure against an op-ed. Tough Times, Tough TacticsWhen times are tough, it's no time to ignore those external audiences whose behaviors matter so much to your organization. A Company That Doesnt Need Public Relations?Really? You mean there are NO perceptions and behaviors peculiar to that company's outside audiences that would help or hinder it in the pursuit of its objectives? A New Idea For Venture CapitalistsObviously, it hurts when a promising business project you backed financially goes down the tube. A Winning Public Relations Game PlanYou want to sell your products or services, and that means good money management, top quality products or services, and hard work on your part. But, for REAL success, the icing on the cake is public relations. All Youve Got To Lose Is EverythingEverything, that is, if you ignore those folks whose behaviors have the greatest effect on your business. Are You Dissing Public RelationsIf you leave a star player sitting on the bench, you could be the loser. Are You Sure You Know What Youre Doing?Because when it comes to public relations, non-believers can produce a double-bummer -- missed opportunity AND a ton of wasted money. It really is a shame because we do public relations to change the behaviors of certain groups of people important to the success of those very Doubting Thomases. Can Newbies Avoid The Pitfalls?Yes indeed! If you are a young person who has decided that a career in public relations will be your Caviar and Champagne in life, here are four situations in which you do not want to find yourself:
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