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Public Relations Information
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PR? Why? Well, for starters, because good public relations can alterindividual perception and lead to changed behaviors amongyour key outside audiences. And that can help business, non-profit and association managers like you achieve yourmanagerial objectives. Public Relations The wind of changes... The Medias Muscle: Make it Work for You The least expensive, most effective way for you to promote your product is through media coverage. Reporters are excellent communicators. They can often tell your story better than you can. They also have the attention of the public. 10 Secrets to Free Publicity Public relations is popular because it is very cost-effective and it works. If you send out one press release, for example, and it gets into print, it could generate more interest in your product or service. PR: Time For a New Playbook? When your public relations results pretty much depend on whether your news item gets used in a newspaper column or on a radio talk show, you may be ready for a fresh approach. How To Create A News Angle Think of a triangle. On the left, imagine the story you want to tell. On the right, you have zeitgeist , or curent events. Put Yourself in the Reporters Shoes Imagine you're the technology reporter at a daily newspaper. You learn that a new computer virus is making the rounds on the Net and you find that it has shut down three local banks within the past few hours. You're desperately searching for information on the virus, names and phone numbers of experts who can tell you about it, ways to prevent the virus from spreading, how to eradicate the virus and repair the damage to computers, and a spokesperson from at least one of the banks so you can get a quote for your article -- all before 5 PM so you can write the story that will appear on tomorrow's front page. Whew! Can Your PR Game Plan be Salvaged? If, as is often the case, you are preoccupied with comm-unications tactics instead of working a plan to actively pursue those outside audience behaviors that stop you from achieving your objectives, the answer is yes. Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity In this great country of ours, there are basically three ways to get yourself tons of media coverage. Why PR Packs a Punch Done right, it delivers the key, target audience behaviors you know you must have to achieve your organizational objectives. The Press Release: How to Get the Media to Pay Attention! As many of you already know, promoting and marketing your business in as many creative ways as possible is crucial to the success of your venture. But finding ways to get noticed presents a major challenge for most entrepreneurs. One of the most cost effective and powerful methods of getting noticed is by way of a good press release. Why? Because it has the potential of reaching millions. Is There a Plumber in the House? I don't know about you but I get really frustrated when I have to deal with anyone in the plumbing, heating, or electrical field. For the most part, the service is horrible, the contractors are unreliable, and the lack of professionalism is rampant. How to Create Quality PR Results For many of us, the word quality is closely related to ourexpectations. When we receive the public relations results we planned for, we feel, understandably, that we havegenerated quality results. Right PR Empowers a Manager Business, non-profit and association managers are in a stronger position to succeed when they use their public relations resources in a way that alters individual perception leading to changed external stakeholder behavior. Mastering the Media What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch have in common? Media exposure. They were ordinary people who became household names. Do You Really Need PR? The right kind of PR, that is, the kind that puts you in charge of the care and feeding of a lot of people who play a major role in just how successful a manager you're going to be? Dont Pay for Radio Interviews It used to be that all you had to do was pitch a great idea with a clever hook, and you'd be booked as a guest on a half-hour radio show. How PR Makes a Managers Life Easier Things are pleasant for many business, non-profit or association managers when their public relations people deliver newspaper and talk show mentions, informative brochures and videos, and special events that attract a lot of people. Managers, Start Your PR There'll never be a better time for a manager working for a business, non-profit or association to ask this question: "Am I getting the public relations results I'm paying for -- the really important external audience behaviors I need to achieve my department, division or subsidiary objectives?" Dont Waste Money on Public Relations Demand that it pull its own weight in your boat by working to create, change or reinforce how your organization is perceived by those vital, external audiences, those groups of people who REALLY affect your business the most.
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