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Public Relations InformationDo You Really Need PR?The right kind of PR, that is, the kind that puts you in charge of the care and feeding of a lot of people who play a major role in just how successful a manager you?re going to be? Why Do You Want PR?To get someone?s name in the newspaper or a product mention on a radio talk show? PR: Time For a New Playbook?When your public relations results pretty much depend on whether your news item gets used in a newspaper column or on a radio talk show, you may be ready for a fresh approach. How to Get Some of Paris Hilton?s TV TimeWhen your book is mentioned on television, sales go up. Immediately people start looking in book stores and on the internet to find out how to buy it. The more people hear about it, the more they want the book. When several shows are talking about the book, it become a best seller. Look at the success of Oprah?s Book club, The Today Show?s Book Clubs and all the other shows that feature a writer and their book. Sometimes the writer is interviewed but sometimes the writer doesn?t even have to be on the show in order to sell books. It made Mark Victor Hansen, the Chicken Soup book author multi- millions. They have published over 85 books. Managers, Have You Been Shortchanged?You have been if you?re a business, non-profit or association manager whose public relations budget is focused largely on nifty brochures, column mentions and broadcast plugs. Especially without a workable plan that helps you persuade your most important outside stakeholders to your way of thinking, then moves them to take actions that lead to the success of your department, division or subsidiary. Managers, Got a Grip on Your PR?What are you trying to do with your business, non-profit or association public relations program? Get a little publicity for a service or product? Or, perhaps, you?re doing what you really should do, persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to the success of your department, division or subsidiary. A Managers PR ParadigmIf you manage a department, division or subsidiary for a business, non-profit or association, your primary public relations model probably should read this way: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired- action the very people whose behaviors affect the organization the most, the public relations mission is accomplished. Know What Matters Most About PR?When, as a business, non-profit or association manager, you are able to persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to your department, division or subsidiary?s success. Managers Need Basic PRTrue, because department, division or subsidiary managers for a business, non-profit or association really DO need a dynamic yet workable blueprint for reaching those key outside groups of people who have a big say about how successful those managers are going to be. PR Going According to Plan?Think carefully! You?re a department, division or subsidiary manager for a business, non-profit or association and you really need to achieve your operating objectives. Managerial Survival KeyFor business, non-profit or association managers like yourself, survival pretty much depends on whether you achieve, or fail to achieve your department, division or subsidiary objectives. Mission-Critical Public Relations?As a business, non-profit or association manager, any tool that helps you reach your department, division or subsidiary objective IS mission-critical. When Managers Play the PR CardThe payoff for business, non-profit or association managers can be a real assist towards meeting their department, division or subsidiary objectives. How Managers Hit PR PaydirtAs a business, non-profit or association manager, you?ll know it?s PR paydirt when you?re able to persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to your department, division or subsidiary?s success. The Best PR Has to Offer ManagersHow cool is this? You?re a business, non-profit or association manager. You decide to get serious about your public relations and shift the spotlight away from communications tactics. You implement an action blueprint that (1), helps you persuade your key external stakeholders to your way of thinking. And then (2), helps move them to take actions that lead to your success as a department, division or subsidiary manager.
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