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Make Sure Your Media Room Rocks
If a reporter was writing a story about you and your company and she visited your website, could she find anything useful and interesting about you to use in her story? And could she find it quickly? Or would she immediately abandon your site and look for one of your competitors to write about? Make it Easy for the Reporter Why would you include your competitors, you ask? Because just like you, a reporter is very busy and often overwhelmed. If you were the reporter and you visited a website that handed you the perfect story and all the sources to write an objective article about widgets (which just happened to be something your publication's readers, and more importantly your boss, would love to read), wouldn't you be thrilled? Of course you would. And so would I. Besides, every time a prospect searches for your competitors' products and services, your website will come up in the search, too. Maybe the prospect will click on your website link instead of your competitor's. The Top 20
Lois Carter Fay's brainy ideas and resources can help you get better results from your marketing. She is the author of Marketing Plan Essentials: Online & Off and co-author with Jim Wilson of Sales Success! Strategies for Women. Her free "BRAINY Tidbits" email newsletter is filled with tons of marketing ideas and resources and is distributed weekly to a growing list of subscribers. Learn more and subscribe at http://www.marketingideashop.com and receive "67 Ways to Promote Your Business" free by return email.
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