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Public Relations Information
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Five Great News Stories You?re Sitting On Right Now Smaller companies don't always have the budget - or inclination - to retain a PR hotshot to tell the world about their business success, but that doesn't mean they aren't a ready source of news. Publicity: Financial Planners That Get It Follow One Rule Advice about business and life often gets around to one of those "80-20" rules. As in, "80% of your business will come from 20% of your customers or activities." Here's my twist on this for publicity and marketing: For Financial Planners, Marketing and Publicity Is About You For financial planners, getting publicity, in the end, isn't about having contacts in the media. A PR Question For Chinese Managers As the practice of public relations in China continues to mature, it seems appropriate to ask whether Chinese business managers ? tutored as they have been by European, North American and other PR specialists ? continue to apply major public relations emphasis to print and broadcast communications tactics. In other words, do they still see PR through the lens of simple publicity, as many in the West still do? Ignore PR at Your Peril! If you do, it means: How To Create A News Angle Think of a triangle. On the left, imagine the story you want to tell. On the right, you have zeitgeist , or curent events. Publicity: The Right Way for Marketing-Minded Financial Planners to Follow Up with a Reporter Let's say you've called a reporter with some ideas for stories about financial planning, and they seemed interested. Congratulations! First, pat yourself on the back. It takes intelligence and gumption to come up with ideas that reporters like. Slow Day? Create News Sometimes there seems to be no client news worthy of coverage. That's when the savvy PR pro digs deep into the old bag of tricks and pulls out one of these ideas to perk things up: Right PR Focus A Powerful Advantage Powerful is a strong word. But it fits here. As a business, non-profit or association manager, you create powerful advantage for yourself when you do something positive about the behaviors of those important outside audiences of yours that MOST affect your department, division or subsidiary. How to Write Press Releases That Work And Get Free Publicity One study found that as many as 90% of the stories you read every day in the newspaper came about because someone sent a press release. Why aren't some of those stories about you? Your Financial Planning Clients May Hold the Key to Free Publicity Every reporter, from the cub at the small town paper to the high-paid anchor on 60 Minutes, dreams of finding a lead to that news story that everyone will want to read. Online Business Press Release Writing Tips And Ideas Press releases are one of the most cost-effective ways to get promotion for your online business. Many entrepreneurs ignore this type of promotion because they don't know how to write a press release. It's important to promote your online business with press releases because of the media all over the internet. The following is a list of some common press release writing tips: Why News Releases Fail Sorry about my otaku with this issue (otaku = more than a hobby, a little less than an obsession). A Company That Doesnt Need Public Relations? Really? You mean there are NO perceptions and behaviors peculiar to that company's outside audiences that would help or hinder it in the pursuit of its objectives? Between Now and Economic Recovery There's still time to review your public relations program like Navy flight crews go over a fighter jet. Media Relations: How to Get Your Letter to the Editor Published You may remember Forrest Gump's Vietnam pal ? the one who grew up shrimp farming and was fond of listing the dishes he used to make. "Pepper shrimp," he started, gearing up for his lengthy monotone monologue. "Shrimp soup. Shrimp stew. Shrimp salad. Shrimp and potatoes. Shrimp burger." Public Relations Primer Part III: 10 Donts There are all kinds of smart moves professionals can make to raise their media visibility. Here are ten things not to do if you're aiming to heighten your public profile. Financial Planning Publicity: When Talking to the Media, Dont Fake What You Dont Know Relationships are based on trust-not just romantic relationships, or doctor/patient relationships, but practically any relationship, even the one with your auto mechanic. Building Credibility Through Bylined Articles As if making sure your company runs smoothly on an operational level isn't responsibility enough, as a business owner, you're probably overseeing all aspects of your company's public relations program, as well. Yes, There is a PR Sweet Spot And here it is: public relations alters individual perception leading to changed behaviors among the key outside audiences of a business, non-profit or association manager. It happens when the manager applies positive actions affecting the behaviors of those important external audiences that most affect his or her operation.
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