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PR: Your 500 Pound Gorilla What else, for goodness sake, could you as a business, non-profit or association manager, call a heavy-duty helper who does something REALLY positive about the behaviors of those outside audiences of yours that most affect your organization? What? You Havent Got a Capability Statement? What's a Capability Statement? 24 Killer Press Release Secrets 1. Your press release should sound like news, not an ad. Making the News - Tips from A News Journalist What makes a good media release and how do you engage the media with your story idea? How do you pitch stories to the media, especially hard-nosed news hounds who can sniff out a 'puff piece' a mile away? Your Financial Planning Clients May Hold the Key to Free Publicity Every reporter, from the cub at the small town paper to the high-paid anchor on 60 Minutes, dreams of finding a lead to that news story that everyone will want to read. Possibilities Of The Blogosphere For The PR Industry In Spanish-Speaking Countries Only two media in Spanish speaking countries offer RSS: the Spanish newspaper El Mundo and the Argentine Clarín. Although the blogs are becoming more visible in the media and are becoming a research topic, still they are something of small "evangelist groups", who promote its use? but this can change in little time. PR - More Than News Releases Public relations and news releases are synonymous in the minds of some. Because the media relations aspect of PR is so "public", the PR discipline often is narrowly defined by this tactic. PR is much more than cranking out positive client fodder for the media. Nows The Time To Get Christmas Media Coverage Publicity seekers know that Christmas can provide a bonanza of media coverage. Every media outlet, it seems is cranking out a special edition on gifts for the winter holidays. So, Christmas is the time to get ink for your product. The Best PR Has to Offer Managers How cool is this? You're a business, non-profit or association manager. You decide to get serious about your public relations and shift the spotlight away from communications tactics. You implement an action blueprint that (1), helps you persuade your key external stakeholders to your way of thinking. And then (2), helps move them to take actions that lead to your success as a department, division or subsidiary manager. Managerial Survival Key For business, non-profit or association managers like yourself, survival pretty much depends on whether you achieve, or fail to achieve your department, division or subsidiary objectives. I Cant Afford A PR/Publicity Campaign -- Can I? It's a phrase I hear over and over again from many entrepreneurs, small businesses owners and inventors: "I'd love to hire someone to launch our publicity campaign professionally, but we can't afford it, so I'm just going to have to do it on my own." Publicity - The Right Media Person to Call for Free Publicity You won't accomplish much if you call the gas company to ask about your cable bill. Make sure that when you call about your story that the reporter you are contacting is the right person. Publicity Performance Not Enough? Even after a nice piece in a national publication, or a stint on a popular talk show, do you still have a feeling that your public relations dollar could be better spent? Do You Have Issues? Every organization has issues that could affect its operation. The following are some thoughts on issues management and some of the tactics available to us in this discipline. How to Take Advantage of Public Relations Decide once and for all to do something about those outside audiences whose behaviors affect your organization the most. Media Relations: How to Get Your Letter to the Editor Published You may remember Forrest Gump's Vietnam pal ? the one who grew up shrimp farming and was fond of listing the dishes he used to make. "Pepper shrimp," he started, gearing up for his lengthy monotone monologue. "Shrimp soup. Shrimp stew. Shrimp salad. Shrimp and potatoes. Shrimp burger." 33 Reasons To Do A News Release News releases are not the best way to get major media coverage, but they can be used to increase the frequency with which your company name appears in the press. Getting Articles Published - Eight Steps for Trade Publications Trade publications present an excellent opportunity for organisations to gain thousands of dollars worth of free publicity by having articles published. As they are regularly looking for articles to fill space and they are often used as a forum to promote new products or services to specific audiences. In addition to this trade publications are often tailored to specific markets and widely read, offering a tailored communication channel. Public Relations 8 Fix Factors I say to business, non-profit and association managers, a key part of your job description is ? or should be ? do everything you can to help your organization's public relations effort as it strives to persuade important outside stakeholders to your way of thinking. Especially when it's YOUR PR program that is tasked to move those stakeholders to behaviors that lead to the success of YOUR department or division. How to Master Communication Even if you failed High School Grammar Does the thought of knowing your verbs from your adjective scare you? Can the word syntax send you running for cover? Or perhaps putting two words together in front of a crowd sends your body into complete melt down. If so, there is help for you. |
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