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Public Relations Information
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A New Idea For Venture Capitalists Obviously, it hurts when a promising business project you backed financially goes down the tube. Publicity: Financial Planners That Get It Follow One Rule Advice about business and life often gets around to one of those "80-20" rules. As in, "80% of your business will come from 20% of your customers or activities." Here's my twist on this for publicity and marketing: Not Getting the PR Results You Want? The reason might be this simple: as a business, non-profit or association manager, you're too focused on communi- cations tactics and not on a workable blueprint for dealing with those important outside audiences whose behaviors most affect your department, division or subsidiary. Guerrilla PR- Chapter One THE NATURE OF MEDIA Ramp Up Your Newsletter to Build a Strong Business To survive in business, you've got to focus your attention on the areas that will guarantee you success. Your clients are your greatest asset. Taking the time to educate them and connect with them will pay big dividends over the long haul. There are lots of ways to spend your marketing dollars. But I've found that the number one most effective marketing tool around is a newsletter. This is the perfect time of year to fine tune - or develop - yours. Publicity From Thin Air In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. Make the Media Your Friend The media (newspaper, radio, television) can be of enormous help to the small and home based business. So, it is very important that you develop a relationship with them. 24 Killer Press Release Secrets 1. Your press release should sound like news, not an ad. Financial Planners, Want Free Marketing and Publicity? The Key is Understanding the Media The media need you. Need the information and expertise you offer, that is. But they are not encyclopedias. They don't serve up information. They serve up stories. Attention Owners of Food Related Businesses: How to Get Publicity Any Time You Want Attention: Who Else Wants To Get Publicity Whenever You Want It? Using the Media - Five Reasons Why The media has the power to shape public opinion and change perceptions. Every day millions of people around the world consume at least one form of the media, whether voluntary or involuntary. PR: Focus on What Matters! Sure, as a manager, you have a talented member of the PR team assigned to your department, division or subsidiary, or housed at your agency, and s/he is darn good at placing product and service plugs on radio and in the newspaper. Which may be all you want. And that's fine. Managers: Super-Charge Your PR Ain't a gonna happen unless business, non-profit and association managers, possibly like you, do something positive about those important external audiences of yours that most affect your operation. And then, as you persuade those key outside folks to your way of thinking, help move them to take actions that allow your department, group, division or subsidiary to succeed. Your Financial Planning Clients May Hold the Key to Free Publicity Every reporter, from the cub at the small town paper to the high-paid anchor on 60 Minutes, dreams of finding a lead to that news story that everyone will want to read. How Marketing-Minded Financial Planners Get Publicity You've probably noticed, if you live on this planet, that we live in a media-driven world. How to Get PR There is a process for successfully getting publicity about your business or organization. Publicity is no great mystery, just a thorough and strategic sales job. You are selling content to a publication or website who needs it to entice their readers. No publicist can guarantee a publication will print stories about your company because the publisher or editor ultimately controls the content of a publication. However, here is the method we recommend: Make Front Page News By NOT Inviting The Media Not a single reporter showed up at our news event. And we were THRILLED! What Kind of PR Makes Sense? For business, non-profit and association managers, is itpublicity that delivers newspaper and talk show mentions backed up by colorful brochures and videos, combined with special events that attract a lot of people? Take the High Ground With Quality PR Quality public relations does something positive for business, non-profit and association managers about the behaviors of the key external "publics" that most affect their operations. In other words, it alters individual perception that leads to changed behaviors among theirreally important outside audiences. Dont Use PR ?lose the confidence of your key target audiences? discourage them from taking actions that lead to your success?fail to achieve your department, division or subsidiary objectives.
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