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Public Relations Information
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Three Communication Secrets of The Great Communicator I've worked in media and public relations for 20 years, and experience has taught me that communication is an essential skill to master in order to be successful in all aspects of one's life. No one person can do many things without the involvement of other human beings; having superior communication skills, then, is a highly enviable quality, and those who manage such a feat serve as role models to the rest of us. Ronald Reagan, "The Great Communicator", exemplified this quality so well that people elected him President. Publicity: Marketing-Minded Financial Planners, Never Say These Words to a Reporter Everyone has something that drives them up a wall. You may be surprised at what aggravates reporters. Dont Be Incredible Public relations is all about credibility and trustworthiness. If you don't practice PR, then you are likely to be incredible. Youve Done PR the Hard Way Long Enough As a business, non-profit or association manager, let the tacticians handle the special events, brochures and press releases from now on. Publicity - How To Get Your Story on Television A press release telling about "Stevie, the Water-Skiing Squirrel" will never get that talented mammal on the TV news. Perception Persuasion Behavior: PR at Work Managers ? the business, non-profit and association sort ?really need to get this down pat if they are to meet their managerial objectives. How to Generate Free Publicity for Your Product, Service, or Cause One of the most misunderstood and most underutilized promotional tools available to small businesses and organizations is FREE PUBLICITY. Get Outsiders on Your Side Especially good advice for business, non-profit and association managers whose job success depends in large part on the behaviors of their key external audiences. PR: How Sweet It Is! The public relations goal and strategy make sense; the message is persuasive and compelling; the communications tactics are aggressive and well-targeted. YES!! How To Make Time For Public Relations "Don't say you don't have enough time. You have exactly the same number of hours per day that were given to Helen Keller, Pasteur, Michalangelo, Mother Theresa, Leonardo da Vinci, Thomas Jefferson, and Albert Einstein." The Press Release: How to Get the Media to Pay Attention! As many of you already know, promoting and marketing your business in as many creative ways as possible is crucial to the success of your venture. But finding ways to get noticed presents a major challenge for most entrepreneurs. One of the most cost effective and powerful methods of getting noticed is by way of a good press release. Why? Because it has the potential of reaching millions. Managers Who Leave PR to Others You're a business, non-profit or association manager who needs to achieve your organizational objectives on schedule. Since public relations should be helping you do just that, why leave it wholly in the hands of others? Managers: Why PR is SO Key When outside audiences important to your operation do not understand what you are all about or, worse, harbor misconceptions, inaccuracies, untruths and false assumptions about you, you are likely to suffer negative, key audience behaviors that can prevent you from achieving your operating objectives. Generating Publicity: Will The Media Be Interested In My Product/Business? When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate for a publicity or media exposure campaign. That is true to a degree, but as a PR/publicity professional and former media person, I would qualify that statement by saying that although new products would benefit from a solid publicity campaign, not all businesses or products and their pitches will grab the attention of the media. How to Get Some of Paris Hilton?s TV Time When your book is mentioned on television, sales go up. Immediately people start looking in book stores and on the internet to find out how to buy it. The more people hear about it, the more they want the book. When several shows are talking about the book, it become a best seller. Look at the success of Oprah's Book club, The Today Show's Book Clubs and all the other shows that feature a writer and their book. Sometimes the writer is interviewed but sometimes the writer doesn't even have to be on the show in order to sell books. It made Mark Victor Hansen, the Chicken Soup book author multi- millions. They have published over 85 books. The Increasing Power Of Publicity - And How It Can Benefit Your Business The call came into my office and the voice on the other end was very energetic, almost giddy: "I have finalized my marketing budget and need your help launching an advertising campaign for my new product," he breathed. "Congratulations," I replied, "but before we implement an ad campaign, I want to make sure you have explored potential PUBLICITY opportunities that could generate some cost-efficient media exposure first." Then, silence. "I never thought about that," he sighed. "Frankly, I don't know much about it." Making the News - Tips from A News Journalist What makes a good media release and how do you engage the media with your story idea? How do you pitch stories to the media, especially hard-nosed news hounds who can sniff out a 'puff piece' a mile away? P.R. 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