|
|
| www.1001TopWords.com |
|
|
Publicity: Marketing-Minded Financial Planners, Never Say These Words to a Reporter
Everyone has something that drives them up a wall. You may be surprised at what aggravates reporters. They deal with horrors like jargon-filled press releases, poorly-written news advisories, and gimmicky pens and mousepads, but reporters consistently and overwhelmingly name one habit of publicity-seekers as their number one peeve. What is it? It's when someone calls after a press release has been sent and asks "Did you get my press release?" This is the single worst way to follow up after sending something. When you make this no-no call, the reporter thinks: "If I wanted to call you, I would" or "Doesn't this person think I know how to open mail?" What's worse, they may even say this to you right over the phone. If they weren't interested in your story ideas before, they certainly won't be now. You think: "Unfair! These guys lose half the stuff they get sent!" True, but remember, they do own the printing presses. If you want to reap the many benefits of free publicity, you have to stay on their good side. What works better is to find a credible reason to follow up. For example: "Hi, Jen. Since I sent you that release last week on how to buy U.S. Government bonds, Congress passed a new law that makes it even easier." Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.
|
|
|
|
RELATED ARTICLES
Publicity: Polls and Surveys Are a Great Path Free Publicity When I search Google News for "surveys," I get nearly 50,000 results. When I search for "stocks," I get about 54,000. The media love polls and surveys. All You Need to Know About Press Release Writing and Distribution Before you even think about writing a press release, there are a few things you need to know about the media. Here's the first - and most important - of them: The Art Of Persuasive Pitching Media placement is an art. Practicing it often requires as much attention to approach and style as it does to the focus of your story. While it's important to know how to use creative formatting techniques that can enhance editorial reception to a story (see article, "Using Publicity As A Creative Marketing Tool") publicists can benefit from mastering some useful tips prior to approaching, by e-mail, snail mail or phone, the keepers of the media gate.Some Basic Assumptions: Time to Spruce Up Your Public Relations? Better check out the public relations fundamental premise, then take action in your own best interest. Online Business Press Release Writing Tips And Ideas Press releases are one of the most cost-effective ways to get promotion for your online business. Many entrepreneurs ignore this type of promotion because they don't know how to write a press release. It's important to promote your online business with press releases because of the media all over the internet. The following is a list of some common press release writing tips: Say What? As the comedian Steve Martin once said, "some people have a way with words and some people have not way." Increasingly, I am seeing information from companies, particularly in news releases, that "has not way." Is There a Plumber in the House? I don't know about you but I get really frustrated when I have to deal with anyone in the plumbing, heating, or electrical field. For the most part, the service is horrible, the contractors are unreliable, and the lack of professionalism is rampant. P.R. Strategies for Professional Service Providers Promotion for Professional Services Providers requires a different approach than for other types of business people. Here's why: Time Your News Release For Maximum Publicity "Cindy, where's that story? I need it yesterday!" Making the News - Tips from A News Journalist What makes a good media release and how do you engage the media with your story idea? How do you pitch stories to the media, especially hard-nosed news hounds who can sniff out a 'puff piece' a mile away? GETTING YOUR MESSAGE ACROSS You have a story to tell. Your company has developed a revolutionary new product, or an improved version of one that is known and respected in the marketplace. Most companies are media-savvy enough to take a proactive approach to publicity. Yet there are many firms that instead sit on a new development, waiting for the press to come to them because they are unsure of how to "break the news." Managers: A Key to Your Survival Most business, non-profit and association managers live to tell about it only IF they achieve their operating objectives. Very little wriggle room there. Get Write To It The toughest thing about writing a news release is getting started. But writing doesn't have to be hard. Here are a few tips and tricks to help you beat writer's block. The Ultimate PR Scam It happens to business, non-profit and association managers when their public relations budget fails to deliver the crucial external audience behaviors they need to achieve their department, division or subsidiary objectives. Media Training: How to Avoid Being Misquoted I often begin my media training sessions by asking members of the audience to raise their hands if they've been interviewed by the media. Almost all of the hands in the room go up. I then ask them to keep their hands up if they've ever been misquoted. Not only do virtually all of the hands remain up, but the usually nod their heads vigorously, followed by laughter. When Managers Play the PR Card The payoff for business, non-profit or association managers can be a real assist towards meeting their department, division or subsidiary objectives. Seven Tips To Get Your Press Release Noticed If you're seeking to promote yourself or your new business on a limited budget, you probably cannot afford the benefit of hiring a public relations agency to work on your behalf - at least not in the beginning. PR Buyers Beware! It can bite you and waste your public relations budget when the program emphasizes communications tactics instead of how to make certain your key outside audiences understand who and what you are. Make Sure Your Media Room Rocks If a reporter was writing a story about you and your company and she visited your website, could she find anything useful and interesting about you to use in her story? And could she find it quickly? Or would she immediately abandon your site and look for one of your competitors to write about? Financial Planners, Want Free Marketing and Publicity? The Key is Understanding the Media The media need you. Need the information and expertise you offer, that is. But they are not encyclopedias. They don't serve up information. They serve up stories.
|
| © Athifea Distribution LLC - 2013 |
