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Media Relations: Should You Pay For News Coverage? Dear New York Times: Make Sure Your Media Room Rocks If a reporter was writing a story about you and your company and she visited your website, could she find anything useful and interesting about you to use in her story? And could she find it quickly? Or would she immediately abandon your site and look for one of your competitors to write about? Dont Do This to Your News Release! Hundreds of thousands of News Releases are sent out all the timeand many people will show you different ways to write a news release in a way that will result in publicity for you or for your company.However, many people over look the 17 Deadly Sins that you should never do or have in a news release. These can cause your news release to end up in the shredder! 16 Publicity tips for Restaurants With a dismal failure rate of more than 75 percent among restaurants, you must be sure you do everything you possibly can do to promote your restaurant through free publicity. Here are 16 tips that will boost your publicity efforts and help you finally get noticed--even if you don't have a big advertising budget. PR Essential to Your Success Whether you are a business, non-profit or association manager, your success will depend, to a large degree, on how well you positively impact the behaviors of those outside audiences that most affect your operation. What Is Best Practice Public Relations? Why, public relations that stays true to its fundamental premise, of course. 5 Critical Tests Every Press Release Must Pass You've heard "them" say it, haven't you? Levines Laws For Pitching With Panache Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting Your Charity, Nonprofit Organization, Or Fund Raising Event" Maybe the Strongest PR on Planet Earth? Strong for business, non-profit and association managers when they use the fundamental premise of public relations to produce external stakeholder behavior change ? the kind that leads directly to achieving their managerial objectives. The Story The Media Really Wants If you're like most of my clients, you're probably interested in getting the media to cover the success of your business. These "business success stories" can be used for future marketing efforts -- including reprints of the story in your marketing materials or on your Web site, or framing the article and hanging it in your office. She Who Has the Gold... ?makes the rules, of course. Dont Get Eaten Alive! If you don't have a grip on public relations, how your most important outside audiences behave really CAN eat you alive. Make Front Page News By NOT Inviting The Media Not a single reporter showed up at our news event. And we were THRILLED! In PR, You Pay When You Stray Don't let yourself be diverted by communications tactics playtime. You know, straying from the main Public relations game plan by juggling a press release against a radio interview, or a brochure against an op-ed. Media Relations: When Numbers Lie NUMBERS, NUMBERS EVERYWHERE HELP: I Need a Press Kit! A press kit is an essential press relations tool. While it can be used to support a special event or promotional activity, it is most helpful in strategically positioning an organization or product. On a website, the "press room" is the on-line equivalent of the traditional press kit. Effective Media Relations Tips- What To Do After The Media Interviews You! Effective Media Relations Tips - What To Do After The Media Interviews You!By Thomas Murrell MBA CSP, International Business Speaker You've done all the hard work - prepared a media kit, engaged with a reporter and they've listened to your message and asked questions. Anxious About Your Public Relations? Shooting from the hip always creates anxiety. How To Write A Press Release: The 10 Commandments Of A Great Lead Paragraph How to write a press release is a major challenge facing both experienced and aspiring PR professionals. The Worst PR Mistakes For a business, non-profit or association manager, they could be fatal, coming as they do in four bitter flavors. |
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