|
|
| www.1001TopWords.com |
|
|
Writing a Press Release: The Medias Dirty Secret
There's a dirty little secret about press releases that the media doesn't want you to know. The fact is, most of them travel directly from the sender's computer to the reporter's trash box. Or from out of the envelope into the "round file." That's part of the reason reporters don't like to be asked "did you see my press release." They probably did, but they threw it in the trash so they don't remember yours specificially. But you do still need press releases sometimes. (Like, when you have news.) So when you do, remember this. You may already know that every press release has a headline ? a short title ? and a lead, or first paragraph. What you may not know is that virtually nothing else in your release matters! The job of a release is to attract and pique the reporter to read on. Keep the "head" and the "lead" snappy ? and short. Make them compelling, intriguing, and grabbing. (But still true, please. This is no time to emulate a supermarket tabloid. Do not claim, for instance, that famous stars are among your clients, just because the former quarterback of the high school football team uses your services.) To get the best chance for publicity from your press release, put as much time into carefully crafting these two inches of your masterpiece as you allot to writing the entire rest of the release. I am not kidding! Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.
|
|
|
|
RELATED ARTICLES
Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity In this great country of ours, there are basically three ways to get yourself tons of media coverage. Media Kit: 25 Component Possibilities Media kits include a combination of information whether created for electronic delivery or print. The number of components depends on the kit's focus and intention. For instance, an author's kit would include a different combination of information than a service business, or a multifaceted company or speaker. Managers: Get Real, Please! Personnel mentions in the newspaper and product plugs on radio hardly qualify as an adequate return on your public relations dollar, and you probably know it! Mastering the Media What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch have in common? Media exposure. They were ordinary people who became household names. In PR, You Pay When You Stray Don't let yourself be diverted by communications tactics playtime. You know, straying from the main Public relations game plan by juggling a press release against a radio interview, or a brochure against an op-ed. Dont Pay for Radio Interviews It used to be that all you had to do was pitch a great idea with a clever hook, and you'd be booked as a guest on a half-hour radio show. Publicity - What to Say to a Reporter You can have dozens of marvelous ideas to get free publicity, but nothing will happen unless you pick up the phone and call a reporter. Boost Your Business by Partnering with a Non Profit Organization Is your business looking for new and creative ways to gain publicity and build your customer base? Partnering with non profit organizations may benefit your business in many ways. Maybe the Strongest PR on Planet Earth? Strong for business, non-profit and association managers when they use the fundamental premise of public relations to produce external stakeholder behavior change ? the kind that leads directly to achieving their managerial objectives. Writing a Press Release: Inverted Pyramid Style A term you'll hear in newsrooms, in editing meetings, in Journalism 101, but almost nowhere else, is "inverted pyramid." Right PR Empowers a Manager Business, non-profit and association managers are in a stronger position to succeed when they use their public relations resources in a way that alters individual perception leading to changed external stakeholder behavior. A Guide to Optimizing Public Relations Content This guide to "SEOing" your PR efforts can help you get high-ranking search results for your press releases, marketing white papers and ezine newsletter content. Whether you are managing PR efforts for several online companies or just one website, you've probably wondered how you can increase your sites (more importantly, your work) overall impact in the Web community. While the answer lies less and less on traditional forms of promotion such as press releases, learning the tricks of the trade to qualifying for top search engine placement could be the most important thing you ever do for your company. Is PR Right for You? 6 Questions to Ask When most people think about marketing, they think advertising. While advertising is a part of marketing, marketing is much bigger than advertising. There are lots of different marketing methods floating around out there, and the challenge as a business owner is figuring out when it's appropriate to use each one and the best way to use it. 8 Ways to Use Local Publicity to Drive Your Business While scoring anice story in BusinessWeek or USA Today is something tocelebrate, there are times when you need to grab attention a bitcloser to home. Recessions Dont Last Forever! It could, but what if it doesn't? Advertising and Community Relations -- Get the Best of Both Worlds Have you ever noticed that in communities without big universities, high school sports take on an even bigger importance? PR Secrets for Small Business Most small businesses do little to no public relations (PR) to promote their businesses. The reasons are fairly common. No one within the small business knows the mechanics of writing a press release, and if they did, they don't know what to say. Instead, small business owners wait for a local reporter to stop by or for a trade publication editor to notice them at a trade show. Most small businesses are still waiting, but a select few luck into their moment of fame; and when it comes, Wow! what an impact it can have. Mission-Critical Public Relations? As a business, non-profit or association manager, any tool that helps you reach your department, division or subsidiary objective IS mission-critical. Publicity Performance Not Enough? Even after a nice piece in a national publication, or a stint on a popular talk show, do you still have a feeling that your public relations dollar could be better spent? Public Relations Going O.K? Yes?
|
| © Athifea Distribution LLC - 2013 |
