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8 Ways to Use Local Publicity to Drive Your Business
While scoring a If your business draws its clientele from a specific town, city Let's look at some techniques you can use to reach potential 1) Get to Know Your Business Editor. Unless you live in a very large city, it should be fairly easy to 2) Keep the Releases Flowing. Once you've built a relationship with a business editor, keep it 3) Write a Letter to the Editor or an Op-Ed Piece. If something occurs locally (or even nationally) that relates to As a businessperson, your opinion matters when the subject Write a Regular Column. Many smaller publications (such as weekly 4) Conduct a No-Cost Seminar. Financial planners and real estate pros have known for years that * Remodeling company: "Remodeling projects that do the most to * Doctor: "The latest research on extending your life-span -- * Stockbroker: "How to retire rich" Promote your seminar by sending releases to the local media. 5) Connect with Kids. Local media outlets always enjoy stories that involve schoolkids. 6) Partner with a Politician. No matter how hungry you are for good press, I can guarantee 7) Get on the Air. Radio stations are an underappreciated avenue for publicity. 8) Make your Website a Local Resource. Chances are, you've already got a website. Why not devote part Bill Stoller, the "Publicity Insider", has spent two decades as
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Namely, real behavior change among your most important outside audiences leading directly to reaching your objectives. Achieved, incidentally, by persuading key outside people with the greatest impacts on your organization to your way of thinking, then moving them to take actions that help your unit succeed. Managerial Survival Key For business, non-profit or association managers like yourself, survival pretty much depends on whether you achieve, or fail to achieve your department, division or subsidiary objectives. Writing a Press Release: The Medias Dirty Secret There's a dirty little secret about press releases that the media doesn't want you to know. The fact is, most of them travel directly from the sender's computer to the reporter's trash box. Or from out of the envelope into the "round file." Marketing-Minded Financial Planners Piggyback on Topic A to Get Free Publicity That big story the media pursue each day is what I call Topic A. And even if it doesn't seem to have anything to do with financial planning, it often lead to huge media visibility for you. Publicity: Write a Letter to the Editor for Free Publicity Ever wonder why papers devote a page or more to letters to the editor? Because subscribers love to read them! Make Sure Your Media Room Rocks If a reporter was writing a story about you and your company and she visited your website, could she find anything useful and interesting about you to use in her story? And could she find it quickly? Or would she immediately abandon your site and look for one of your competitors to write about? 7 Simple Steps To A PR Launch A PR product or service launching is a perfect way to buildmomentum slowly. It handles the first and most importanthurdle to overcome in building a brand -- credibility. PR: Ouch! Tells the Tale Ever get the feeling that your public relations program isn't doing much about the behaviors of your important outside audiences? Those audiences whose actions have the greatest impacts on your business? A Powerful PR Strategy It really is powerful when a business, non-profit or association manager uses public relations to alter theindividual perception of members of its key outside audiences, thus beginning the process of changing their behaviors. Talk Back Radio - Tips To Be A Star On-Air! Talkback radio offers a fantastic opportunity to access thousands of people instantly and relay your or your company's messages. An interview opportunity is highly sought after in today's business and to learn ways of working effectively with the media invaluable to any business. Generating Publicity: Will The Media Be Interested In My Product/Business? When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate for a publicity or media exposure campaign. 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How to Tap in to the Holiday Publicity Bonanza If your product or service can be given as a gift, a publicity windfall awaits at the end of the year - but you need to start working in June. Each December, media outlets cover the newest, the hottest and the most unusual Holiday gifts. The reporters assigned to develop these pieces typically depend on two sources of information: Want to Light a Fire Under Your PR? Yes? Then do something positive about the behaviors of those important external audiences of yours that MOST affect your operation. Are You Sure You Know What Youre Doing? Because when it comes to public relations, non-believers can produce a double-bummer -- missed opportunity AND a ton of wasted money. It really is a shame because we do public relations to change the behaviors of certain groups of people important to the success of those very Doubting Thomases. |
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