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Press Releases for Every Occasion
To many marketers, the press release is something of a "one size Of course, smart Publicity Insiders already know that's a There's no such thing as a "one size fits all" release. Smart (Note: for a general introduction to press release writing and Let's look at some releases suitable for "harder" and more timely The News Release To some folks, "news release" and "press release" are Tell the entire story in the headline and subhead. Again, don't Add a "dateline" (Akron, OH) at the beginning of your lead In distributing the release, use e-mail, fax, or even overnight Executive Appointment Release Most businesses send out a brief release and headshot when For example, Jane Smith has been hired as your company's new The key ingredient is context. Your headline may still look Dateline the release, fax (or even messenger), email or regular The Media Alert The Media Alert is a deceptively simple creature. It's The point of the Media Alert is to, in just a few seconds, tell a First, a word about format. Use standard press release headings Now here's the key paragraph, Why You Should Cover WidgetFest 2004: The brightest young minds The key? This line: "The event will be a visual feast, with a Bill Stoller, the "Publicity Insider", has spent two decades as
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