www.1001TopWords.com |
So, How Do I Answer That?
How you answer questions depends on many factors. Example what type of situation is it. Are you working with your colleague or talking with your boss. Are you doing an interview with the media or announcing a breakthrough with your business. Most people have told me that they worry the most when it is the media, because embarrassing or damaging answers could end up on public display. However, the reality is the most reporters are not out to get people, they are just looking for the facts behind the story. Sometimes it can be difficult to state your answers because each person has their own agenda of things that they would like to accomplished or have answered. It is important in these situations to remain calm. When you are stressed out or upset, you literately shut off your thinking cells. If you use the example of a manufacturing company looking at moving or upgrading their facility and media has heard they are shutting down, putting the employees out of work, we can look at different scenarios. Many people find yes / no questions very annoying or upsetting because in either case it can be very misleading.For example, if they asked, are you closing down the plant? and you answered with a yes, that sounds permanent and possibly putting many people out of work. Where as it may be temporary to accomplish some upgrades or maybe you are relocating to a more efficient location. If you are being asked yes or no questions that could be misleading, there are ways you can answer with an explanation without looking like you are making excuses. A couple of examples would be; Other times you may have the media interviewing you and they are not quite sure what questions to ask. Often, they appreciate it when you help them out. If you find the questions they are asking confusing or irrelevant you can lead them to the important issues. Some of the ways to do this are; Sometimes it is important to emphasize an issue. The person you are speaking with may not realize what the important issues are. You can help them out by saying: Remember, stay calm, think through your answer and prepare your self in advance. It is not about answering the quickest, it is about getting the facts right, which helps both you and the reporter with their story. This in turn helps build your credibility. P.S. If you like what you're reading in this ezine, All the Best! "The 7 Secrets to Communication Mastery"
|
RELATED ARTICLES
Is The Traditional Press Review Still A Business Tool Of The Future? Press reviews are a common and basic feature for surveying the market situtation, your company's public image and the coverage of your competitor's business. Only if you are well-informed about theses topics, you can make sound business decisions. PR Going According to Plan? Think carefully! You're a department, division or subsidiary manager for a business, non-profit or association and you really need to achieve your operating objectives. Say What? As the comedian Steve Martin once said, "some people have a way with words and some people have not way." Increasingly, I am seeing information from companies, particularly in news releases, that "has not way." PR? Why? Well, for starters, because good public relations can alterindividual perception and lead to changed behaviors amongyour key outside audiences. And that can help business, non-profit and association managers like you achieve yourmanagerial objectives. 13 Publicity Ideas for Retailers If you're trying to promote your store, but you don't have a big advertising budget, relax. There are lots of ways to get in front of the audience you want to reach by using free publicity. Here are tips that will boost your publicity efforts and help you finally get noticed. PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd Do editors of newspapers, magazines and online news sites really use press releases? Too right they do. In fact, the press release is one of the most effective forms of publicity. But many businesses, both online and off, underestimate the power the press has to promote their business and get their product or service noticed by potential customers. Publicity for Financial Planners--Eight Tips For Success Individual financial planners can outscore bigger competitors and gain market share with publicity. The key to doing it well: don't mimic the big guys and gals. Do it smartly, but on your scale. How? Here are eight rules: Crisis Management The Internet may have opened worlds for businesses and consumers, but it has also created a public relations nightmare for businesses. Forums, opinion Web sites, blogs, and anything that is publishable can smear a company's name in moments. Marketing-Minded Financial Planners: Get Free Publicity by Choosing the Right Outlets Sure, any publicity is good. But don't invest time and effort to be in "Lucky: The Magazine for Shopping" if your major topic is planning for college. Go where your market is! Publicity - Use This System to Track Publicity Progress Tracking your correspondence with reporters, via phone or email, is important for two reasons. First of all, promises to follow-up can slip between the cracks of daily business and cost you a change at free publicity. Second, you don't ever want to contact a reporter twice about the same story. You will immediately destroy your credibility. 5 Critical Tests Every Press Release Must Pass You've heard "them" say it, haven't you? Publicity - The Right Media Person to Call for Free Publicity You won't accomplish much if you call the gas company to ask about your cable bill. Make sure that when you call about your story that the reporter you are contacting is the right person. Five Publicity Buckets For Marketing-Minded Financial Planners Maybe you've seen another financial planner on TV, and thought, "Hey, I'm just as good as she. Why didn't the press pick me?" Do-It-Yourself Public Relations "Advertising is what you pay for. Publicity is what you pray for." How About MANAGING Your Own PR? It's one thing for a senior manager to approve story angles for the publicity folks to use in shopping around for print and broadcast placements. Not an especially large amount of managing needed there. Public Relations Primer Part III: 10 Donts There are all kinds of smart moves professionals can make to raise their media visibility. Here are ten things not to do if you're aiming to heighten your public profile. Add Some Firepower to your PR Sure, as tactics usually presented to business, non-profit and association managers, special events, brochures and news releases are fine. What Is Best Practice Public Relations? Why, public relations that stays true to its fundamental premise, of course. Levines Laws For Pitching With Panache Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting Your Charity, Nonprofit Organization, Or Fund Raising Event" Ill Alert The Media There is something newsworthy happening at your organization right now. Here are some tips on how to tell your story. |
© Athifea Distribution LLC - 2013 |