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Simple Steps to a Great Banner Ad Everyone is using them now and if you're planning on creating your own banner ad then there are some things that you should know. Cheap & Easy Online Marketing A successful online business takes more than a website?a lot more! When I ask people if they have an online business, many people tell me they are creating their website. That's good news except I get the feeling they think that is all they have to do to have a successful online business. Nothing could be farther from the truth! Consumer Confidence Increased With Paypal In the last year I have met people that have tried to market their products on the internet. They have spent a significant amount of money on email marketing, pay per click advertising, safe lists and more. A majority of these people became disillusioned because their revenues from sales of their products were less then their advertising budget. They became very confused since their website statistics reflected a significant increase in hits which did not correlate to the number of sales. A Person Of Value One of the "secrets" in Internet Marketing is knowing that you need to be patient enough to develop the kind of business building savvy that people want. It takes time. What the Heck Does Vincent van Gogh Have To Do With Internet Marketing? Nothing and Everything! Marketing Rapport - 3 Tips! Establishing & maintaining rapport with your online audience is perhaps the single most important ingredient in marketing online. Actually in marketing period, but even more so online because of the lack of personal contact. Rapport is at the core of selling, always has been, always will be. Growing Your Business On-line: A Fresh Perspective Rather than thinking about the web as technology, let's consider the web as a purely connective device - perhaps the most powerful connective tool that mankind has created to date. Capture Names - They Are Like GOLD Nuggets!! A landing page is used to capture people's details when they come to your website. Your First Web Site And you are so proud of it. You have no knowledge of html and the like, but your little web site sits bravely in the ether. You visit all the major search engines and painstakingly submit your URL. You visit other sites similar to yours and politely ask for a link. You check the Link Rankings at least twice a day to see if your brand new site has been indexed, and smile smugly as Yahoo, Google and the others acknowledge your tiny space on the Internet . Autoresponders Are the Key to Freedom from the Burden of Emails In today's business world emails are essential to the success of any business. As your business grows so will the number of emails you will receive. The bad news is that people expect prompt replies to their email inquiries. Unless you can figure out how to work continual twenty-four hour shifts, or hire enough people to constantly monitor incoming emails (while they're eating up your revenue), you have a problem. Before you reach the point of exhaustion trying to keep up with answering the mountain of emails that threatens to bury you alive every single day, you need to learn about autoresponders. Blog and Ping ? A Search Engine Traffic Bonanza Everyone is talking about blogs these days as the magic money-making marketing tool. Some of the hype may actually be true, but I suggest you cut through most of what you read about blogs just long enough to understand why every business needs a blog. Using This One Simple Word Helped Triple My Sites Profits This article is very important. A Business Guide For The Very New Internet Entrepreneur Did you recently buy your first computer and just started surfing the Net? Isn't it fun? All the new websites and places to go, sights to see! Have you ever wondered if you can make money with your newfound toy? Have You Got Your Ear To The Ground Or Your Head In The Sand? What happened on your website yesterday? What about last week or last month? How about in the past hour? How many visitors come to your website as a result of using a search engine? How long do people stay on your website for on average? Which pages do your visitors go to? Product Marketing for Home Based Online Businesses If you are like most internet based home business entrepreneurs then marketing your product and driving increasing traffic to your web page is essential to increasing sales. The challenge is to market your products and increase your traffic and to do it affordably or even for free. Targeting Online Customers Although generating online traffic is an important goal of any website, attention should always be directed to the very first and most important issue in website marketing: targeting online customers. It's important to remember that the definition of your online customers always comes from your customers' basic needs and preferences. Your customer's needs define your online business. If you define your customers based on their requirements, you will know what direction to follow based on your understanding of their needs. As a result, you won't necessarily sell your products or services to a specific demographic group, but rather to the people who actually need your products or services. Selling to Sellers - Utterly Stupid Idea or Not Quite? The list of promotional tools and resources available to online marketer today isvery impressing, and new ones appear almost every day, each fancier and more sophisticatedthan ever. Almost all of them however are touched (some willeven say "cursed") by a sort of the original sin. After all, after SPAM became criminaloffence and as the result direct email marketing became all-but-impossible, the onlypeople who see your offer are those who are also trying to sell something.Every thinking person involved in the Internet marketing must have noticed thisdisturbing fact. Most marketers evidently try to forget, after having classified itas some modern version of the ancient Achilles and the Hare paradox - intellectuallysound perhaps, but not really applying to the real world. Other escape into "niche"markets where you sell to "normal people" i.e. not-marketers. Which of course isa perfectly valid and often profitable option. But is it really THE ONLY rational solution?Is it really not possible to sell to other marketers and be successful in that?In my opinion this "selling to sellers" is not at all as absurd as many people believe.It's simply different. And I often wonder why so little has been told about this differenceby the experts. Because to me it seems to be the most important aspect of yourmarketing, the most important initial decision: "Will I be trying to sellthings to people at large? Or perhaps will I concentrate on selling tools, resources andinformation to marketers?". And even the obviously important question of tangible vs. intangiblemerchandises doesn't seem to me more crucial.There are two main branches of Internet marketing. They are, as I will soon try toprove, very different but none of them is "absurd", "stupid", or by definition unprofitable.Of course, there are many more branches. Whether you're selling tangible or intangiblegoods is perhaps equally important. I don't know. In any case it's much moreobvious and widely understood. (That's probably because selling of tangible goods is asold as the humanity itself, and in it the tested methods of the post-order selling still basically rule,though of course adapted to the virtual reality.)Let's now give those two categories some short, simple names for the use of this text. Howabout "X marketers" (from eXternal) and "N marketers" (from iNternal)?The X marketers will be those selling to the "world at large", and N marketers will be thoseselling to fellow marketers.Now, an explanation is needed. When you start your marketing career you don't usually"decide" whether you want to be X or N marketer. It's mostly determined by the promotional toolsyou have access to at the beginning. If you start without any investments, or only with littleones, you will be using opt-in lists, traffic exchanges, FFA pages and similar resources. Then,by their very nature you start promoting to people who see those ads, and who are those people?Of course they are other marketers using the same tools! You have become an N marketer withouteven giving this issue much thought. (It can be noted that you are an N marketer trying to sellto other N marketers. Selling to X marketers seems a much more difficult matter, for they don'tuse the same promotional tools, or at least not in the same extent. You will need to besomewhat of a Guru to start selling to those people!No doubt there's lots of common between those two branches. After all "the money is in the list",and the really big profits come from back-selling to people who have already bought from you,are satisfied, trust you and therefore are willing to buy from you more. This part of yourbusiness will be fairly similar, no matter if you send to marketers or non-marketers.There are also important differences of course. If it wasn't so our distinction would have little meaning andso the this article would have no meaning. But those differences are very visible. let'sstart with the language itself. If you are an N marketer and aresuccessful, have a list of many thousands happy clients and so on -- then you will be soon called a "Guru".If, on the other hand, you're enormously successful in selling let's say 2' x 3' stainless-steel widgets(or ebooks on painless, well-fed & lazy slimming for that matter), which of course means that you arean X marketer, then, even if you have thousands of faithful clients with deeppockets, instinctively reaching for their credit Platinum cards whenever they hear your name...Well, you will of course be admired and envied, not to mention rich, but you won't be called a Guru!You might be called something like "a Great Salesman", which is not too bad of course, but it's not the same,is it?Another difference is thatin N marketing you don't usually speak much about "niches". Selling memberships in credit based opt-in listsfrom some external point of view can be seen as much "niche marketing" as selling, let's say...polishing-wax for pet anacondas. Not true? But I personally have never heard this term used in this context.The most important differences are however in how X's and N's find their clients in the first place.Or sometimes how they let themselves to be found by them. This is not just a play with words,as search engines do exactly that --they let people find your offer, don't they? There are of course many different types of search enginesand similar systems ("normal" search engines, Pay Per Click search engines, directories etc.) but fromthe viewpoint of the potential client they basically do the same thing. And for the X type marketerthey are nowadays one of the very few available means of promotion. Of course it's in large part becausethey are very powerful tools, providing you with highly targeted hits. If you'reable to get high position on those search engines that really matter (and don't get bankrupt on the way, as theytend to be costly) you're almost there. Add some off-line promotion and you're onyour way to become The Great Salesman. (Of course all other aspects of your business also must bedone right.)If however you have decided that selling to sellers doesn't sound so absurd or pointless as it is oftenpresented, then your options are much more numerous. Which is a good thing of course, though yourcompetition also has the same options, so it's not an unmixed blessing. You must show your offerto marketers, so you need to show it where marketers are looking for offers. Why should they be looking?There are two main reasons.The first reason is that they simply are forced to look at your offers. How? Why? By whom?It's simply that many, if not most, of the methods of online promotionavailable today base on the principle reciprocality. Which in this context means: "I will take a look at yoursif you agree to take a look at mine". Yes, of course, you don't always have to actually look at those offers.Often you can pay the service to show your offers to others and ignore theirs.Still, the people who will see your offer will be those who wantto show theirs to the world. (Of course they don't necessarily need to be commercial offers, they can be sites devotedto hobbies, charities, private or group obsessions etc. But they all want to SHOW people something ratherthan SEE somebody else's offer.)Does anything positive result from this fact? And, to pose a much broader question: does the marketertrying to sell to sellers (N marketer in our terminology) have any advantages over the one trying to sell to non-marketers(X marketer)? My answers would be: YES and YES. Why? There are a few reasons. Some of them pretty trivial thoughnot without importance, like the fact that marketer usually is much more exposed to contact with offersfrom online businesses.Marketer also has some needs that can possibly be satisfied by buyingthings online. Two sorts of needs in fact. Firstly, the same needs that everybody else has. Secondly,specific needs related to Internet marketing. By being rather more exposed to Internet ads and offersthan an average person, more used to it and understanding it better, marketer would probably buy morethings online. But the other type of needs is far more important here.Now for the second type of needs. Marketer will need marketing tools, resources, information...These things change and develop in an enormous pace. This is of course a truism but it's absolutelytrue. If you're able to quickly find new promotional tools, opportunities and/or informationon Internet marketing, you will be in position to sell (more or less directly, we will notplunge here into discussing downlines and referrals) these information - for after all it isexactly information! - to other marketers. I personally see no reason why marketers should beless receptive to this sort of information than average person. In fact they are probablymuch more receptive, as they know perfectly well how much in their personal lives depends onthose tools, information and opportunities.It is probably not true that whole 95% of people trying to earn online is not earning any money, butit must be obvious that most marketers still have not found their way of doing business online andthere's no reason to believe that this situation ever radically changes.So it's not only information on new available services and opportunities that is sought after,and therefore sellable. In order to be successful in this sort of business, where there's so muchavailable information, potential chances and risks, and so little road-signs that can be fullytrusted, one needs to find their own way. Way of doing business online.Human life being as short as it is, with most often very limited finances (or you wouldn't spendyour time in front of the monitor with uncertain result, would you?), people who still haven'tfound the right method and attained real success in online business will need a "recipe", or,perhaps better, a successful person to help them -- a teacher, or even perhaps what the Americanscall "the mentor". (There's this old joke about some American children asking their parents topay them tree-climbing lessons, but Internet marketing without qualified help is a dreary andvery risky thing to do.)If you already are successful, then being the N marketer you have serious advantages. One of them,perhaps the most important, is that you only deal with one (big, that's true) issue: online marketing.As X marketer you would need to handle both marketing itself and the market niche you're in. Thisfact has some further interesting effects. For example this that by attaining success as N marketeryou're becoming a Guru, or "almost a Guru", and this time I'm using this term without irony. WhatI mean is simply that you've become an accomplished expert in your field, which of course isInternet marketing. While if you attait even the biggest success in selling widgets online, youwill be a "Great Expert In Selling Widgets Online". Which means that you will be generally seen asa crossing between "widgets expert" and "marketing expert". Nobody will be certain how good you arein any of those two parts of your activity! Effect of which will be that your success will bemuch harder to duplicate! You will have much more difficulty in teaching people your tested businessmethods. If they are not going to sell widgets like yourself, nobody can be completly sure it's thebest marketing practice that you're teaching. And the widget niche may be too small to accomodate manynew players. It will be a totally different matter with general marketing knowledge that you obtain practicingN marketing.One special advantage that N marketing has is something that I personally call "self-propelling money machines".So far they are not very numerous, at least those that work smoothly and bring tons of money withoutconstant need for adjustments and pushing. But there are some, pretty successful. And their will be more.What are those self-propelling money machines? They are smart combination of promotional resources with selling.One could say that they are resources that sell themselves, automatically. The simpler form cosists of just twomain parts: the Lead Generating Module (more often multiple Resources) that are constatly being sold by something thatcan be called the Selling Module to the leads they generate. One program that I remember that worked like that wasCommisionSpyder. In another, more advanced, version is probably best represented by the new "Explosive" ebook byStephanie L. Woolford, a very successful online marketer. (This ebook can be for example found on http://ebiz-guru.com.)Here one can three conceptual modules:the Lead Generating Module, the Selling Module, and an ebook (that can be either free or paid) that ignites thewhole process. I'm not sure I managed to describe the idea clearly enough, but it can be understood when seen in action.Ebooks are supposed to be the almost-perfect business and in near future they may really become that. If we assumethat this statement is true, we can say probably risk an opinion that X marketers have greater chance of publishinga competent book on topics related to their chosen niche they know lots about, while N marketers seem to have muchgreater chance of publishing purely marketing ebook, "viral" ebooks, and ebooks of the sort mentioned in previousparagraph included. Which seems to be another advantage of N marketing. So after all Selling to Sellers may notbe so stupid idea, wouldn't you agree? Headlines Bring Sales--Where and How to Use Them - Part 2 Headlines are short vital statements to stimulate your potential customers and clients to take action. That means sales! Since you only have 10 seconds to attract your visitor or reader, create headlines to make ultimate sales. Getting Targeted Traffic by Standing Out In The Crowd Have you ever seen the trading floor in action on Wall Street? After the opening bell, things get chaotic. People who don't know what's going on might think of it as a riot situation. They Didnt Think I Could Earn A Full-Time Income Online, But I Proved Them Wrong! When I first attempted to make money online I was so naive just like any newbie. But I learned from the school of hard knocks. I learned by trial and error and by just doing.
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