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Five Top Tips For A Prosperous 2004 According to many market forecasts, 2004 is likely to be a buoyant year online. These are my top tips for making the most of it, and ensuring a happy, healthy and prosperous 2004. Marketing Rapport - 3 Tips! Establishing & maintaining rapport with your online audience is perhaps the single most important ingredient in marketing online. Actually in marketing period, but even more so online because of the lack of personal contact. Rapport is at the core of selling, always has been, always will be. What You Wont Learn In Business School What You Won't Learn in Business School Getting A Solid Internet Marketing Foundation As we look at building our online businesses, many of us acknowledge, early-on, that we don't know it all. Those who don't, are almost certain to fail because they often attempt to apply techniques that simply don't work online - to their online businesses. The quickest way to online success is to model those who are already successful at what you want to do. It' s that simple. My Wacky Test Marketing Experiment Succeeded In a previous article I recounted engaging in a wacky piece of test marketing ? and now I'd like to provide you with a progress report. Internet Marketing Requires Persistence Marketing your company online requires patience and persistence. Like every worthwhile investment, you need to plan on a long-term commitment to reap a good return. Many Internet marketers pour tons of money into their online business and expect the returns on their investment to be lightning fast. There was a boom time when quick profits were possible. But now it's very much a competitive game and the time tested strategies of traditional marketing apply to ecommerce too. Here are some strategies to help you market your business online: How to Build an Asset Out of Giving Stuff Away for Free We all do it I guess: give something away for free to stimulate interest in our online promotions, an e-book here; a report there, whatever elsewhere. Internet Marketing - Article Announcer Who said marketing on the internet was easy. All the successful marketers have worked long hours plugged into their computers. Total commitment has been give to the internet for the glory of being called a 'Guru'. Of course, the financial successes aren't bad either. Or so I hear. URLs Everywhere Your URL (www) should be everywhere and more. I know many of you are going to think this is common sense, but how many of these are you using? Your web address should be on every piece of anything your business does, period. Motivating Shoppers with Online Coupons (Part 1 of 2) Online shopping continues to grow at leaps and bounds. Depending on who you ask, the numbers for increase in e-commerce have been consistently coming in at 20-30% year over year. These numbers present a great opportunity for online stores of both products and services. But despite these staggering figures, increasing competition continues to dilute the marketplace. One great opportunity for sellers to increase traffic and revenue in their virtual stores is to offer online coupon codes and discounts through an affiliate program and their advertising. Coupons and discounts have always been a great way to motivate buyers in brick and mortar stores, and now that opportunity has migrated to web shopping! Internet Marketing Is No Big Secret You Do Not Need To Be An Internet Marketing Guru Just follow seven, (not so easy) steps to success.1. emal campaigns:(followup, autoresponders, etc.) advertising copy (ad title and content). Be sure your campaign has an eye catching title accompanied by well thoughtout meaningful content. Then follow up your campaign using autoresponders. 2. ad tracking: Without knowing the response rate to yourcampaign, your "shooting in the dark". This is probably the most important part of successful advertising and marketing. It may take several attempts to "tweak" your ads for just the right combination of title and content.3. search engine placement (appropriate keywords with high ranking KEI value. (10 or more, the higher the better). Use http://inventory.overture.com/d/searchinventory/suggestion/to find the right KEYWORDS relavant to your website.4. Join forums and Groups: Ask questions and contribute your knowledge. (This will allow you to place your site URL in your signature line, which in turn creates an inbound link for you, (important for search engine placement) Forums, Blogs, and Groups provide an excellent source for FREE advertising. Forum members share their experience with other members. This is not idle chat. Provide the forum with some quality input regarding your various experiences and opportunities. Watch for the feedback. Guess what? You can include your site's URL in your signature line. This is a great free advertising. 5. Traffic Exhanges, and Link Exchanges. Many link exchanges are free. Go to http://www.best-web-directories.com/ for a complete listing of link exchanges.6. Publish Articles, ie., "How to bake the best cookies" or "How to repair a hole in the wall". Just make sure you have your opportunity link included. Then submit those articles to Search Engines. This will lend credibility to your site.7. Be prepared to invest capital, money. If you think you can earn money without investing money, you're dreaming. Those "free" memberships are your "test period" to see first hand what the program offers, does it fit your need, will it produce leads, money, traffic, etc., if so invest. Here's a warning though, stay within a budget. The quickest way to go broke is by being a PAID JOINER. Make sure this program is what you need, you understand how it works, and you can utilize it within the skill level you have. If you are a "newbie, state of the art training is a priority. Find a program that provides FREQUENT state of the art training. Does this work?You bet! When I launched my website on February 2005, I started with 600 hits. Now I am enjoying 3500 hits PER DAY, an astonishing improvement. That means my site is tracking One Million hits on a year to year basis. Babe Ruth gives us another clue. Babe hit an amazing number of home runs. His record of home runs was incredible, but, his record of striking out still stands undefeated. Therein lies another insight. Success is doing until you find what works. Failure is the by product of successful people. I hope I offered you some helpful information. As I said in the beginning, it is not necessary to be an Internet Marketing Guru to have success on the Internet. Happy Marketing, your online friend,Opportunities Now Internet Marketing ServicesFor more information about us, use KEYWORD:"opportunities now internet marketing services"in any major Search Engine. What Does It Take To Become An Internet Marketer? I have heard many people say all it takes to make it in Internet Marketing is desire. Classified Ads - What Works & What Doesn?t Do classified ads really work? Should you include an email address or fax number in them? How about a call to action? Alexa Toolbar - The Ultimate Internet Tool There are numerous tools available on the Internet to assist online businesses. A valuable tool that you should use is the Alexa Toolbar. Even better, this tool is free. Eyes on your eCommerce Website Copyright 2005 Richard Keir Identify your Target Market by Tracking and Exploiting Profitable Search Engine Keyword Phrases There's a very lucrative "marketing formula" to targeting prospects on the Internet with "laser-beam"-like precision. Internet And Network Marketing How do you start a business on the net? Well, network marketing opportunities available on the internet is a good starting point. How To Increase Your Online Sales Anytime Hold a discount sale on your web site. Use the sale to getrid of excess inventory, gain new or repeat customers, andincrease your sales. Most businesses pick a theme for theirsale, like a Halloween Sale. Below are six unique salesthemes you could use: Internet Marketing Reality Check There are thousands of web sites, books, CD-ROM's, cassette tapes and various other forms of communication devoted to the topic of Internet marketing. The majority of these sites profess to offer "secret strategies" and "killer tactics" which promise to increase your chances of having success on the Internet. Of course you must fork over your hard earned cash for these wonderful pearls of wisdom. (Many of which turn out to be nothing more than pyramid schemes and other scams) 5 Ways To Treat Your Website Like An Employee And Reap The Rewards People often come to me in a state of crisis and say their website isn't working. Usually they're in a cold sweat:
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