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Internet Marketing Information
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Internet Promotion - Advantages and Disadvantages The emergence of globalise trade, increase in foreign investment and cross-border transactions have put many small businesses under pressure to find innovative ways to continue to market their products and services. This is especially difficult given that they often operate on tight marketing budgets. How to Make Money Online...Driving your Car. Here's an alluring income generating strategy, that's widely adopted by top MLM Agents, Small Firms, Entrepreneurs and Marketers in virtually any field of industry. It still amazes me how most Internet entrepreneurs overlook this 'no-cost', powerful, free-advertising system, which is... Take the Guesswork Out of Niche Marketing Many of us learn from the Gurus that we should identify a niche and dominate it, so we can make money online. They give us brief glimpses about what is to be done, like identifying a niche market by browsing magazines and hanging around in forums and discussion groups to see if we can be hit by an idea brainwave. 4 Simple Secrets for Net Marketing Success Starting an internet based business when you have zero marketing experience is, to say the least, bewildering. I speak from personal experience as I started out with no specialized knowledge. I gradually weaved my way through what seemed like hundreds of sites selling just about everything and tried to resist buying every white elephant that was offered. Ask Questions? To Help Find The GOLD Here's another great idea that the gurus areusing to create high profit online products. Free Demographics or Updated Data? During your search, you may encounter free demographic data. If data is data, then free is better, right? Not necessarily! Census data and commercial data do vary, at times so significantly that you may come to the wrong conclusion by using the latter. Let's take a look at each so that you can make the best decision when purchasing data or reports. 10 Ways To Increase Your Ads Efeectiveness The current climate on the internet is very unfavourable to the small businessoperator. All forms of advertising are becoming blocked, or too expensive.Email is becoming difficult to send, and even more difficult to ensureit arrives at its destination due to spam filters.Ads on sites are being blocked, popups are blocked by peoples browsers, andit's taking more and more effort to actually get noticed if you do make itinto view.So what's the internet marketer to do to advertise on a budget these days?Well here are 10 tips which could help you to get your ads and yourbusiness noticed. Website Marketing: 10 Killer Website Marketing Tactics To Boost Your Profits Here are 10 killer website marketing tactics to boost your profits: Why Should I Visit Your Website? If we can't attract visitors to our websites there's little point in having them in the first place. But with millions of sites already available and thousands of new sites being launched daily, ask yourself why would anybody want to visit your site? Internet Marketing In A Room FULL Of Naked Men! NO, that's not one of my secret dreams :-) It's an observation that you need to make. Years ago, I read Harvey MacKay's fantastic best-seller, Beware The Naked Man Who Offers You His Shirt. I really enjoyed the book and even sent Harvey a note. He sent me an autographed copy of his book "Swim With The Sharks Without Being Eaten Alive." It's one of my most prized possessions - but back to the naked man... Building An Effective Banner Campaign Banner advertising can dramatically help you increase traffic to your web site. Banner advertising can be a very cost effective marketing solution and can help you to gain access to millions of internet users. It can also prove to be a huge waste of time, even creating a net loss rather than increasing your bottom line. So we'll try to guide you onto the path to true results and a very successful Internet Marketing campaign using banner ads.First things first: What's it going to cost you? Assuming you're going to design and building your own banners, you can still loose money on the cost of advertising if you're not careful. Work out the estimated cost of each banner advertising campaign:Cost-per-Visitor: If you pay $10 per thousand impressions ($10/CPM), and you get a 2.0% click-through (20 visitors), your cost-per-visitor is $.50 ($10 per 20 visitors).Cost-per-Sale: Now you know about what you're going to pay per visitor. So what does that amount to per sale? Well, if 1 in every 20 visitors buys your product, your cost per sale is $10.00.Total Sale Amount : $9.95 USD Paypal's Fee Amount : -$0.59 USD Net Profit Amount : $9.36 USDSo if each sale of your product produces a gross profit of $9.36, then your net profit per-sale will be -$.64 ($9.36 gross profit - $10 cost-per-sale). This campaign is not profitable!As you can see, something has to change in order to make a profit. That's why it's important to track and calculate every campaign. So what went wrong with this example?-Paying too much for the banner space?-Need a better click-through rate?-Need to charge more for your product?The truth is that only you have the information required to decide but at least at this point you're in a better position to make a qualified decision.Return on Investment Ratios: Your return-on-investment (ROI), before non-marketing expenses, is 0.0% ($0.00 total net profits with a $10 investment).Experiment by advertising on multiple sites or using different banners if your budget will allow it. Find the perfect campaigns that yield the highest ROI.A few terms to know:» CPM - Cost Per Impressions (The "M" comes from the Roman numeral for 1,000). So $20 CPM represents $20 per 1,000 displays of a banner). An Impressions is simply each time your banner is shown.» CPC - Cost Per Click. You pay an agreed amount for each click-through to your site.» Click-Through (CT) - A click on an ad which takes the viewer to another site.» Click-Through Rate (CTR) - This is the number of people who click on an ad (banner or text link) divided by the number of displays of the ad, represented in percentages. Example: 500 people click on an ad that has been shown 10,000 times, which works out at: 500/10,000 X 100% = 5%.» Run Of Site (ROS) - This means your banner will be displayed on all or most pages of the site.Buying or Creating your own banners: You can find a graphic designer to create your banner or you can simply learn to design and build you own. We have done both on this site and our research shows almost equal results when using identical conditions. We're not going to give tutorials on banner design but we will offer a few tips to help get you started.If you decide to purchase your banners: Do your research. There are many so called ' graphic designers' that have very little training or experience with any type of graphics much less internet marketing or banner advertising.Get any promises or guarantees in writing. Keep in mind that anyone can setup shop online and many have no idea what they're doing to say the least.Do it yourself banners: There are several options when it comes to creating your own banners. Again, we're not here to teach you how to design and build your own, just to guide you in the right direction. Here are a few things to consider: » Think through your design. » Decide on a format. » Flash or Animated. » Image or HTML. » The best banner size. » Image load times.Image or HTML? Well, most of the banners we see are image based, whether .gif, .jpg of flash. But there is another very simple alternative. The HTML banner. You can even combine images and HTML to create incredible banners. A couple benefits of using a HTML banner are:» HTML banner will normally load faster. » On a HTML banner, you can promote many links.Banners sizes:468 x 60.....Full banner 234 x 60.....Half banner 392 x 72.....Full banner with vertical navigation bar 120 x 240...Vertical banner 125 x 125...Square button 120 x 90.....Button #1 120 x 60.....Button #2 88 x 31.......Micro buttonA few tips:Use attractive and attention grabbing images. Keep your text short and simple.Use proven key words like "free" and "now". "Free" is a very powerful incentive for the viewer to click on the button. Even the words "Click Here" can increase your click-through rate. Use a large font size for your message text. Create different versions of the banner. Test different banners to improve your click-through rate.Animate your banner, but use as few frames as possible to keep the file size to a quick loading minimum. Test new banners with a Pay Per Click network, before you use them in Pay Per Impression campaigns. Many sites display two different banners on each page, while others display the same banner at the top "top fold" and bottom "bottom fold" of each page. When given a choice, it's usually best to choose the top fold of page because the viewer is more likely to see your banner. You can expect to pay a lot less for "bottom fold" of page banner spaces.Brian Hawkins - Entrepreneur, Internet Marketer, Online business consultant, Author. Site owner and administrator of several sites including: http://www.extremesitepromotions.com/ and http://www.csc4u.com/ 10 Unique, Free Product Bonuses Are you looking for something unique or unusual that you can use as a free product bonus? Here are 10 that not only fit your needs, but are useful as well. Secrets to Business Success on the Internet Secret Number One: The Key Is A Niche Market In Depth Analysis of a Successful Niche Product The product is about teaching your parrot how to talk. Now THAT is a niche! http://www.yourparrotwilltalk.com Its All About The Leads: Publishing to Capture Profits All online businesses are nothing more than lead capturing machines. They capture traffic from search engines and links from other sources and turn that traffic into leads which turn into sales of products and services being sold on their sites. Website Marketers Enemy No. 1 There comes a time in your efforts to market your website that you realise that it's no longer enough to tell your family and friends to visit your website - you need to get some people who will pay you in cash rather than compliments. You need to start approaching other website owners and start building an online network of contacts. Internet Marketing Requires Persistence Marketing your company online requires patience and persistence. Like every worthwhile investment, you need to plan on a long-term commitment to reap a good return. Many Internet marketers pour tons of money into their online business and expect the returns on their investment to be lightning fast. There was a boom time when quick profits were possible. But now it's very much a competitive game and the time tested strategies of traditional marketing apply to ecommerce too. Here are some strategies to help you market your business online: Automated Selling and Recruiting - A Simple System Some years ago, on the recommendation of a friend, I visited Amazon.com for the first time. My friend was someone whose judgement I trusted - and I had also heard good things about Amazon from other friends and colleagues. Is that Niche Really Going to Make You Money? Find a niche; pick a niche, niche markets will make you rich Guide To Free Advertising When I first started my internet home business, I realized that in order to make money I would have to bring visitors to my website. I didn't have a lot of extra cash laying around, and my mentality at the time was "Why would I pay for it, when I can get it for free"? So, I starting searching the internet for places that would accept an ad for my product for free. I was very happy to find literally thousands of sites willing to accept my ad.
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