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Aggressive Marketing
If you get an email with a title like 'Don't Ever Trust Me Again!' and continues along the lines of '... then you don't have to take my advice ever again!' My advice is - Don't * Perhaps it's because I'm skeptical of the number of "miracle" products, "great deals", 'limited time offers' or 'incredible packages' that are advertised online every day. Perhaps it's because I have bought more products than I can possibly use for now. Perhaps it's because there are probably more people trying to sell this particular package than the number of packages that are available. Or, perhaps it's because I received an email with almost identical content from too many different sources. Whatever the reason, don't make the same mistakes as I have in the past. * It may be a good deal. It may be exactly what you are looking for. But if you receive emails with exactly the same content from different sources, think carefully before you buy. There are some good internet marketers that I have every respect for. However, there are an increasing number of 'marketers' that show little thought or consideration for others. They will take from you but offer nothing in return. You may disagree with the last statement. If you buy a product from them and you are happy with that product and they are happy with the money earned from selling you that product it's a win-win situation. That's all well and good until you look more closely at the process. To do this, other factors must be taken into account. These include cost, value, convenience, time, and most importantly trust. You've probably heard of the phrase. "The money is in the list". I wouldn't disagree with that and it's easy to see why many of the "big list" hitters are successful in the percentage game. But unless they offer you something more than somebody else's 'sales pitch' ignore them. Many of these people come and go. Make sure they don't go with your money. With regard to the email in question, here is a quote from a 'trusted' ezine that I subscribe to "This is only of interest to you, Bryan, if you really need some brand new products to sell. If not, don't bother." At least, this is honest and straight to the point. I know who I'd buy from. On occasion, time may be more important than trust. If this is the case, then make sure you have a use for the product before you buy it. We are all guilty of impulse buying. It can be all too easy to buy something that will seldom, if ever, be used. If you subscribe to an ezine or newsletter, it's often useful to keep tabs on the sender. By doing this you will learn to recognize if the content is original or simply a copy of someone else's work. You'll also quickly discover if the sender is only interested in using you as a means of earning a 'fast buck'. This is obvious if there is little or no content, excessive affiliate URLs, or emails that are repetitive or delivered more often than necessary. If you like the newsletter or email subscription, that's great. If you don't, you can usually 'unsubscribe'. If this fails, then try 'whitelist' filtering to weed it out. If you think the email is from a spammer, then be careful. Don't click on any URL or 'unsubscribe' option, and unless you are absolutely sure of the originator, never open an attachment. If you use eBay or PayPal, you will no doubt be aware of the fake or spoof emails that are periodically blasted out. Well, the spin cycle has begun again. A good tutorial on spoof emails and how to recognize them can be found at http://pages.ebay.com/education/spooftutorial/index.html Tip - If you have your own website, don't use your default address for your PayPal or eBay account. Use a different address and you will quickly spot the spoof email in the 'To' line of the email. Bryan Quinn
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Other escape into "niche"markets where you sell to "normal people" i.e. not-marketers. Which of course isa perfectly valid and often profitable option. But is it really THE ONLY rational solution?Is it really not possible to sell to other marketers and be successful in that?In my opinion this "selling to sellers" is not at all as absurd as many people believe.It's simply different. And I often wonder why so little has been told about this differenceby the experts. Because to me it seems to be the most important aspect of yourmarketing, the most important initial decision: "Will I be trying to sellthings to people at large? Or perhaps will I concentrate on selling tools, resources andinformation to marketers?". And even the obviously important question of tangible vs. intangiblemerchandises doesn't seem to me more crucial.There are two main branches of Internet marketing. They are, as I will soon try toprove, very different but none of them is "absurd", "stupid", or by definition unprofitable.Of course, there are many more branches. Whether you're selling tangible or intangiblegoods is perhaps equally important. I don't know. In any case it's much moreobvious and widely understood. (That's probably because selling of tangible goods is asold as the humanity itself, and in it the tested methods of the post-order selling still basically rule,though of course adapted to the virtual reality.)Let's now give those two categories some short, simple names for the use of this text. Howabout "X marketers" (from eXternal) and "N marketers" (from iNternal)?The X marketers will be those selling to the "world at large", and N marketers will be thoseselling to fellow marketers.Now, an explanation is needed. When you start your marketing career you don't usually"decide" whether you want to be X or N marketer. 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If you are an N marketer and aresuccessful, have a list of many thousands happy clients and so on -- then you will be soon called a "Guru".If, on the other hand, you're enormously successful in selling let's say 2' x 3' stainless-steel widgets(or ebooks on painless, well-fed & lazy slimming for that matter), which of course means that you arean X marketer, then, even if you have thousands of faithful clients with deeppockets, instinctively reaching for their credit Platinum cards whenever they hear your name...Well, you will of course be admired and envied, not to mention rich, but you won't be called a Guru!You might be called something like "a Great Salesman", which is not too bad of course, but it's not the same,is it?Another difference is thatin N marketing you don't usually speak much about "niches". Selling memberships in credit based opt-in listsfrom some external point of view can be seen as much "niche marketing" as selling, let's say...polishing-wax for pet anacondas. 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Some of them pretty trivial thoughnot without importance, like the fact that marketer usually is much more exposed to contact with offersfrom online businesses.Marketer also has some needs that can possibly be satisfied by buyingthings online. Two sorts of needs in fact. Firstly, the same needs that everybody else has. Secondly,specific needs related to Internet marketing. By being rather more exposed to Internet ads and offersthan an average person, more used to it and understanding it better, marketer would probably buy morethings online. But the other type of needs is far more important here.Now for the second type of needs. Marketer will need marketing tools, resources, information...These things change and develop in an enormous pace. This is of course a truism but it's absolutelytrue. If you're able to quickly find new promotional tools, opportunities and/or informationon Internet marketing, you will be in position to sell (more or less directly, we will notplunge here into discussing downlines and referrals) these information - for after all it isexactly information! - to other marketers. I personally see no reason why marketers should beless receptive to this sort of information than average person. In fact they are probablymuch more receptive, as they know perfectly well how much in their personal lives depends onthose tools, information and opportunities.It is probably not true that whole 95% of people trying to earn online is not earning any money, butit must be obvious that most marketers still have not found their way of doing business online andthere's no reason to believe that this situation ever radically changes.So it's not only information on new available services and opportunities that is sought after,and therefore sellable. In order to be successful in this sort of business, where there's so muchavailable information, potential chances and risks, and so little road-signs that can be fullytrusted, one needs to find their own way. Way of doing business online.Human life being as short as it is, with most often very limited finances (or you wouldn't spendyour time in front of the monitor with uncertain result, would you?), people who still haven'tfound the right method and attained real success in online business will need a "recipe", or,perhaps better, a successful person to help them -- a teacher, or even perhaps what the Americanscall "the mentor". (There's this old joke about some American children asking their parents topay them tree-climbing lessons, but Internet marketing without qualified help is a dreary andvery risky thing to do.)If you already are successful, then being the N marketer you have serious advantages. One of them,perhaps the most important, is that you only deal with one (big, that's true) issue: online marketing.As X marketer you would need to handle both marketing itself and the market niche you're in. Thisfact has some further interesting effects. For example this that by attaining success as N marketeryou're becoming a Guru, or "almost a Guru", and this time I'm using this term without irony. WhatI mean is simply that you've become an accomplished expert in your field, which of course isInternet marketing. While if you attait even the biggest success in selling widgets online, youwill be a "Great Expert In Selling Widgets Online". Which means that you will be generally seen asa crossing between "widgets expert" and "marketing expert". Nobody will be certain how good you arein any of those two parts of your activity! Effect of which will be that your success will bemuch harder to duplicate! You will have much more difficulty in teaching people your tested businessmethods. If they are not going to sell widgets like yourself, nobody can be completly sure it's thebest marketing practice that you're teaching. And the widget niche may be too small to accomodate manynew players. It will be a totally different matter with general marketing knowledge that you obtain practicingN marketing.One special advantage that N marketing has is something that I personally call "self-propelling money machines".So far they are not very numerous, at least those that work smoothly and bring tons of money withoutconstant need for adjustments and pushing. But there are some, pretty successful. And their will be more.What are those self-propelling money machines? They are smart combination of promotional resources with selling.One could say that they are resources that sell themselves, automatically. The simpler form cosists of just twomain parts: the Lead Generating Module (more often multiple Resources) that are constatly being sold by something thatcan be called the Selling Module to the leads they generate. One program that I remember that worked like that wasCommisionSpyder. In another, more advanced, version is probably best represented by the new "Explosive" ebook byStephanie L. Woolford, a very successful online marketer. (This ebook can be for example found on http://ebiz-guru.com.)Here one can three conceptual modules:the Lead Generating Module, the Selling Module, and an ebook (that can be either free or paid) that ignites thewhole process. I'm not sure I managed to describe the idea clearly enough, but it can be understood when seen in action.Ebooks are supposed to be the almost-perfect business and in near future they may really become that. If we assumethat this statement is true, we can say probably risk an opinion that X marketers have greater chance of publishinga competent book on topics related to their chosen niche they know lots about, while N marketers seem to have muchgreater chance of publishing purely marketing ebook, "viral" ebooks, and ebooks of the sort mentioned in previousparagraph included. Which seems to be another advantage of N marketing. So after all Selling to Sellers may notbe so stupid idea, wouldn't you agree? Internet Marketing Tips from a 10-Year Old? Can a 10-year-old teach you anything about Internet marketing? Until recently, I didn't think so. But let me tell you what happened... |
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