|
|
| www.1001TopWords.com |
|
|
Targeting Online Customers
Although generating online traffic is an important goal of any website, attention should always be directed to the very first and most important issue in website marketing: targeting online customers. It's important to remember that the definition of your online customers always comes from your customers' basic needs and preferences. Your customer's needs define your online business. If you define your customers based on their requirements, you will know what direction to follow based on your understanding of their needs. As a result, you won't necessarily sell your products or services to a specific demographic group, but rather to the people who actually need your products or services. The web site should be based on the premise that your customers need information to make intelligent, informed buying decisions. This type of thinking should guide strategic and daily decisions regarding further development and marketing of the site. Never lose sight of the target audience. Most of the time, targeting means targeting customers as a whole group, whereas real targeting is based on online market segmentation. It is always important to consider targeting market segments instead of the whole market. I often see web marketers evaluating web sites to assist in targeting customers through online demographics. Unfortunately, targeting customers online through demographics is often not an ideal situation. First, ask yourself these questions: *Can I find a web site that targets my customers through demographic information? *Once the site is found, how accurate are the demographics? *If comfortable with the demographics of the visited site, how long will it take to deliver enough impressions? *How much will it cost for online demographic targeting? One-to-One Targeting Once you successfully identify your potential customer's past online behaviors, it is possible to accurately achieve one-to-one targeting. One-to-one targeting depends upon: 1) the ability to collect enough information about past buying behavior and 2) whether the person's past buying behavior has a clear pattern. Most of the time, these two conditions are not met. Targeted venues are especially useful to achieve one-to-one marketing on the Web. Business-to-business strategies are especially well served with this type of approach. Geoff Caplan may be contacted at http://geoff-caplan.com. Geoff is a professional online copywriter. marketing consultant and e-commerce strategist with eleven years of continuous experience. His diversified background includes content development, copywriting, search engine marketing, e-commerce strategy and online public relations. He has lectured extensively on subjects related to online marketing and has worked for some of the Web's highest traffic brands, including eDiets and myTravelUSA.
|
|
|
|
RELATED ARTICLES
Internet Promotion - Advantages and Disadvantages The emergence of globalise trade, increase in foreign investment and cross-border transactions have put many small businesses under pressure to find innovative ways to continue to market their products and services. This is especially difficult given that they often operate on tight marketing budgets. Seven Strategies To Make Money On The Net Regularly You can attract 1,000's of prospects to you. You only need to be equipped with your own web site and an unlimited product or service to sell. 3 Steps to Finding More Customers Step one: Knowing your Customer What The Home Shopping Networks Can Teach Us About Online Marketing Who would have thought that a TV network dedicated to selling products on a cable network could become a success? The Seven Tips That Ensure Your Success Online Whether you are now looking for opportunities to start your online business or an amateur wanting to improve your profits, having the right frame of mind and attitude is critical for achieving your success. The following the tips outlined below, you'll keep yourself on the right track to your success. No Marketing, No Promoting, Huge Profits Internet business opportunities come in many flavors and varieties. Most of them require some form of promotion in order to generate any income. How To Make A Lot Of Money On The Internet Doing Nothing "You can make a lot of money on the Internet doing nothing!" That's the number one Internet marketing myth. Online Sales: 10 Mind Boggling, Electrifying Tricks To Ignite Your Sales Do you want to unleash a tsunami of sales at your website? 3 Steps To Effectively Increase Your Marketing Response It's well known that internet marketers are in the business of marketing. To become successful in business, it's crucial to actively promote your business to gain new customers. Let's face it... No promotion, no new customers. It's a simple as that. The Rats Are Winning the Rat Race There was this great entrepreneur who came up with a genius idea. He went and bought eggs; lot's of eggs and paid 5 cents per egg. Then he painted the eggs and sold them for 3 cents. While doing this he became a millionaire. How in the world did he do this? Getting noticed on the Internet - Digital Marketing for Small Business The Internet has grown from a small network of academics needing a way to trade research into a world-spanning, ubiquitous marketplace and repository for nearly every possible kind of information and knowledge. How does a small business avoid being washed away in the constant tide of buying, selling and marketers hawking every conceivable item (and some difficult to conceive...)? Seven Golden Rules Of Internet Marketing "Do unto others as you would have them do unto you." How many times have we heard that Golden Rule? And certainly it is golden, and a good rule to live by! But with all due respect, God never had to market on the Internet! And there are probably more than seven solid principles we should all be following, but these seven should get you well on your way down the "Golden Path to Prosperity." So let's get started! You Know Youre an Internet Marketer When... Did you make the switch from corporate slave to independent consultant? If so, you may be part of the subculture known as "The Internet Marketer's Club." Out here on the Web, things are done a little differently. Nine to Five is a forgotten phrase. "Corporate casual" means tossing on a pair of lounge pants before booting up your laptop. Business meetings are held in the upper right-hand corner of your computer screen! Can You Really Make Money While You Sleep? If you've been utilizing the Internet for any length of time it's likely you have been bombarded with junk mail claiming you can make money "while you sleep." Most sensible people are bound to ignore such claims of easy money. But is it true? Can you really make money while you sleep? Who You Trust and Who You Dont! For the last couple weeks I have been running a 5-minute survey of marketing trends. Several hundred people have given their input. Enough With the Upsells Already! It happened twice during the same week. All I wanted to do was make a purchase, and they were making every effort to keep me from it (or so it seemed). Why would a business who wanted me to buy from them so badly put enough roadblocks in my path to make me want to click off the site and go someplace else? The Most Profitable Internet Marketing Strategy Ever So what's the most profitable internet marketing strategy you can apply to your business right now and start profiting from it for years to come? E-Psychology: Increasing Your Sales On-Line As any successful entrepreneur knows, there's more to generating on-line sales than owning a web site. To produce sales, your web presence must be effective, easy to navigate, and properly marketed ? all of which require a well-rounded understanding of your target client. 5 Surefire Ways to Increase Sales The Internet has changed how people do their business. Even small business owners are able to reach global market inexpensively nowadays, selling anything from apparel, collectibles, to computer software, service and coaching. The Long Sales Letter: Should You Use it In Your Advertising? If you're a web marketer and you've done your homework, you've probably come across the Long Sales Letter in your internet travels. Top web marketing experts like Yanik Silver, "The Copy Doctor" Michel Fortin and countless others use it to pitch their comprehensive instructional kits. You may have even made a purchase based on what you read in one of these letters.
|
| © Athifea Distribution LLC - 2013 |
