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To Buy or Not to Buy? Motivating Your Customers to Take Action! All customers have a choice to make. Sometimes that choice is between your product and your competitor's, but sometimes it's not. Often, the customer's choice is simply whether to buy your product or nothing at all. If this is the actual choice your customer faces, it is important to determine this early in the conversation. Doing so will help you to use a tone and message that directly relates to your customer's emotional reasons for considering your product. Your Clients Buying What Youre Selling Linda felt like she had reached a plateau in her cleaning business. For the past 3 years, she'd run the same ads in the same publications with the same results. She would generate enough new clients to make up for the ones she lost due to normal attrition, but she was never quite able to get beyond her mediocre success. In Sales Service Means Business Some businesses flourish while others slowly fade away. There's usually a good reason. Here are two examples. Creating Your Perfect Pitch! Why should you describe your business to others in 5 to 10 seconds? How Can Fundraising Consulting Help Us Raise Money? If you need to hold a fundraiser and don't know where to begin there is help out there for you. It is time for you to seek fundraising consulting advice especially if your fundraising event is going to be on a larger scale. Fundraising consulting will help you organize and take you through the steps to ensure your fund raising efforts will be successful. Want More Sales? Write A Barry Bonds Sales Letter I'm not a baseball fan. Never have been. In fact, I hate the sport. However, I am a Barry Bonds fan. Here's why: Barry Bonds possesses the exact same intangibles every great sales letter possesses. He's loyal, consistent, powerful, and hits a ton of home runs, year after year after year! Those are all things that great sales letters do and have done from the very beginning. Get the Most Out of Your Current Customer The customers you already have could be your biggest lead source, and you may not even realize it. The Benefits of Buying Used Store Fixtures The difference between antique or vintage store fixtures and used store fixtures is simple: antique fixtures have a classic look and style. In many cases they are brand new but manufactured in a style of the past such as deco or minimalist. Used store fixtures are just that ?- they've been used before. They may be only six months old, purchased by a retail store owner who failed quickly. They may be in good shape and being they're not new, if they are what you are looking for, they're probably cheap. A Look at Mannequin Heads A mannequin head is a life-size head that includes all of the features of a human face. Mannequin heads can be used in several different situations. They can be used to model hats, wigs, makeup, or be used as practice dummies by people learning to cut hair in beauty school. Mannequin heads can be made to look like all types of people and are built to scale, giving them a lifelike look that is almost eerie. Mannequin heads are usually made of foam, plastic, or vinyl. Selling Your Business ? Step by Step Process So it's finally come time to sell the business. After investing years of your time and uncounted thousands of dollars, it has become successful, providing for your needs and wants, and it's time to enjoy the fruits of your labor. Where do you start? The Best Day In The Week The best day of the week is TODAY, of course. Yesterday's are lost forever, and we know only too well that tomorrow isn't promised to anyone. Build & Protect Your Confidence I can remember the first time that I had to get new customers from a cold start. I was a sales rep at IBM. I had only been selling for a short while since graduating from college, and I didn't really know what to do. Top 10 Ways to Sell your Product or Service While you Sleep - Part 1 Have you wasted valuable time and money on promotion that doesn't work? Have your announcements and news releases been ignored? Have you been too quiet about getting the word out how your product or service will help solve people's problems? How to Build Sales With Extended Benefits An area that can become profitable for many businesses in building the offer within sales copy is selling (or "upselling" customers with) extended services, products or packages, also often called the "extended warranty." 10 Mistakes That Reduce Profitability In my professional experience as a sales and marketing coach/consultant, I've had the opportunity to work with a number of small business owners on various issues related to sales and marketing. The owners who are struggling to keep their businesses afloat tend to engage in some, or all, of the following mistakes that reduce profitability. Sell More: How to Get Motivated Buyers To Call You First How many sales opportunities have you lost to competitors who seemed to have the insidetrack? It's likely your prospect purchased from their emotional favorite. Breaking the Ice and Winning Over the Client Wherever you turn these days you'll find articles covering every business strategy and tactic available to man from how to make a great presentation to strategies for success all the way to negotiations and prospecting and getting a client to commit. But hardly anyone touches on the subject of breaking the ice with a new client and winning them over. A Simple Truth - Authentic Sales Tip A Simple Truth The Allure of Antique Store Fixtures They say if you wait long enough, a style you liked in almost any genre will come back. This is as true for retail store fixtures as it is for clothing or styles of music. The look of the 1960s came back strong in the early 90s and now it appears as if the 1970s are enjoying a renaissance. This rule of thumb applies not only to the style and type of merchandise being sold, but also to the look and feel of the retail establishments selling them. A good way for a new retail business to save money on start up expenses is to do some research and find vintage store fixtures which can often be purchased for a fraction of their original cost. You may find yourself in a bidding war, however, as vintage store fixtures maintained in good condition are few and far between. 3 Ways To Sell and Have Fun Doing It There are many ways to sell and have fun doing it, but some times we really need to step outside the box and do something a little different if not drastic.
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