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Use Bundling To Increase Your Profits And Sales Use Bundling To Increase Your Profits And Sales Dr. Seuss?s 3-Step Selling Process Hello Everyone: Here's a unique look at learning how tosell: Is Sales Profession an Oxymoron? If you are in Sales, you have probably heard these before: Lessons Learned At Gunpoint "If you do anything foolish or try to get out of the car we will shoot you" were the terse words which hung in the air like a bad smell. Why USPs Dont Work The USP (Unique Selling Proposition) is based on the assumption that if you can't be better than the competition then being different will usually suffice. Gatekeepers When I ask salespeople to define what a gatekeeper is, I generally hear: "Someone who keeps out people who will waste the boss's time." An Introduction to Mannequins Just about every clothing store uses mannequins. There are many types of mannequins made of different materials including wood, wax, fiberglass, and plastic. Some mannequins are set in one pose, while others have adjustable arms and legs. There are mannequins that look like men, women, and children. Some mannequins are even made to resemble famous movie stars and celebrities. How to Sell: Selling Tips of Master Moms "If you don't think well of yourself, no one will think anything of you." The Email Blow-Off This week's article is my response to a question by Lisa Boudreau of ePresence. Creating Your Perfect Pitch! Why should you describe your business to others in 5 to 10 seconds? How Can a White Paper Support Sales and Marketing? A white paper supports PR, marketing and sales because it works for all levels of decision makers. Engineers and executives may not be too impressed by brochures, but they are impressed by well-written white papers. (The same thing goes for trade journal articles more about that in a subsequent piece.) The ?Write? Way to More Sales The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?all these are examples of exceptional business writing. While you certainly know good writing when you see it, can you write with the same pizzazz the professionals use to hold your attention for pages on end? Consumer Effort And The Purchase Decision It is a basic tenet of behavioral psychology that people engage in behavior that takes the least effort and provide the highest payoff. If someone see's a product as being very valuable but the effort to purchase that product is large it will decrease the value of the product and they will probably not engage in the behavior required to acquire the product. Picture Yourself a Winner In the work place, the amount of good things that happen to a person during the day far out number the amount of bad things that happen, so why do we spend so much time stressing over the bad things when we should be smiling about the good things. Don?t Waste My Time! Many participants in my programs ask how to deal with people who appear to be seeking information and nothing more. In many environments these individual's are called time wasters. Time wasters come in every shape and form but they usually possess a few consistent characteristics ? they ask a continuing stream of questions, take up loads of our time, and seldom end up buying anything. The Power of Thank-You When was the last time you thanked your customers? Five Keys to Make Your Cold Calls Sizzle Do you clam up on the telephone? An advertising rep called the other day to sell some ad space in a local news magazine. After I said, "Hello," there was nothing but monotone dialog until I interrupted him a minute later. It sounded like he was reading a script... but he wasn't (I asked). Referrals: Getting Good Business By Doing Good Business Whether you're a conventional sales person, a professional ? such as a dentist or lawyer or doctor ? or a business owner, you've got to have clients to stay in business. There are several ways to do this: either continue to find new customers, keep all of the customers you've ever had, get old clients to return, or get customers to send in referrals. 10 Incredible Ways To Sell Your Products Now 1. Make your reader visualize they have already bought your product in your ad. No Regrets Here's a chilling thought. If you were to die tomorrow, would you have the same two regrets that many business people share?
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