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The History of Sales: Dale Carnegie is Still with Us I've recently been hearing sales companies talk about how they are 'helping their buyers buy' with a system that is the 'next thing' after Consultative Selling. After becoming familiar with their concepts and methods, I've come to believe they are correct: they are definitely on to the next iteration. But of what? Create a Magic Connection with Clients, Leads, and Business Associates Part II Part I of this article explored how strategies of Neuro-Linguistic Programing (NLP) can be used to gain instant rapport with clients, leads, and business associates, and more specifically, how to use physiology, matching and mirroring, to create instant magic communications. The Benefits of Display Mannequins Mannequins are primarily used in stores to display clothing. A display mannequin is usually a full-size dummy in the shape of a person. A display mannequin will normally include all parts of the human body including a head and feet. Display mannequins can be made of several different materials, including fiberglass, wood, plaster, or wax. Can Walmart Make You Rich? Have you ever shopped at Walmart and thought... I need to get my products on those shelves. Did you spot the perfect place for your new product and think, Bingo, that's where my product will go. I think I'll give them a call. 7 Pitfalls of Using Email to Sell * Are you sending e-mails to prospects instead of calling them? Six Steps to Creating Online Presentations for Telephone Selling How much extra money could you make by closing just one or two additional sales a day? You can double, or even triple, the effectiveness of your telephone selling by showing prospects why they should buy from you, instead of just telling them. Open Your Introduction With A Firecracker Moment The number one requirement, whether you are a business owneror an employee, is to be able to say what you do, and say itwith influencing results. Through testing, I have seen,experienced, and received feedback that an elevator speechno longer works. My test results show that elevatorspeeches are too slow and too boring. People know what'scoming and have mindfully tuned out it out before the firstsentence. Elevator speeches don't stop the listener intheir moment, which is exactly what you need to do. Anintroduction that starts with a firecracker impact does stopthem in their moment. Can You Use Hynotic Like Statements To Sell More Products? As I become more successful with my internet business I have become interested in ways to move my business to the next level. Sales Copy Tips Writing good sales copy is not an art, it is a science. There is no reason to get creative here. You want to follow the formula that has been proven to work. Lock, Stock, and Barrel! The other night I was watching a classic western from 1969, Sergio Leone's "Once Upon A Time In The West". Hurrican Selling Styles As I prepare this issue of this Newsletter, at 37,000 feet on my way to Greenville South Carolina, the east coast is being battered by a Hurricane. Your Voice is Your Instrument On an introductory call, your voice is your instrument. During a face-to-face meeting, you have visual cues and body language available to add layers of meaning. On the telephone, you have only your voice and the words that you use. The way that you use your voice can make or break your conversation. How To Bully Your Prospects Into Buying Your Product or Service Selling is a tough job, and sometimes you may need to appear tough in order to get the sale. The Trusted Advisor Relationship: What Is It, and What Should It Be? For the past months, maybe a year, I've been hearing sales groups talk about the need to become Trusted Advisors (I'll call them TAs). I suspect that the problems cropping up in the sales arena these days ? the increased length of the sales cycle, the increased levels of competition - are leading sales management to base their initiatives on being of true service to prospects, as a way to seem different from the competition. The Allure of Antique Store Fixtures They say if you wait long enough, a style you liked in almost any genre will come back. This is as true for retail store fixtures as it is for clothing or styles of music. The look of the 1960s came back strong in the early 90s and now it appears as if the 1970s are enjoying a renaissance. This rule of thumb applies not only to the style and type of merchandise being sold, but also to the look and feel of the retail establishments selling them. A good way for a new retail business to save money on start up expenses is to do some research and find vintage store fixtures which can often be purchased for a fraction of their original cost. You may find yourself in a bidding war, however, as vintage store fixtures maintained in good condition are few and far between. Your Profit is in Your Follow-up: A System for Increased Sales Conversion No matter what you sell--products, services, or causes--one of the key ingredients to your success will be the attention you give your sales lead follow-up system. Chicken Little And The Disintermediation Myth If Chicken Little were alive today he wouldn't be running around forewarning us of the sky that was about to fall. He'd be too preoccupied alerting everyone about another potential disaster - which may in the end prove to be just as erroneous as his first prediction. Nevertheless, if the conversations around the office water coolers are any indication, he'd still get the attention of many nervous corporate omni-smarts. So what's the new buzz? Disintermediation! Make Your Trade Show Booth Popular So, you are taking your products and heading to a trade show, but this year you want to make your trade show booth popular in order to garner more business and have no idea how to do it. Actually, it really is quite simple to make a popular trade show booth as long as you put forth the effort. Two Mistakes That Will Cost You Money You've met a new prospect, accurately assessed their needs and determined that you can provide the product and service she is looking for. You've presented your information in an engaging manner and the prospective customer appears interested. Many salespeople now make one or two very fatal mistakes that cost them the sale. Seminars for Prospecting The purpose of a 1- or 2-hour seminar is to attract potential customers for your product or service. The topic must be provocative enough to attract attendees, without sounding too much like a sales pitch with breakfast thrown in. Topics can be about the latest advances and/or technology in your industry; the impact of the latest political, legislative, or economic changes; increasing profits, reducing costs, avoiding unnecessary expenses, and so on.
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