www.1001TopWords.com : "Sales" Home Page |
< Make Your Trade Show Booth Popular
So, you are taking your products and heading to a trade show, but this year you want to make your trade show booth popular in order to garner more business and have no idea how to do it. Actually, it really is quite simple to make a popular trade show booth as long as you put forth the effort. One idea to attract people to your trade show is to offer a raffle. By doing this people will come to sign up for the raffle, especially if it is a product worthwhile. The better the raffle item the more likely people will visit your booth simply to register. However, when they are at your trade show booth you have the opportunity to show them your products and provide them with additional information. Also, offering models is a popular trade show booth trick used all over the world. Beautiful women stand around your booth in clothing that is brand oriented and pass at products for your company. This will certainly attract a lot of men's attention, however if the trade show is mostly women you might want to use male models. If your industry won't support this type of activity, then do not do it. Only use models if you think it will make your trade show booth more popular. Another good idea to make your trade show booth popular is to offer a show. This could be live music, dancing, or anything that will draw people's attention. Everyone loves entertainment and if your trade show booth has entertainment it will attract people. There has also been more than one trade show booth that offered massage therapists to provide neck and back massages to individuals visiting. Almost everyone loves a massage and would do almost anything to get one, so if you are offering them in your trade show booth and you can pretty much guarantee you will increase your traffic. Whatever you do make sure you do something to bring people to your trade show booth. If not, then there will be nothing to catch the people's attention. For more information about trade show displays, visit http://www.trade-show-display-help.com
|
RELATED ARTICLES
Top 10 Ways to Sell your Product or Service While you Sleep - Part 1 Have you wasted valuable time and money on promotion that doesn't work? Have your announcements and news releases been ignored? Have you been too quiet about getting the word out how your product or service will help solve people's problems? The Damaging Admission - A Persuasive Technique We would all like to think that our product or service is flawless. More importantly, we would like for others to believe that as well. But no matter what you sell, a drawback (sometimes several) will always exist, even if only in the mind of your reader-prospects. Either way, you MUST address the issue up front. In fact, if written properly, "the damaging admission" can actually be used to your advantage. Throw Out Your Selling Language - Unlock Your Natural Voice I was sitting at my desk last week when my phone rang. I picked it up and said, "This is Ari with Unlock The Game." The woman on the other end of the phone said, "Hi, my name is Julie Jackson, I'm with XYZ company and we are a...and we offer...". As she continued to speak, I stopped her in mid-sentence and said, "Hi, Julie." Book Yourself Solid THE 7 KEYS TO GETTING MORE CLIENTS THAN YOU CAN HANDLE EVEN IF YOU HATE MARKETING AND SELLING What Successful Sellers Know - Others Dont ... The Subtle Art of Closing Ask any salesperson, "At what point in the selling process does the 'Close' take place?" Eight out of ten will answer, "at the End". To be fair, they are not totally incorrect but they are, nevertheless, more wrong than right proving in principle and in practice, Perado's Law: Twenty percent of the sales force make eighty percent of the sales and profitability. Mindset Over Materials: The Secret Weapon of Sustainable Sales Success Long-term sales success has less to do with skills or knowledgethan you might think. Nor are stunning brochures or excellentproducts guaranteed to make one iota of impact over time. Unlesscertain critical elements already exist in the salesperson,providing training and tools in hopes of improving performancedoes nothing more than giving a PGA golfer's best driver to anamateur. The club itself can't make someone a pro.Yet a pro can take a cheap driver and make a better shot than anamateur with the best and biggest Big Bertha has to offer.Likewise, you probably know one or two standouts who haveexcelled without classic sales training, without flashy supportmaterials for their products, and even without a superiorproduct to represent.Then what makes the difference? If it's not remarkable closingability, appealing brochures, outstanding product knowledge, orrelentless objection handling... if it's not talent orbrainpower or tools that create sustained success, what is it?In more than twenty years studying the top performers in manyfields, I've discovered the mysterious X-factor is mindset: agroup of attitudes, understandings, beliefs, and resultingbehaviors. Whether you're talking about golf or sales or anyother pursuit, the same principle applies. Ultimately, themindset creates top performance, excellent production numbers,and prosperity for both the salesperson and the company he orshe represents.Creating a mindset of sustained success requires you to focus onthree key areas:The beliefs you have about yourself;The attitudes you have about your customers, product, andindustry;The ownership you take of your own success.The Inner Game of SalesYou have to see yourself as successful in the inner game inorder to be successful in the outer game. When you give that"command" to the unconscious mind -- when you imagine howyou'll feel, look and sound when you are producing at the levelyou desire -- the mind thinks it's already occurred and callsfor an encore performance in the real world.The first step to changing your own "mental programming" is torecognize it. Think about it. Think about why you don't do whatyou know intellectually you should. Then start thinking aboutwhat's behind it. What do you have to believe about yourself,your world, your product, your industry, to cause this behaviorto occur?Some common underlying beliefs that regulate salespeople'sperformance are"I need more training and skills before I can succeed.""I'm not worthy of earning more than...""I am not good at cold calling.""I'm not able to talk to (or get to) the decision makers atthe top."Once the underlying belief is uncovered, a new belief must bechosen. The new belief can be the opposite or an "antidote" tothe old one, such as "I have unlimited life knowledge andexperience." New beliefs must then be "installed."Specifically, the new belief must be supported by both evidenceand habit.Start by answering a simple question: What will I have to see,hear, and feel to cement this belief? Then begin vividlyvisualizing these results at least twice a day. (Note: the mindis most open to suggestion first thing in the morning just afterwaking and the last thing at night before sleep.) Many peoplethink that results build belief, and in some cases this is true,but it's more often the inverse. Remember the chain:thought/word-image-emotion-action-result. You must be able tosee yourself already in possession of the outcome of the newbelief.Champions in any field create an unbending belief in themselves,program themselves to continually find evidence to support itstruth, then consistently and vividly see themselves inpossession of the desired goal. William James, the father ofmodern psychology, said, "Your belief creates the fact."Now Forget Sales, and Focus on YourCustomersOnce you've visualized yourself achieving your goals and removedany psychological obstacles, it's time to put those goals asideand focus on the customer. Again, this all happens in your mind,but it has a profound impact on the way you affect your outerworld.Today's customers and clients require a new attitude, one thatoffers something rather than asks for something. In a high-techsociety, high touch is highly valuable. The new-schoolsalesperson focuses on giving instead of getting, on serviceinstead of sales. Always a man ahead of his time, Henry Fordcaptured this mindset eloquently: "Wealth will never beachieved when sought after directly; it only comes as aby-product of providing useful service."This level of service takes some guts. Sometimes you have totell people what they don't want to hear. Sometimes, you evenhave to say, "Maybe I'm not the best for you... I'd like tosend you to someone who will be." Service means that you're nolonger willing to do whatever it takes for the sale. Now you'lldo whatever it takes for the customer -- because it's thecustomer who makes or breaks your business, not an isolatedtransaction.Old Hat, New Head: Take Ownership of YourSuccessHave you heard these ideas before? Are you utilizing them as youshould? If not, why not? Likewise, are there other, obviousprinciples of business success you've overlooked?Sales success grows out of a fundamental mindset, based on someideas that may be "old hat" but require a "new head" to fityou. I operate from the premise that you know what you need todo, and you have what you need to create a six- or seven-figureincome. Most salespeople have heard all the "magic bullet"ideas and pitches. But until you begin to think in new ways, youwill never apply these time-tested principles. The distinctionbetween short-term flashes in the pan and sustained success issimply doing what may seem obvious to you right now. We mightsay, "If the hat fits, wear it." The Art Of Cold Calling I know, don't groan. You have to do them if you want to get properties and make money. Believe me, I used to hate cold calling. For those of you that have read our book, "Who Makes It Happen: Back On The Road To Success With Creative Real Estate", remember it used to take me an hour to get on the phone and then after 30 minutes I was ready to hang up. Selling - Trade Shows Vs. Regular Sales Calls Remember those school exercises that started "Compare and contrast....yada yada yada". Well, here's an exercise to get your sales brains moving. The History of Sales: Dale Carnegie is Still with Us I've recently been hearing sales companies talk about how they are 'helping their buyers buy' with a system that is the 'next thing' after Consultative Selling. After becoming familiar with their concepts and methods, I've come to believe they are correct: they are definitely on to the next iteration. But of what? Lead Generation Sins - 7 Of Them! I really just don't get it. Selling Abilities - Part 1 Selling "-abilities": Reliability Selling Strategy - 5 Ways To Success Web sites exist for essentially two purposes. The first isto provide information. The second is to sell. If yourpurpose for being online is to sell products or services,but you don't have tons of sales experience to fall back on,this article is for you! A Look at Child Mannequins Not all mannequins are made to look like full-grown adults. Child mannequins are also common in many clothing stores. A child mannequin is the same as an adult mannequin except that it is built to the scale of a child. These mannequins are made specifically for displaying children's clothes. A child mannequin is made of the same materials as an adult mannequin and has the same level of detail. Dropped Jaw Syndrome, Your Fastest, Most Reliable Market Test Business owners should be more like doctors. Where to Find Mannequins for Sale Any time a clothing store opens or expands, they must buy mannequins. There are many different places to find a mannequin for sale, including the Internet, companies that mass produce mannequins, and businesses that make unique mannequins one at a time. Other mannequin sellers offer used mannequins at a discount. Customer Service Revival Value is in the Eye of the Beholder Recommending Products Vs. Selling Them Some of the best sales people I have ever met, were able to meet all of their sales goals without ever selling a thing. They simply recommended their products to their customers. Winning Sales Proposals Your proposal is selling for you when you're not there, so it must reflect your standards of professionalism. How Can Fundraising Consulting Help Us Raise Money? If you need to hold a fundraiser and don't know where to begin there is help out there for you. It is time for you to seek fundraising consulting advice especially if your fundraising event is going to be on a larger scale. Fundraising consulting will help you organize and take you through the steps to ensure your fund raising efforts will be successful. I Don?t Want To Be Sold; I Want To Buy I went shopping for clothes today. |
© Athifea Distribution LLC - 2013 |