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Powerful Words Hi,I'd like to discuss the most powerful words you can use during the selling process. What Should I Charge? People ask me, "What should I charge?" How To Get Rich Giving Away Something Free The best of all worlds is to have a product you can give away free and still make money. That world exists. The product need not be expensive or elaborate. It can be something simple - a sticker with a happy face, a pen with a logo, or some other intriguing item. The ?Write? Way to More Sales The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?all these are examples of exceptional business writing. While you certainly know good writing when you see it, can you write with the same pizzazz the professionals use to hold your attention for pages on end? Cold Calling Pressure Reduction Who likes cold calling? Selling for Beginners Speak to almost any self employed professional and most of them will say that they love their job but don't care much for selling their services. Here's some advice to help all those reluctant professionals who need to sell to clients. Top 10 Ways to Sell your Product or Service While you Sleep - Part 1 Have you wasted valuable time and money on promotion that doesn't work? Have your announcements and news releases been ignored? Have you been too quiet about getting the word out how your product or service will help solve people's problems? Know What You Are Selling As If You Were Buying It Recently I wanted a new lawn mower as we have an acre of land and we have to keep it mowed pretty regular in the spring and summer and the riding lawn mower from Wally World had fallen apart and had to have something repaired every year for the short four years we limped it through. I called my Dad and asked him what he thought was the best lawnmower for the money as you lay out a hefty amount for almost any riding lawn mower these days with very little guarantee of longevity. The Struggle to Decide: The Paths Customers Take to Solve Problems Usually my essays discuss the issues that the 'sales' method initiates, methods such as over-long buying cycles, product and brand differentiation problems, price competition, and objections. This article focuses on the buyer: what, precisely, is the real problem they face; and how you lose differentiation/competitive edge/time through your faulty assumption that a sale can be achieved through a clear-cut equation: Creating More Effective Proposals The need for good proposals - the business kind, not the marriage kind - struck me again a couple of days ago, when I received a poor proposal. I had talked on the phone with a sales rep, and then she followed up with a proposal. Restaurant Pressure Washing Many pressure washing companies try to stay away from the restaurant pressure washing business, while other specialize in it. One reason some do not like it is due to the all the grease, which gets on their hoses and equipment, which in itself is difficult to clean off. Another reason is due to the difficulty in retaining the waste wash water. Sometimes the jobs can be tough as I remember one where in a Chinese Restaurant the owner finally leveled with us that the place had not been cleaned for 20-years. Needless to say we killed our share of cockroaches that night indeed. Freebies Freebees--Freebees--Freebees Listen! How to Sell More by Listening More! In my opinion, one of the biggest skills of being able to sell well is developing your listening skills. Most sales companies and sales people talk about being consultative but they don't really know what consulting is! No-one can consult if they cannot listen first. You cannot sit around a table with your fellow sales people and decide what consulting services you are going to offer to a client - it doesn't work like that. Yes, you need a clear picture of what your services are but consulting services require you to listen to the client. Five Things More Important to Buyers than WHAT Youre Selling - I Article I of a two-part series. Don?t Waste My Time! Many participants in my programs ask how to deal with people who appear to be seeking information and nothing more. In many environments these individual's are called time wasters. Time wasters come in every shape and form but they usually possess a few consistent characteristics ? they ask a continuing stream of questions, take up loads of our time, and seldom end up buying anything. Write On The Money: The Ten Commandments (Plus Five) Of Profitable Sales Letter Writing According to the Direct Marketing Association, in 2003 U.S. direct mail marketing efforts produced more than $689 billion in sales. For those organizations who know how to use it direct mail always has been and always will be a core component of their overall marketing strategy. Your Best Friend - The Phone We all know that you can't earn your commission until you make the sale. Furthermore, you can't make the sale without the order, and you can't write the order until you have a product presentation scheduled. Finally, you can't have a presentation until you make the infamous CALL to schedule the appointment. Sales Brochures - 9 Steps to Success Even in this day of websites, many customers want to look ata brochure or other form of hard copy. It's importanttherefore that your brochure tells the customer all theyneed to know. Get the Most Out of Your Current Customer The customers you already have could be your biggest lead source, and you may not even realize it. Going the Extra Mile and Getting Referrals Successful salespeople have the ability to turn the customers they serve into advocates. They don't directly ask for assistance, they do it by going the extra mile when providing service. It is only natural for satisfied customers to refer their friends and business associates to someone they know they can trust to take good care of them. |
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