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How to Generate Leads on the Internet In the last decade, the Internet has become a major commercial force. Not only do online sellers like Amazon.com have huge sale numbers, but nearly all successful businesses must utilize the Internet in order to stay competitive in the modern market. There are many ways that the Internet is used to generate leads. The most obvious way that a company uses the Internet to generate leads is by creating a website. Other Internet lead generation methods include taking advantage of search engines and doing co-registration. Can Walmart Make You Rich? Have you ever shopped at Walmart and thought... I need to get my products on those shelves. Did you spot the perfect place for your new product and think, Bingo, that's where my product will go. I think I'll give them a call. Stop Talking - Start Selling Selling is not talking. It's listening. You may have heard the saying "the first person who talks, loses". And, it's true most of the time. There are dozens of reasons to stop talking so you can start selling. Here are a few worth listening to: Improve Your Sales Closing Ratio Occasionally EGOPOWER readers send me questions or topic suggestions that I feel would be of interest to you. In this issue I give some tips to improve your sales closing ratio in response to a question Rob Smith wrote me from the UK: The Benefits of Metal Store Fixtures Your choice of materials for store fixtures includes wood, metal, plastic and conglomerate materials such as pressed wood and fiberboard. Depending upon your budget, the weight and size of the product being displayed and the style of your retail establishment, one of these raw materials will serve your needs well. Custom metal store fixtures have become quite popular recently due to advances in methods used to improve the look of metal and a serious plunge in its price. Previously thought of as too heavy, too expensive or too limited in style, metal was frequently passed over for other materials more easily altered to suit changing style trends. It used to be that metal was used primarily for industrial-type establishments, but metal is now sought after for modern looking point-of-purchase displays, counters, garment racks and shelving systems. Why Executives Wont Take Your Call Do you hang up on telemarketers? 9 times out of 10 I do. The Top 10 Myths About the Sales Profession Myth 1: Sales People are all Shady! How to ASK for Business -- WITHOUT appearing Pushy -- GIVING Vs "SELLING" Your Direct Mail Sales Letters Must Differentiate You For two winters I heated my house with an old fashioned woodstove. I learned the art of reviving a bed of dying coals each chilly winter morning, adjusting the kindling, firewood and dampers just right so that the stove would heat my turn-of-the- century farmhouse for the longest period possible. First, Fast, And Foremost . . . First - being before all others. Fast - moving or able to move quickly. Foremost - first in rank, order, or place. Wouldn't you like to be first, fast, and considered foremost in your business. Obviously, the correct answer is yes. Here are nine tips, hints, and practical ideas to get you on your way. These sales tips work. Freebies Freebees--Freebees--Freebees Sales 101: Handling The Angry Customer I am often reminded of the following true story whenever I encounter a hostile customer or prospect, witness a scene where someone is losing their cool or observe someone getting chewed out for something that they may or may not have done. The Importance of Good Sales Leads An important part of your business plan should be to generate a steady stream of qualified leads. Making sure that leads flow into your "pipeline" will be one of the most vital aspects of your overall business. This will be particularly true if your business is network marketing. You need an abundance of leads constantly flowing in because sales and recruiting is mostly a "numbers game". There are plenty of ways to obtain new leads, depending on your time and resources. Perhaps the most simple method is to buy a list of leads that pertains to your niche. Many firms in fact provide this service, and you can acquire leads pertaining to nearly any topic under the sun, from pets to sports. The Trusted Advisor Relationship: What Is It, and What Should It Be? For the past months, maybe a year, I've been hearing sales groups talk about the need to become Trusted Advisors (I'll call them TAs). I suspect that the problems cropping up in the sales arena these days ? the increased length of the sales cycle, the increased levels of competition - are leading sales management to base their initiatives on being of true service to prospects, as a way to seem different from the competition. Cracking The Billable Hours Ceiling How many of you made as much money as you wanted to last year? Don't be shy; raise your hands. Hmm, I don't see too many hands out there. What would you say is the cause of this gap between your goals and your earnings? Aikido and The Art of Cold Calling Imagine being in a crowded concert or bar. All of a sudden, afight breaks out between two men who've had too much to drink. How Many Ways Do You Have To Justify Your Price? If you were selling a mansion, and you were selling it for 25 cents, some wiseacre would inevitably respond, "It costs too much." Grow Your Business By Increasing the Value of Each Sale - 29 Ideas to Spur Your Brain There are 3 ways to grow any business: Sales People have an advantage as entrepreneurs Zig Ziglar use to say in seminars and on tapes that nothing happens until someone sells something. I had never really understood how absolutely true that was until I got into franchising and saw how one franchise sale could add jobs to the economy, provide great service to a community and change the quality of life for the franchisee and their family. Sales people have an advantage over other folks in business. Our top performing franchisees were always the best sales people. Our toughest competitors, well their founders were great sales people too. To this point I would like to recommend a book to you, that makes this point: How Can a White Paper Support Sales and Marketing? A white paper supports PR, marketing and sales because it works for all levels of decision makers. Engineers and executives may not be too impressed by brochures, but they are impressed by well-written white papers. (The same thing goes for trade journal articles more about that in a subsequent piece.)
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