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Does Your Small Business Marketing Suffer From The Bulldog Effect? If you're an entrepreneur responsible for your own small business marketing, there's a marketing method you should avoid at all costs, which I've coined the bulldog effect for reasons you will understand shortly. Keep reading to find out if you're guilty of using this technique in your own marketing and learn how to fix it. The Hidden Treasure in Your Business I started working with another new client last week. He has been in business for about a year and a half. Yes, he has managed to make plenty of mistakes, like we all do. But, he has done something so very right that I thought I'd share itwith you. Reverse Merger: Have They Taken the Reverse out of Reverse Merger? Are the promoters and consultants destroying the market for Reverse Merger? First lets take a look at reverse merger. In a Reverse Merger, an operating private company merges with a public company that has little or no assets, nor know liabilities (the "shell"). Small Business Planning -- Three Myths Are you -- like 70 percent of small business owners -- working without a plan? 5 GREAT WAYS to Gain New Contacts What are the 5 best ways to gain new contacts? What is Rule 15c211 and Reverse Merger Rule 15C211 A Great Logo Is A Marketing Must-Have. But Is It Affordable For Small Business Owners? And is having a logo really that important? Gold Medal Delegation When the recent Games of the XXVIII Olympiad came to a close in Athens, two events stood out in my mind as perfect examples of the importance of time management: The Misconceptions of the Value Of Disclosures in Franchising Disclosure laws in franchising are suppose to help the consumer. They don't. The FTC, which over sees franchising has in fact created a rule, which makes 5 lb. Disclosure documents for franchise buyers, which is so huge that no one ever reads it. I know when I personally meet a franchise buyer whose application form is approved and hand them a UFOC, Uniform Franchise Offering Circular with attachments and watch their jaw drop and then their hand drop when they clutch it in their hands (due to the weight of the 155 to 200 pages), I see a blank look. I apologize every time for my unreasonable government and the US legal system for the rules. Mini-Blind Cleaning Business, Case Study Sometimes the simple businesses are the ones, which make good money. Take mini-blind cleaning for instance. There are many successful small time entrepreneurs out there cleaning mini-blinds. Having been in the franchise cleaning business for some time, I often noticed exceptional entrepreneurs out there. So You Don?t Believe in Outsourcing Entrepreneurs are hardy stock. But sometimes hardiness can get you into trouble. You Are Invited Business card size works well for invitations to special events. Solving the Late Paying Customer Blues Nothing can drive a business down faster than customers who don't pay their bills as agreed. When you sell to customers on credit you are making an agreement with them. You will provide them with goods or services in exchange for their payment within the terms you agree upon. Period. Wichita KS; Anything is Possible in Wichita Business Just when the entire state was kissing Wichita goodbye, economically speaking, they turn around their economy like a hammer-head stall. The BTK is caught and has gone away and the Aircraft Industry has decided to stay. Last year 40% of all the aircraft in the world were made in Wichita and instead of losing market share they are gaining ground on the other aerospace manufacturing cities in the United States and around the world. Lack of Vigilance Can Harm the Bottom Line The easiest way to lift profits is to cut the fat out of costs. Small Business Credit Card Advantages Obtaining a business credit card enables the small business owner to separate personal expenses from business expenses. Offering business credit cards to their employees eliminates the need for employees to use their personal credit cards or cash to make company purchases. Employees using a business credit card will not need to fill out expense statements, wait for approval and reimbursement from their company. Transactions are itemized and reported on quarterly statements that make it easy for management to make changes if needed. Business credit cards can be provided to the employees with preset spending limit and helps in controlling employee spending. Where To Get Money For a Franchise Idea How often have you thumbed through a business opportunity magazine, noticed a franchise opportunity advertisement, and felt you'd really like to get in on that...if only you had the money? If you're like most who are seeking greater opportunity and wealth, this probably happens with you more often than you care to admit, except perhaps in strictly private conversations. Motorizing for Profit - The Craftsmen Have Left the Building In the summer, I can't drive two blocks without seeing the activity of the construction industry. Road contractors, house builders and landscapers are everywhere. Looking for a Business to Run in the New Revitalized Downtown Area? Looking for a place to add a Quick Lube away from your Super Wal-Mart Competitor? Down Town Revitalization, Why You Should Be Part of Such a Committee. Write An Effective Job Proposal I am simply amazed at the problems some of my colleagues are experiencing regarding writing job proposals for customers. So often I hear that there has been some sort of disagreement between client and service provider, something that can and should be avoided before a project is started. Here are four tips to help you write an effective job proposal letter. |
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