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Entrepreneur InformationThe Perfect Little Coffee Shop: Are You Afraid of Failure? Are You Letting that Failure Cripple YouAh, coffee, the drink of choice when I want to share a special moment with friends, when I want to sit and ponder life or when I want a moment alone. I am an avid coffee drinker. I love coffee and I love the atmosphere of a good coffee house, a caf�. Are You An Entrepreneur?With all the buzz about everybody being an entrepreneur these days wouldn't it be nice if you could really find out if you have what it takes? How to Start a FranchiseFranchising Information New RulesLast week I was working with one of my small business clients, a bright and dynamic woman who?s passionate about positioning her artisan business for growth. We were talking about her financial picture and forecasting robust sales over the next three years. Face The Fear, LadiesOkay, I?ll begin by telling you that I?ve been divorced for about 5 years, have an amazing family and by anyone?s standards, I have a wonderful life. Enterprising Route is to Go Your Own WayDON?T talk to me about education for entrepreneurs. They?re pouring far too much public money into it already - not counting the millions some well-known Scottish entrepreneurs are prepared to waste on it. Designing a Comprehensive Franchise Company Computer SystemOne of the most important management tools a franchised company needs is a great computer system. The system must integrate with all the franchised outlets and also be able to interface with the Corporate HQ computer system. There are many companies which have already set up specialty IT systems for franchisors, but much of an off the shelf system will need modification. Be sure when talking with software vendors that you make sure that you get what you want and do not simply fall for the sales approach of them telling you what you need? After all, how on earth would they know that? Designing and/or securing a computer system will require some pre planning thought on your part. Mobile Car Washing Long Term Opportunities in the MarketThe long-term outlook for the Mobile Car Washing industry is positive. It is ripe for savvy company to develop regionally or nationally to dominate the market. Currently in the mobile car wash industry there is no well-known companies as is the case with other service businesses such as Domino's Pizza, Midas Muffler, Thrifty Rent-A-Car, and Jiffy Lube. These companies will be able to develop revenues and market share sufficient to sustain franchisees as local leaders in their fields. The Mobile Car Washing Industry awaits a company, which can standardize the industry and allow for consumers to know what to expect. Franchisor Sample Grand Opening Launch for New Franchised OutletsIt is paramount that all franchising companies work hard in the critical launching of all franchises in their new territories. In this present period most franchisees come into the franchise systems with much personal debt and barely squeak by on their initial capital needed. One major error or mistake and the franchisee will fail due to under capitalization. Below it a sample outline and message to new franchisees; I recommend that you take a look at this and develop a policy and plan to help your new franchisees in the beginning gain ground on their new markets. You should copy this article and make notes on it and then take the outline below modify it to fit your business model and write several paragraphs for each number and lettered item to cement your new franchised outlet marketing plan. While reading this policy and outline below realize that it was written for a mobile car wash business and your plan will be significantly different but this will help you in making a first class strategy to win market share for your newest team members. Message to Prospective Franchisees for FranchisorsMany franchise companies fail to send the proper message to their prospective franchisees. This is partly due to the over regulation and intensity of litigation in the industry. Smaller franchisors are generally hurt the most from these factors and consumer or buyers of their American Dream seem to feel slighted at a the impersonal approach. Many franchise company?s sales departments walk a fine line between disclosure laws and the information they are allowed to depart to the prospect franchisees. This immediately causes friction. To alleviate this problem smaller franchisees need to send a more personal message in the name of their founder to re-assure prospects that they care. Below is a sample letter our company, The Car Wash Guys, www.carwashguys.com , has used to allow our prospects to see thru the legal quagmire created by the regulatory bureaucracy and the franchise lawyers in their haste to sue franchisors. I recommend you copy this article read the letter a few times and put it into your own words so that you convey how you truly feel, make it sincere and understand that your prospect needs to know they are more than just a number. Franchising Companies Need New Franchisee ChecklistsWhen franchise companies are moving fast in the market place they must pay attention to the details. If a franchisor fails to give the required items as outlined in the franchise agreement to the franchisees on the prescribed timeline they risk legal issues and regulatory issues. In addition even if they do provide the items on time, there is a chance later that a franchisee may claim that something was not provided and they will use this to break the franchise agreement, sue or file a complaint with regulatory bodies at the state level or even the FTC, Federal Trade Commission. But if you keep proper records and have checklists and monitor dates and deliveries you can win a law suit or force a regulatory agency to backtrack. Differentiation Strategies for Franchise CompaniesWith the growing number of franchise offerings recently it is difficult for the smallest franchise companies to compete. They generally do not have the advertising budgets to pick and choose which markets the franchise prospects will be calling from. Many rely solely on Internet Marketing; unfortunately 80% of such leads are not so good. On top of this obstacle they must compete with sales departments of larger franchise companies, which have lots of experience. What is Entrepreneurship?In discussing entrepreneurship and writing articles on the subject, I have found that it aids understanding when we begin by agreeing on exactly what the word means to us. What Makes a Person an Entrepreneur?Entrepreneurship is generally characterized by some type of innovation, a significant investment, and a strategy that values expansion. The entrepreneur is often quite different in mindset from a manager, who is generally charged with using existing resources to make an existing business run well. The roles of entrepreneur and manager are not necessarily incompatible, but entrepreneurs are seldom patient enough to be good managers. The Risks of EntrepreneurshipThe "spark" for many entrepreneurs is seeing an opportunity that doesn?t yet exist. Ted Turner, for example, launched CNN because he perceived that people wanted more television news than they were being offered. It took a lot of patience on Turner?s part to realize the vision, but he had read the market in a way that few "experts" did at the time.
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