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Email Marketing InformationLumpy Mail Gets Your Message ThroughWhen it comes to your gravy, lumps are bad. When it comes to getting your marketing message through the mail room, past the gate keepers, and onto your buyer?s desk, lumps are just the ticket. I love direct mail for small business marketing and I?m particularly fond of something I call ?lumpy mail.? Lumpy mail is a direct mail piece or package with some dimension to it. A box is lumpy mail. A balloon arrangement, a kitten, a hoola hoop. You name it. The point is you just can?t ignore a piece of lumpy mail. The Most Critical Strategy to Your Survival, and Prosperity, OnlineFor the sake of your long term survival and your short termprofitability online, you've got to think of your businessas more than just one or more products or services. Gettingcustomers is the hard part, so the best strategy is almostalways to gain their business long term. 8 Quick, Hot Reasons You Should Offer an E-mail Course Today1. E-mail courses are generally quick and easy to create. Contents for your e-mail courses are everywhere -- old articles, interviews, information from doing research. You only need to know how to organize them and make the content easy to understand and follow. 11 Creative Ways You Can Use Autoresponders1. Pick 4 or more articles you've written that have a common theme and put them in an autoresponder series. Announce it on your site as an e-mail course on the go. The 12 Most Common Newsletter Design MistakesYour newsletter?s success depends on its design. An attractive, easy to read newsletter encourages readers to pay attention to your message. However, cluttered, hard to read newsletters discourage readership ? no matter how good the ideas contained inside. The 8 Biggest Newsletter Marketing MistakesNewsletter publishing has always made a lot of sense. It makes sense for firms to target their advertising dollars to clients and prospects that have expressed interest in their products and services. What A Newsletter Can Do For Your BusinessNewsletters are often thought of as easy, do-it-yourself communications projects. The reality is different?and that can be discouraging. How to Choose the Autoresponder Right for Your Business?Let's give a definition to autoresponder first. So, what is an autoresponder? Think of it as a 'fax on demand' service. When a customer sends an e-mail to the autoresponder address, this smart 'robot' sends back an e-mail response, usually informative letter. To Lead or Not to Lead?Working with Leads or Opt-In Clients can be very confusing at times, Some people will tell you that Leads are not a good source of advertising while others will say that you can not get much better ways of Advertising.. Virtual Marketing in a Tangible WorldOne of the greatest challenges facing business owners and managers is finding a way to cost-effectively communicate frequently and consistently with their target markets. How to Start A Money Making NewsletterWriting and publishing a successful newsletter is perhaps the most competitive of all the different areas of mail order and direct marketing. Success Guaranteed With Your Opt In ListSome time ago I was thinking about the best and most foolproof way to earn great income on internet. I came to conclusion that success in internet marketing can be reached with my own opt in list. That is why I wrote this article. E-Newsletter Layout: Add White Space to Improve ReadabilityWhite space in newsletters is like pausing in conversation. Take a breath now and then to avoid overwhelming the reader. Single or Double Opt--In?You heard the message before. Your e-mail list is the most important key to your future online success. The best list is a highly targeted and responsive opt--in list. At present, the single opt--in method is the preferred approach to building a list. However, Internet promoting considerations suggest the list owner should use the double opt--in or confirmation method to build a list. What is the right method for you? 7 Wise Ways to Collect Email Addresses and Build Your Mailing List=> Wise Way #1 - OFFER A FREEBIE
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