|
|
| www.1001TopWords.com |
|
|
Email Aesthetics- APPEARANCE is Everything!
Email Aesthetics It`s an old, old saying, but it`s true: you only have onechance to make a good first impression. And in email, thefirst impression is always visual -- a consumer LOOKS/SEESbefore he/she READS. Imagine walking by a grotesquely garish storefront with allkinds of things hanging off the front porch, every floorpainted a different color, and odd music playing throughloudspeakers. Would you want to walk in the front door? Noway! You`d assume that the owner is a kook, at best, or aderanged axe murderer, at worst. Did you ever have an ugly looking email land in yourmailbox? You know what I`m talking about: an orangebackground and yellow borders, multi-colored text in allsizes from gigantic to microscopic, a message that looks likeit was created by a crazed six-year-old? If you did, I betyou didn`t feel the urge to read it. You probably justwanted to delete it as quickly as possible. => PUT OUT THE WELCOME MATYou want your email message to be friendly and inviting, notbizarre and scary. The suggestions below -- and they`rejust suggestions, not hard and fast rules -- will go a longway towards making recipients` eyes say "come on in!" toyour message. => DO`s and DON`Ts FOR ATTRACTIVE EMAILS -DON`T use COLOR fonts in your message. (Leave that tojunior high girls who want to write about Britney andJustin) -DO use BLACK TEXT ON A WHITE BACKGROUND. (When you`re"speaking" in black-and-white, people will give their fullattention to your message without being distracted by yourcolor scheme.) -DON`T use UNCOMMON FONTS. (If someone`s system doesn`trecognize the font you`ve selected, they could see gibberishinstead of your brilliant message). -DO use the email marketers` FAVORITE FONTS: Arial, TimesNew Roman, and Courier New And please. -DON`T use flashing buttons or banners in your email! (Yourprospects have undoubtedly gotten their fill of "bells andwhistles" when they`ve surfed the Internet. They don`t needmore from you.) => GET HYPER" WITH EMAIL HYPERLINKS An "email hyperlink" is just techno-talk for a link in youremail to a website, or email address. Sounds simple enough,and it is -- unless you try to contact a prospect on AOL whomay not be able to receive "clickable" links. Don`t worry. There`s a "fix" for this: simply type mailto:in front of your email address (no space in between, andinclude the : ) => ALWAYS USE SIGNATURE TAGS Today, it`s common practice on the Internet to tell peopleabout your product or service with a SIGNATURE TAG, which is3-6 lines of text (usually) that is automatically added toevery message you send. If you`d like to add a tag to your messages, simply openyour email program. Find the SIGNATURES TAB (located in theTOOLS/OPTIONS menu in Outlook Express). Follow the (simple)instructions for creating a sig file. Easy as pie...and theresults will amaze you. Sincerely, Steven Ackerman If you would like to subscribe to my entire series of helpful articles and my FREE internet home business tips and website marketing secrets newsletter with hundreds of moneymaking tips and tricks. Just go to my website, "Work at Home Ideas and Opportunities" at http://ackerman55.com . Enter your contact information and click the "Free Signup!" button. Your privacy is guaranteed.
|
|
|
|
RELATED ARTICLES
The Power Of Email Marketing Have You Considered The Power Of Email Marketing Why You Need Run Survey Do you have a list of e-mail addresses of your customers or prospects? Do you have a list of e-zine subscribers? If you have their permission, send them an e-mail survey to conduct market research. See if customers are satisfied with your products or services, or see if they enjoyed their visit at your web site. Are You Backing Up Your BIGGEST Asset? Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? Some Simple Sure-fire Strategies to Construct a Responsive Opt in List! A responsive opt in list is an unbelievably powerful money-maker on the internet. With responsive opt in list you can guarantee yourself a steady income. A responsive opt in list will make money through you advertising other people's products, through affiliate sales and of course through sales of your own. However, responsive opt in lists are not found commonly on the internet, primarily because owners of opt in lists do not put the time into building strong relationships with their list members. Strong relationships with your list members are essential because they will begin to trust you and will seriously consider what you have to say. Other webmasters will notice the great response rate of your list and will beg to be able to advertise with a solo mailing. Of course if your list is in high demand for advertising, you can push the price of ad space up, which will lead to additional profits. Here are some great ways to build great relationships with your list members without you spending hours of your time. Personal vs Professional Life Email - Dont Squander Your First Internet Impression My first email address was with compuserve.com back when you could only have numbers for an email address. They then allowed us to have letters as well on prodigy so I switched internet service providers or internet content providers as they are better known to us geeks. My next stop was with the number one provider AOL and my name became an extension of my love for jazz music and I have had that email address ever since. I also have a yahoo.com email address that I use strictly for its Spam filter and free virus protection software that is built into the website. Free email addresses are great and I suggest you take advantage of their many no cost features. But I only use them for personal reasons. The main reason I don't use them for business is because I refuse to give the free email services anymore free publicity and not get anything in return. Follow Up Letter for Past Customers - Why and How to Write It Following up with your past customers is a proven way to make a lot of extra sales. You can simply write a promotional offer about one of your other products in the form of a follow up letter, and then send it to your customers email list. 5 Ways to Get Better Email Marketing Data Quality at Point of Collection Adestra provide email marketing services to a host of UK marketers operating within travel, event organising, publishing, charity, entertainment and other industries. Use Permission Based E-Mail Marketing to Promote Your Home Based Business With all the negative Publicity that S.pam is Getting, Permission Based E-mail Marketing is frequently too often overlooked as the Misunderstood step Child of Internet Marketing. Unfortunately Many people confuse Permission Based Opt-In E-Mail Marketing with that Ugly 4 Letter S-Word S.Pam. Autoresponders for Beginners Hi you may or may not know that your Autoresponder in your first few months promoting your service, product or opportunity, is the most important tool in your box! Email List Management How do you get the most out of your list? How To Improve Your Open Rates And Click-Thru Rates In Your Email Campaigns In this article I will give you several tips that can help you in improving your open and click-thru rates. Essential Rules For Effective Email Marketing If you want an email campaign to succeed, you don`t want tooffend anyone when sending your messages. Turn off aconsumer with your email and you can be sure they`lltune out your message. Don`t let this happen to you! Guarantee Recipients Opening Your Emails With These Secrets To Successful Subject Lines! You've done the hardest part; you've captured your prospect's email address. Now it is time to send your email to them. Most webmasters are thinking about what they are going to put in the email; how they are going to persuade the recipient to empty their wallet. This is all very well, but no matter how persuasive your sales letter is, if the email never gets opened, then it is useless. This is why the power of the subject line should never be underestimated. After the 'from' line in an email, the subject line is the next one that gets read. The subject line plays a huge part in whether an email gets read. Everyone is busy, especially more important people and so an email with a poor subject line is likely to be deleted. Here are a few ways to make your subject line extremely effective: One of the Best Ways to Cultivate New Business and Save Hours of Time is to Use an Autoresponder An autoresponder gives you the ability to send messages effortlessly for months on end. So if you captured an email address six months ago, your autoresponder can repeatedly contact that person to offer your product or service. 10 Netiquette New Years Resolutions Happy New Year! New attitude? New habits? How about 10 Little New Year's Netiquette Resolutions? Email Microtargeting Email marketing is undergoing rapid changes. Now, more than ever, both the creative and demographic selection and targeting of a message must be highly relevant and qualified. Autoresponder Services that Boost Your Business In the world of ecommerce, millions of sites are fiercely competing with each other to gain new clients. For any ecommerce site to succeed, it must capture the interest and the trust of its visitors. It is not enough that your site is impeccably designed or has the latest in animation or content. You should focus your efforts not only in attracting visitors but also in leading them to make a purchase. There are dozens of marketing strategies you can use to attract more buyers and pump up your sales. One of them is by establishing an excellent and professional reputation for prompt and efficient response. The #1 Thing You Must Have Before Even Thinking About Building An Opt In Email List It's not a website. Email Marketing and Web Communication: Ten Key Tips to Get Your Messages Read There's an old saying 'Manners maketh the man (or woman)' and this still applies in the 21st Century, even though everything now seems to happen twice as fast. Market Your Business through Newsletters Most business people on the web subscribe to at least one newsletter, if not more, that focus on different aspects and markets they are interested in. Because of this, it is important for your company to also have a newsletter that provides viable, relevant, and current information and that also markets your product or service. You might be a bit intimidated when it comes to writing a newsletter, but really all you need is a couple hours and a few good ideas. This should not be difficult if you are keeping up with the constant changes and improvements in your niche market. You will want to be always one step ahead of the rest of the newsletters in order to maintain and build a larger subscriber base quicker.
|
| © Athifea Distribution LLC - 2013 |