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Use Permission Based E-Mail Marketing to Promote Your Home Based Business
With all the negative Publicity that S.pam is Getting, Permission Based E-mail Marketing is frequently too often overlooked as the Misunderstood step Child of Internet Marketing. Unfortunately Many people confuse Permission Based Opt-In E-Mail Marketing with that Ugly 4 Letter S-Word S.Pam. Permission Based E-Mail Marketing is Sending E-Mails to People who have agreed to receive them. Many Top Internet Marketers go to great lengths to build an Opt-In Mail List. Creating an Opt-In List is fairly easy. If you know the Right Steps Simple yes Easy No. You could spend Years Building Lead Capture Pages and sending traffic to them and still have a List of only a few thousand at Best. Here are a few more methods you can use to help improve your Lead Capture Efforts Now that we know how to borrow someone else's list the next question you may want to ask is Should I borrow someone's list. Let's do a Simple Cost Benefit analysis A Solo Mailing to an Opt-In List of 100,000 Members costs $100 is it a good deal for you. In order to decide if this is a good value you need to know 2 Numbers, Your Conversion Percentage and your Profit per Sale. If you do not know your conversion Percentage use a real low number like 1/10 of a Percent or 1 in 1,000. So for a Conversion rate of 1/10 of a Percent with 100,000 E-mails you could expect 100 Sales. If your Profit per sale is more then $1 then this is a Good Deal. If Your profit per sale is less then $1 it still may be a good deal if you can get some of those 100 Buyers to Purchase additional Products Later. About The Author: Get Mike's Newsletter: More Articles by Mike: Copyright © 2005-2006 Mike Makler the Coolest Guy in the Universe
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