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How to Write Inspirational Articles for Newsletters
Inspirational articles were once limited to self-help and religious publications, but they are just about everywhere now. (Think about those wildly popular Chicken Soup books or most of the stories in Reader's Digest, for example.) Inspirational articles can be very useful in newsletters, because they make a human connection between the newsletter publisher and the reader. Well-written inspirational articles move people emotionally and motivate them to do something or to make a change of some sort. Nonprofit organizations can use these articles to motivate readers to volunteer, write letters of support, or make a donation. Businesses can use inspirational articles to create a positive public image, build brand loyalty, and encourage repeat business. Good inspirational articles have five characteristics. 1. They are personal. 2. They involve an emotional struggle or challenging decision. 3. They paint a scene. 4. They include a universal message. 5. They are true. What would make a good inspirational article for your organization? Think about the stories from work that you tell your friends and family. Consider interviewing a person whose life or work has changed dramatically as a result of your organization. The moments that inspire you to do the work you do will likely inspire your newsletter readers too. © 2005, Kivi Leroux Miller. All Rights Reserved. Kivi Leroux Miller is president of Writing911.com, which provides free writing advice, tip sheets, e-courses, and in-person workshops for people who need to write well at work. She specializes in providing guidance to nonprofit organizations on newsletters, annual reports, and other publications. Visit http://www.Writing911.com to sign up for "Writing Tips," a free monthly e-newsletter that will help you improve your writing and your publications.
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