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How to Get Started on Writing Killer Articles
I once wrote an article in which I offered the following tip on how to speak eloquently in public: Talk about something that you're passionate about. When we speak about matters that are dear to our hearts, we often find wellsprings of eloquence from which we can draw. I offer similar advice to anyone who wants to learn how to write with flair and style. Start by writing about something that you feel deeply and passionately about. The same hearty emotions that lend eloquence to an orator can also provide a jumpstart to an aspiring writer. What's more, we are likely to be well-informed about matters that we hold dear, and we are likely to have spent many hours pondering their significance in our minds. Of course, this is no magic bullet. An aspiring writer still needs to master the mechanics of proper composition, as well as develop his own style. Still, these skills can only come about through practice-and if you're going to practice, it helps to start with topics that we can launch into with great passion and aplomb. About The Author V. Berba Velasco Jr. is a senior electrical and software engineer at Cellular Technology Ltd (http://www.immunospot.com, http://www.elispot-analyzers.de, http://www.elispot.cn) a biotechnology company with its headquarters in Cleveland, Ohio.
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Reprint Article Headlines ? the Reader is Secondary A great headline can be the difference between having your free reprint article published once (on your own website...) and having it published hundreds, if not thousands, of times all over the Internet. Sure, the content has to be worthwhile; it has to be helpful, informative, and not just a sales spiel. And there's no denying that a well written article can be very compelling. But if your headline doesn't cut it, the article won't stand a chance. The best article in the world will never see the light of day without an effective headline. Now, more than ever, article submissions need a good headline. But it's not just the reader you have to worry about. In fact, the reader is secondary! When it comes to reprint article headlines, your main focus should be the publisher. You may think the requirements of a good headline haven't changed over the years, but they have. Unlike headlines for traditional newspapers, magazines, etc., which target only the reader, online article submission headlines target first the publisher, then the reader. So how do you write a headline for an online publisher? Here's a few tips... 1) State your domainNo matter what your business, you can be sure that potential publishers of your article are inundated with information every day. Imagine hypothetical 'Publisher Pete'. He's the webmaster of a high PR site. He receives hundreds of article submissions every day. Additionally, he farms article submission sites (aka 'article banks', 'article submit sites', 'free-reprint sites') for articles on a regular basis. Because so many of the article submissions he sees are spam or unrelated, Publisher Pete is quick to dismiss anything that isn't obviously ? and immediately ? relevant to his website. So make sure your headline signals the general subject area of the article submission, not just the exact topic. 2) State your argumentEvery website has an agenda. Whether it's to sell, persuade, or inform, there's always an angle. When our friend Publisher Pete looks for free reprint content for his website, he wants something that complements his agenda. If he's selling chemical garden fertilizers, he doesn't want an article about the evils of chemical fertilizer. Nor does he want an article espousing the virtues of organic fertilizer. He wants an article promoting the value of chemical garden fertilizer. If that's what your article is about, make sure the headline lets him know. 3) Don't make empty promisesSensationalized headlines may work in traditional media, but they're not so effective in online article submissions. Few things frustrate an online publisher more than being lured in by a promising headline which turns out to be nothing more than hot air. For publishers who take the time to carefully filter content before publishing, empty headlines are nothing more than time-wasters. For publishers who are a little less meticulous, empty headlines result in a site which is characterized by disjointed, contradictory, low-quality content. Either way, the publisher isn't impressed, so make sure the headline of your article is relevant to (and validated by) the body of your article.4) Put yourself in the publisher's shoesAlways think about ways to make the publisher's job easier. It's as simple as that. Brainstorm 5, 10, 20 headlines, then put yourself in the publisher's position and ask which one you'd choose. That's the best headline for your article submission. 5) Think about your publisher's readersPublishers want articles that readers will open. But remember, your publisher's website may cater to an entirely different type of reader to your website. Whenever you find yourself thinking about your secondary audience (the reader), make sure you're thinking about the publisher's readers ? not your own. That settled, you can go on to focus on regular audience-headline considerations such as making the headline attention-getting, targeted, and benefit driven. ConclusionWith the emergence of article submission as a great way to generate a high search engine ranking, and the associated proliferation of article submission spam, the right headline is more important than ever. The important thing to remember is that you're faced with a gatekeeper, and you need to address their needs first. By following all the publisher-focused tips above, you'll not only see your article published many more times, you'll also see it published on more relevant websites. This will help both your ranking (because links from relevant sites are always the best) and your click-thru traffic (because the audience will be more relevant). Happy headlining! 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But, there's a much better, more natural, much cheaper, more lasting kind of Web optimization for search engines--Writing and submitting key word rich articles to the opt-in ezines or the top 20 or so Web sites. Writing the Five Essentials The five essential questions to be answered in your article are WHO, WHAT, WHERE, WHY and WHEN. Ten Essential Tips For Submitting Articles Submitting well planned articles on-line will increase traffic and can even launch your career when handled right. They'll drive traffic from all over the net and show an excellent return on your time invested. Become An Expert Everyone focuses their web marketing efforts on search engines, and while this is a large part of traffic generation, it's not the be all and end all of selling from your website. How To Increase Your Chances of Getting Your Article Published Publishers and webmasters can spend massive amounts of time just trying to gather their articles for publication. The simple process of trying to obtain an article can be frustrating. One Space or Two? One of my subscribers writes 'I can't hold my tongue any longer...not that that is fun or anything, I just had to tell you something! Just a tiny 'lil thing. You have 2 spaces after each period. Unless you are typing on an "old fashioned" typewriter, on a computer you use only one space. This is part of my business, graphic design. I hate to criticize but I know you want to be professional and that stands out. It creates a visual break in the copy making it like a stutter in reading. This is a common mistake for those not "in the field".' Stimulate Your Writing With Some Creative Exercises Abandon your frustrations and get a fresh start by trying some writing activities to spark your creativity. How To Start Writing Articles Successfully You have probably heard that writing articles is one of the best methods that you can use to promote your online business. You might resist the idea of writing your own articles, because you don't think you are any good at it, or perhaps you might think that it is too hard to find a topic to write about. How To Massively Multiply Your Web Exposure AND Position Yourself As An Expert What's the quickest, easiest way to get exposure for your business all across the web AND turn yourself into an expert, in one fell swoop? The answer is Article Marketing. And if you haven't heard of it, or tried it yet, you're missing one of the most effective and inexpensive marketing strategies available on the net. Every Writers Dilemma: How Do You Decide What to Write About? The sources of inspiration are all around us, in the headlines of the daily newspaper, in conversations, and listening to what questions people are asking. But how do you find those little inspirations that cause the flood gates of creativity to open wide? The Secret To Promoting Sites With Articles Publishing articles on the Internet is a tremendous way to increase the number of inbound links to your site. As articles are assimilated into search engine indexes, they also begin to act as landing pages generating traffic for your site. Whenever possible, you should publish articles to promote your site. How To Master Article Writing To Get More Traffic If you are starving for traffic, can't seem to consistentlydraw thousands of visitors to your website each day and struggle to get them to buy when they get there - you canbenefit from this technique. How Article Marketing Will Make You a Fortune Article marketing-the simple act of writing one 400 word article and submitting it to various sites-is the surprise online marketing medium of the past year. For a couple years, new marketers have been advised to promote their businesses by writing and distributing articles. Be a Jerk - And Watch Your Business Grow! Who remembers the 1979 movie, The Jerk with Steve Martin? Do you remember the scene where Steve's character finds the phone directory and runs around screaming, "The new phone books are here, the new phone books are here! I'm somebody!" |
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