www.1001TopWords.com : "Sales" Home Page |
< A Pause For Thought
You can have your cake and eat it. What is it that makes the sale of information products so appealing? Is it the fact that the only storage space required is a minute spot on your computer's hard disc. Perhaps it is because even when you have sold it, you still have it, ready to sell again as many times as you can. Can you think of anything else that can be sold and sold again without having to replenish the initial stock. Something that you can send instantly to anywhere in the world without having to pay postage and packaging expenses. Something that costs you so little that you can afford to give away as a bonus to your customers for purchasing another of your products. The main reason that I like information products is that I can offer them to everyone for free. I can insert any number of links to my other products in the expectation that some of them will generate sales. People like something for nothing. If what you give them is of value to them, (not just a load of re-hashed junk) there is a very good chance that they will check out your links to see what you are offering. It's one of the very best forms of advertising that you can use. Information products can consist of anything from a single page containing something relevant to that person. A few pages explaining how something works. A short series of lessons on any subject of general interest. Even a full size e-book that can be purchased elseware for real money. Provided that you have links to some other item that compliments the freebie, you will never lose money by giving things away for free. You can have your cake and eat it. Bob.... You are at liberty to reproduce this article in any form, electronically or in print. All that I ask is that you do not edit it without asking me first and that you let me have a courtesy copy of the publication containing the article. It is important that you include the by line at the bottom of the article. About The Author Robert J Farey Bob has been on line for over five years. He loves affiliate programs because all of the technical stuff is done by the owners of the programs. Leaving him free to concentrate on the promotion side of the business. If this article has set you thinking. Please take a look at: http://www.33daystoonlineprofits.com/video/?robertjay
|
RELATED ARTICLES
Selling with Purpose Selling With Purpose Why You Buy, Part Three Still more discoveries from the recent studies in behavioral economics: The Top 10 Myths About the Sales Profession Myth 1: Sales People are all Shady! How to Really Benefit from Associations (Part 1 of 3-Part Series) Looking for new leads, new contacts, new business opportunities? Do what nine out of 10 adults do, according to a recent article by the American Society of Association Executives. Join an Association. Choose from over 130,000 associations in the United States alone that represent practically any industry at national, international, regional, state and local levels. Clear Up Blurry Communication One of the top brewing companies in America is a consulting client of mine. However, during a seminar for a brewery management team, we were jolted by a "communication wake-up call." We discovered that even though co-workers speak the same words, they don't attach the same meanings. Here's what happened. I asked people to write a list of simple words, such as often, sometimes, never, and usually. Then I asked them to put a percentage value next to each. For example, if I say, "He is often late for meetings," what does often mean? 10% of the time? 50%? 75%? Etc. Letting Them Use Plastic Obtaining merchant status will help to increase your sales. Hurrican Selling Styles As I prepare this issue of this Newsletter, at 37,000 feet on my way to Greenville South Carolina, the east coast is being battered by a Hurricane. To Buy or Not to Buy? Motivating Your Customers to Take Action! All customers have a choice to make. Sometimes that choice is between your product and your competitor's, but sometimes it's not. Often, the customer's choice is simply whether to buy your product or nothing at all. If this is the actual choice your customer faces, it is important to determine this early in the conversation. Doing so will help you to use a tone and message that directly relates to your customer's emotional reasons for considering your product. Making the Sale When the Customer Wont Buy Ever had a party online or offline, and had guests say "I love that item, but I can't afford it right now", or "It's so hard to decide, I want all of this!". This is a perfect time to sell all those items to your customer without them having to pay a dime. To Sell Successfully, You Have to Be Willing to Be Different We are complex. We confidently assert that we are independent thinkers but then we can feel uncomfortable -- even embarrassed ? if we break out of "the norm." However, in business the biggest rewards often go to people who are willing to be different. When the Nose of the Camel is in the Tent My new job was to sell Commercial Service Agreements. It was a fine company. They were growing. They wanted to expand their Service Base. I had a territory that no one wanted. It was the farthest away from the office. "There is no business there!" was all I heard from everyone when I first took the job. I also heard, "You're nuts! Why did you give up the security of being a Technician?" Creating Your Perfect Pitch! Why should you describe your business to others in 5 to 10 seconds? How to Write Testimonials that Sell CDs Like Magic "Which is your best CD?" Forgive All Ebay Sins! And did so in this case. But it would have been customer friendlier for this seller to accept my retraction to be replaced with a bid. He would have gotten repeat business from me and my friends. His "Buy Now" price is 30% over the retail price for this item. Lesson learned by me again - that there are way too many sellers on Ebay out to grab a buck and the hell with fair practice.Lesson learned yet again." BobAnn End quote? The operative phrase here is "repeat business from me and my friends". There is no better endorsement of your product or service than word of mouth advertising. Lack of flexibility on the part of the seller, not only cost them one customer, but also destroyed the possibility for future business. Good news travels fast, but bad news travels faster! As an auction seller, (Ebay auction ID: LevelBest77) I would have accommodated her request right away. And while I have never had anyone use "Buy It Now" by accident, I have had several people over the years ask me to retract bids. The number of people who have made that request can be counted on one hand! Some, did not even understand the process, (bid retracting) and I was more than willing to guide them through it. Selling ? Remember These Ten Rules and Succeed There are thousands of books and seminars on how to succeed. What many don't make explicit is the requirement to be a great salesperson ? even if you're selling an idea! Are You REALLY Listening? Being a good listener requires more than just keeping quiet while the other person is talking. Do you hear everything that is being said? Do you understand it completely? Sell YOU With Your Small Talk (Yes You Can) Want to build a relationship -- sell yourself for a job -- get ahead -- make a sale? Why People Use Long Sales Copy Have you ever wondered why some people use long sales letter? 3 Ways To Sell and Have Fun Doing It There are many ways to sell and have fun doing it, but some times we really need to step outside the box and do something a little different if not drastic. Write On The Money: The Ten Commandments (Plus Five) Of Profitable Sales Letter Writing According to the Direct Marketing Association, in 2003 U.S. direct mail marketing efforts produced more than $689 billion in sales. For those organizations who know how to use it direct mail always has been and always will be a core component of their overall marketing strategy. |
© Athifea Distribution LLC - 2013 |