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Remember, you are buying a home first and an investment second. Of course, there's no foolproof formula for buyer success, but there are steps you can take to stack the odds in your favor: The Echo Boomers - The Next Big Consumers The Echo Boomers or Generation Y currently make up about one third of the US Population. Many of the Echo Boomers are starting to reach an age where they want and need things like, Houses, Cars, Insurance. The Echo boomers don't respond to marketing like Earlier Generations. In recent Focus Groups an Echo Boomer is just as likely to being playing a Video Game or surfing the Internet as watching TV. Tax Assessment/Appraisal: How Do I Know What My Home is Worth? If you are in the home buying or selling market, it's important to understand the difference between tax assessment and appraisal value. Concentrate on the appraisal value because this determines your asking price. 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