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5 Breakthrough Marketing Ideas Do you ever get frustrated with your marketing? Are you putting in a lot of effort but not getting the results you want? Don't you wish you could just hit a switch and get a better response from your mailings, sales calls and web site? How To Run Your Greatest Conference Ever Like most good achievements, a magnificent meeting depends on planning and preparation. These are essential to a good conference and this article explains the basics of what you need to do. After the Speech Usually the emphasis on making an effective speech is what you do in preparation before the presentation begins. But if you speak very much, what you do after the speech can help you become a more effective speaker. As soon as possible after the speech, write down impressions of how you felt the speech went. Answer at least two questions about the speech: What was the best part of the speech? What part of the speech can be improved the next time? Some of your best ideas will come to you as you are speaking. Write them down as soon as the speech is over so you can be prepared to use those lines or ideas the next time you speak. Think about the peaks and valleys in the speech. Consider when the audience seemed to listen best and when the audience seemed restless and disinterested. Write down your reactions while they are fresh on your mind. Talk to someone about the speech within the first day after your presentation. You'll remember best what you talked about and you might discover a better way of telling a story or making a point as you summarize your speech to a friend or colleague. Keep track of stories you tell and case studies you include so you'll not repeat yourself if ou speak to that audience again. In addition, keep records of how long you spoke, what you wore, key people you met, and anything unusual about the speaking context. Occasionally look back over your records of individual speeches and look for trends in your speaking that you are unaware of. When you speak to this group again, this information will be the basis for your audience analysis. This is especially important if you speak frequently within your company and your audience will be made up of listeners who have heard you before. You don't want to develop a reputation for telling the same stories over and over. If the group has speaker evaluations, ask that a copy of the summary be sent to you. Look for any pattern in the comments as you analyze the summary. If one person said you talked too slowly, it may be a personal preference and you don't need to give much consideration to the critique. If four or five people make that comment, however, then you might want to consider changing the pace of your speaking for the next speech. Certainly your main concern should be with your preparation before the speech. However, don't underestimate the effort of what you do in analyzing the speech after the audience has left the room. Qualities of Good Communication Webster's Dictionary defines communication as "a giving or exchanging of information, signals, or messages by talk, gestures, writing, etc." The primary goal of communication in a training setting is to transfer information to participants in such a way that a maximum amount of the message is understood and retained. 35 Surefire Ways to Kill a Meeting 1. Play "find the meeting" by changing the location and time of your meeting at the last minute. The Secret Language of Money At a number of business seminars and presentations, I passed out an index card and asked each person in the audience to write anonymously a single answer to each of three questions. The three questions are: Top 6 Reasons Why You Need a Remote for PowerPoint Presentations A top complaint from audience members is that many presenters put too much emphasis on PowerPoint and technology while neglecting the message and interaction with participants. One way to deliver more effective presentations that improve your connection to your audience is to add a remote control to your presentation tools. 10 Profitable Tips for Creating Better Sales Presentations No matter what your business is, you will enhance your level of success by developing a well-organized sales presentation. A good sales presentation involves two primary elements: Why You Need a Lesson Plan LESSON PLAN DEVELOPMENT: Lesson plans, believe it or not, are a lot like the maps you have in the back seat of your car. They're probably not covered with the ketchup and pencil marks that your maps are, but they are directional guides. You need some way of checking to see if you are on the right road in your classroom or on the highway. A lesson plan is really nothing more than a map of where you and your students will be heading for the time you are together. To paraphrase the American Express Card commercial, "Lesson plans -- don't leave home without them." Building a Trade Show Display If you are taking your newest products to a trade show then you will need to come up with some ideas on how to build a trade show display in order to adequately market your products. You might seem at a loss and cannot think of anything, however building a trade show display is not so difficult if you sit down and think about it. Really, you just need something that will bring attention to your booth, but not take the attention away from your products. Also, you want the display to enhance your product as well. So, just ask yourself some questions. Tips to Energize Your Presentations "There can be no knowledge without emotion. We may be aware of a truth, yet until we have felt its force, it is not ours. To the cognition of the brain must be added the experience of the soul." ? Arnold Bennett (1867-1931) How to Prevent Presentation and Speaking Disasters I just got back from my whirlwind speaking engagements and it occurred to me that you might be interested in these recent experiences (especially since speaking in the number one way to increase to raise your visibility and credibility in the industry). In a matter of two weeks, I spoke at two different conferences. Although the topic was the same the audience for each was different. The Seven Deadly Sins of Presentations Every day, so many tens of thousands of innocent clients and employees are bored to tears by presentations that it ought to be considered a crime against humanity. Story Telling As A Tool For Trainers Once upon a time????."Yeah right, don't tell us a story, we are not kids". Choosing a Presentation Remote Control If you deliver electronic presentations using PowerPoint or other programs, you can manually move forward to the next slide with the keyboard or the mouse. One way, however, to deliver more effective presentations that improve your connection to your audience is to add a remote control to your presentation tools. What features should you look for when selecting a remote control? Developing Successful Demonstrations SUCCESSFUL DEMONSTRATIONS: All of us have seen demonstrations in one form or another. Some were more successful than others. The successful demonstration is a wonderful bridge between training and on-the-job performance because it allows the trainee to see the concept at work, actually accomplishing the task at hand. No claim of a vacuum cleaner's power, for example, is as telling as the sight of a spotless rug after a demonstration. However, nothing punctures that same claim faster than a demonstration that goes awry. Keep in mind that a demonstrations can serve as very powerful instructional techniques, able to promote learning and long-term retention in a single bound, but they can also easily be confusing failures, inhibiting learning and doing nothing but frustrating the learner. Secrets of Successful Presentations Does the thought of speaking in front of others send you running in the opposite direction? Youâ??re not alone. Many people avoid public speaking at all costs â?" and there is a cost. Public speaking is one of the quickest, most efficient ways to market yourself, your message, business, or cause. Those who are willing to make presentations immediately stand out from the majority who are not. Whether itâ??s an audience of five people or 500, itâ??s worth it to invest in your skills. Preparation for Your Presentations (Excerpted From the Jim Rohn Millennium Weekend Event) Writing The Query Letter The query letter is simply a business letter that serves a dualpurpose. It is an introduction of you to an agent, and an inquiryas to whether the agent would be interested in seeing a particularpiece of your work. The query letter is the first "picture" an agentwill have of you and your work; and is perhaps your strongestselling tool. Creating a Powerful Sales Presentation The quality of your sales presentation will often determine whether a prospect buys from you or one of your competitors. However, experience has taught me that most presentations lack pizzazz and are seldom compelling enough to motivate the other person to make a buying decision. Here are seven strategies that will help you create a presentation that will differentiate you from your competition.
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