|
|
| www.1001TopWords.com |
|
|
Political Branding and Marketing
Political strategists, branding gurus and image consultants could learn a lot from the modern corporate successes in branding. In each political season we see positioning by the front-runners to get your vote. Capitalizing on the most popular brands to find synergy is a good strategy. Another is to find novel ways to propel omni-presence of your candidate. Very smart marketing and branding is seen every day in the market place, but are we learning anything? Many top American business schools fail to understand the sysnergy of branding. If you read through the Thesis Projects and Dissertations on the subject one might shake their heads and say that they are lacking. Many academics and industry branding professionals say that the HBR ? Harvard Business Review has done a poor job of understanding these things and have irrelevant articles which would not fly in the real world. The doers are doing it and the academia is talking about something they do not even understand. Political Strategists need to be well versed in the world of branding and read almost every book on branding. They should talk with those in the Toy Business who really do understand how synergies work or which brands will work good together and why. NASCAR is so popular that the Republican National Committee ought to sponsor a car and driver. Just like they should be selling Die Cast Toys of Air Force One, the Presidential Tour Bus, Presidential Limo, Secret Service SUVs, Farm animals on the Ranch and action figures of the main players. Including Bush (Jeb, GW, Dad and Barbara) Having studied this already we believe it is worthy of further brand name extension and also good for America. When marketing a name, person, company or cause you need to filter your message through all channels. Look at the positive advantage of Arnold, his dolls for Terminator, etc also are sold out everywhere http://www.figuremania.com.au/ even those 3.5 Billion Chinese cannot keep them on the shelves. Remember 20-30 years ago the IKE Dolls Roosevelt Dolls, Truman Dolls, I even have a Nixon Doll still. America is about families and therefore all worldly events in sports, business, politics or whatever should be represented in such a way to touch the minds and souls of all peoples, rich and poor, young and old, black or white. See my point? So, Arnold Dolls and Terminator Dolls are not the only toys out of stock. It is a political indicator for who wins Presidential Races that the Halloween costumes sold to kids with the most masks sold is the candidate who wins. These known political facts should be a sign of what works and why. Political strategists should not only learn about branding in Corporate America and Hollywood, they should take full advantage of all distribution channels to stay in the minds of their voters and if that means the kids rooms and living rooms. Think about it. "Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
|
|
|
|
RELATED ARTICLES
When Political Correctness in NOT a Virtue The other day I was sucker punched, hoodwinked, bamboozled, had the wool pulled over my eyes, and generally sidelined by an expert in Political Correctness. In fact, so sidelined did I get that I have been depressed for a week-and I mean really depressed. Asking For Proof in the Economic Pudding There are no stupid questions, only stupid people. Ask an economist for proof of one of their pet theories and you'll find quickly that the age old axiom that we all learned in school and work place training seminars is dead wrong. You can ask a stupid question if you're talking to an economist and that question can, in fact, make you stupid. Clearing Land Mine Fields from the Air You know we have sent many, many army tanks with protruded devices used for minesweeping to the Middle East from the Logistics Base in our country. They are assigned to removing the left over land mines of past wars. Each year hundreds of thousands lose their lives and limbs to these past war buried relics. The army tanks which remove these devices have not really been redesigned since the second WW, hardly any real improvements in their designs. But it has occurred to me that you can sweep these mines from the air if you want. Here is how it might be done; first, a powerful helicopter drags flat plates of steel along the ground with skids, in front of that is heavy chains dragging approximately 20 yards connected to each other like the kind your used to level fields and scrap away dirt clods and then the chains of smaller size actually in the air attached to cables attached to the helicopter about 50ft AGL. Globalism and a Conspiracy The globalist's are the new breed, the new generation if that is what I can call it. The new internationalist might be better. They all think they will find salvation in humanism, or in man himself. I say good luck chumps. Globalism has planted these seed a generation ago, or so, maybe longer, but they started sprouting a generation ago. It calls for the control by governments by a government, to control our wealth, resources; as the United Nations would like to have done, had Kerry made it as President; internationalize the US to their liking. The wealth and resources are somewhat control anyhow, the internationalist have been busy. Dealing with Massive Prisoners of War In the last Gulf War we saw thousands of enemy soldiers giving up. Killing them is against Geneva Convention and they know it. So the soldiers simply laid down their weapons and said; "I give up, feed me!" Obviously we were snookered by this tactic, but it really came as no great surprise. Rather than taking these prisoners in and putting up the costs to feed them until after a war has ended, why not hibernate them instead. In other words take their bodies down by 90% and hibernate them like a bear. Is this really possible? Yes, with a little bit of funding it surely is possible, as a matter of fact a gentleman by the name of Mark Roth and his associates have successfully put mice into suspended animation using hydrogen sulfide gas in the proper ratios. Normally hydrogen sulfide gas can be a deadly toxic gas but in the right amounts it merely puts mammals to sleep. Perhaps we could simply fire rockets or cluster bomb smart munitions filled with this gas into the advancing enemy, pile up the bodies and put them into a cage and when they finally do wake up, feed them and then put them to sleep again. Of course taking out a few for interrogations. Oil Prices Effect The United States Competitiveness Just because we have been leading the World in innovation and computer intellectual property, expertise and design does not mean we can afford to let our manufacturing dominance continue to depart the US soil. We once made everything here. We mined, manufactured, shipped, consumed and reinvested in our manufacturing ability. Consumers saved, businesses borrowed and we worked together to build. What happened? If and when we become a one World economy, eliminate protectionism and the poor impoverished nations come up to our standard of living then we must come down to match them. I do not believe that the American People want to lose even one ounce of quality of life. Fuel Prices at the Pump: That is not the problem, Natural Gas Prices are high too The price at the gas pump is certainly on everyone's mind. We read about Airliner Bankruptcies too and their fuel costs. Truckers are complaining and the average American is modifying their travels, errands and schedules around to deal with the fuel cost increases. Wholesale inflation looms as all the costs for shipping are being passed on. Even though people are joking about the outrageous costs of fuel, it is a serious matter. Hybrid sales are up over 50% in the last two-months and dealers cannot keep them stocked. But what about other fuel costs. Gasoline, diesel and jet fuel are not the only fuel costs up these days. Protecting Children From Porn There's a new Michigan state register (at https://www.protectmichild.com/) in the works to create a database of e-mail addresses that cannot (under penalty of the law) be spammed with content that could be deemed objectionable to children, most notably porn. The database will extend to include pager and cell phone numbers sometime in the future. Right now, it's sort of like the national DO NOT CALL registry, but for electronic mail. What Price Loyalty? With the recent shakeups in the presidential cabinet, it has frequently been observed that the quality most treasured in the present administration is that of loyalty. Gas Prices and the Impact of Inflation Year Item Price Rate of Inflation03/80 Gasoline (per gallon) 1.252 03/05 Gasoline (per gallon) 2.065 2.02% UK Elections on the Horizon With elections on the horizon and Blair looking tired and increasingly defensive, just what is likely outcome of the next election? The New Labour adoption of Tory plans and policies has created an almost parallel party in terms of the Conservatives and Labour. Many people are confused and find it hard to tell them apart. The Labour Party will struggle to retain the loyalties of the staunch labour support it has enjoyed over the decades. The Looting of American Taxpayers Social Security Disability by Fraudulent Employers Pt. 1 For more than a decade, you the American taxpayer have been burdened with my disability assistance. Why? Because my high-profile employer, a member of the bar and a politically connected entity in this area along with the assistance of his insurance carrier, insurance investigator and other members of the bar as well as a president-elect of a national civil rights organization at the local level assisted my former employer to get away with denying multiply sustained on-the-job injury and infirmities. Between Hiroshima Japan 6 August and the NY 11 September! Japan lit its candles of pure, "noble sadness" on the 60th anniversary of Hiroshima and Nagasaki. The mayor of the late city, Iccho Itoh, criticized the USA for dropping the first atomic bomb in Hiroshima on August 6, 1945 and following that after 3 days by the second atomic bomb which attacked Nagasaki. Why Can?t We Have a More Responsive Government? The great people of the United States of America deserve and should have a more responsive government. What is the problem; we are the government; so why are we holding ourselves back? Let's get busy and get it done. Dog catchers, building plans, code enforcement, even the city councils, county commissioners should be as responsive as the police departments, FedEx or the American Automobile Club. After all if, a customer calls, who pays taxes they should be given the same service that Dominos Pizza would give them if you called for a pizza. Why can it not be this way? Truth is it can. Globalization Often we see protests at the sites of global leader gatherings. Some complain Globalization is bad, that a one world currency is evil and that there is a huge conspiracy a foot to control all of mankind. Yet, these same folks often fail to see the incredible advantages to trade and quality of life that a one-world scenario can provide. They fail to understand the issues of free trade and what we can do for the third world. Before you buy into the anti one world theme and do your family name the dishonor of standing on a corner and making a fool of yourself, there is a book I recommend that you read: Congress Considers National Data Privacy Law Legislation was introduced into Congress this week that would establish a national data privacy law. The bill would require businesses to disclose to consumers any breaches that result in the exposure of personal information. American Eugenics "When you are right you cannot be too radical; when you are wrong you cannot be too conservative." - Dr. Martin Luther King, Jr. ~ January 15, 1929 - April 4, 1968 Harmonic Beams to Pre-Detonate Shoulder Launched Surface to Air Missiles Using Harmonic Beams to Pre-Detonate Shoulder Launched Surface to Air Missiles near airport departure and arrival flight paths. We could use a Harmonic Beam pulse on a close system harmonic beam to pre-detonate explosives that International Terrorists may want to use on such as Hand Held SAMs. As they approach the airport road, staging area in a Taxi Cab or private automobile the harmonic beam would force the detonation of the devise and blow them up, HA HA. If they tried to cross a certain imaginary line. The Contemporary Global Marketplace - IT, Software, and Services "Had there not been outsourcing and utilization of cheaper resources offshore, average computer users would not have been able to afford the hardware and software that are available to them today." In this manner, author Robin Sood brushes aside superficial criticism of outsourcing and brings home to the reader of IT, Software and Services: Outsourcing and Offshoring two key points: outsourcing is already widely used and its positive effects go well beyond increased company profits. Forget about the naysayers and the trumped-up, political maelstrom of controversy surrounding the issue of outsourcing, Sood urges. Instead, consider that outsourcing is here to stay, as an inevitable part of the global market, and is already providing most of us with practical benefits. Silicon Valley Brain Drain; Bad Trade Policies, Why? We have brain drain issues in Silicon Valley, we have taught so many students from India, Pakistan, China all kinds of heavy duty industrial high tech studies and research and now that they cannot find jobs, many will be going back to those countries to work and with them all our technology. Brain fart? You teach them nuclear physics and you assume if they go back they will make paper dolls or something? Try nuclear weapons dummy. Besides realize that their countries will make them design these weapons, so much for Whirled Peas?
|
| © Athifea Distribution LLC - 2013 |
