www.1001TopWords.com |
Does Punctuation Really Matter in Email?
So much depends on choosing the correct mark of punctuation at the correct time. Each little period, each hyphen, each dash conveys meaning to the reader. And when the conventions of punctuation are ignored, readers tend to become confused. As I teach every single one of my clients, the point of all business writing is clarity. If a document--whether email, letter, memo, or report--isn't clear, no business is going to get done. Period. Writers have been confused by the comma for ages. Either they overuse commas or underuse them. Either way, using too many or too few can cause confusion. In particular, confusion often occurs with whether to use commas after introductory phrases and whether to use commas when listing a series of items. Read on for answers to both questions. Commas after introductory phrases The way we use punctuation over time influences how meaning is applied to those marks of punctuation. The comma causes a tremendous amount of controversy in writing and carries an enormous amount of weight. Look, for example, at the sentence below: "She sat in a café drinking coffee, wearing clogs and a scarf upon her head." What do you see? No, really; what do you SEE? Do you see a woman with clogs on her head along with a scarf? That's exactly what you should see. Based on the punctuation (and wording) the image is that of a woman with shoes on her head. This sentence can be made clearer simply by changing the punctuation and moving the "and": "She sat in a café drinking coffee and wearing clogs, a scarf upon her head." How about leaving a comma out? Does meaning become unclear without a comma? Consider this: "When Margaret ate pizza dripped from her chin." Not a very pretty sight, eh? Add a comma, and you'll know what was dripping from her chin (though what she was actually eating is still unclear): "When Margaret ate, pizza dripped from her chin." Commas in series What about using the comma when listing items in series? Do you put the comma before the "and" or do you leave it out? "We'll be preparing the budget, writing the proposal, and presenting the data at the conference." If you put it in, you are a fan of the serial comma right along with me! If you left it out because you remember being told the "and" replaced the comma, then you might be struggling with what I'm going to say next: the serial comma helps to clarify information for the reader. When the serial comma is used, the reader can identify distinct entities in sentences easier. Hold on! No rebellion just yet. Let me give you an example where the serial comma can help information become clear:"My favorite meals are macaroni cheese and crackers peanut butter jelly and toast and fruit." Based on what you see here, how many foods do I like? Five? Three? Depends on where the commas are. Take a look: "My favorite meals are macaroni, cheese and crackers, peanut butter, jelly and toast, and fruit." (5) "My favorite meals are macaroni, cheese and crackers, peanut butter, jelly, and toast and fruit." (5) "My favorite meals are macaroni, cheese, and crackers; peanut butter, jelly, and toast; and fruit." (3) Without the comma distinctly separating each of the entities in the series, the reader is left to decide on the combinations of foods that make up the meal. Putting the commas in--especially the serial comma--helps the reader know in what combinations I like them. Do you notice the semicolons in the last example? The rule is when an item in a series already contains a comma, use semicolons to distinctly separate the items. Some folks who don't like the serial comma will say that in the above examples they agree with using it to clarify entities; however, they will opt not to use it when the meaning might appear transparent. Here's a caution for you: readers pick up patterns in punctuation very quickly. If the patterns are consistent, they have very little problem getting meaning. But if the patterns vary, they can quickly become confused and begin to wonder what the various uses are and how they should interpret the data. Our goal, as I mentioned at the start of this article, is complete clarity for our readers. Clarity overcomes misunderstandings and helps to establish our credibility as authors. Our readers trust us and will cooperate with us to the degree that we have credibility with them. If we're inconsistent, our credibility is damaged; then they may not be so willing to work with us. So much depends upon the comma... About the Author: Dr. Tracy Peterson Turner works with organizations that want to turn their managers into leaders and with leaders who want to get their messages heard. She is an expert in both written and verbal communication and conducts presentations and workshops to help individuals and corporations meet their communication goals. Visit Tracy on the web at http://www.Mgr-Impact.com. Email her at Tracy@Mgr-Impact.com
|
RELATED ARTICLES
Stop Buying Email Lists The saying "Quality, not Quantity" is applicable even to the world of email marketing. So many organizations are purchasing large databases of email addresses, with hopes to achieve high open rates and sales. The truth is that you are more likely to achieve your campaign goals if you send an email out to 100 targeted individuals than you would to 10,000 randomly purchased email addresses. Email: When You Dont Get a Response The lack of an email response is an issue I have grappled with many times especially since I rely on email as a primary means of communication rather than the phone because of my hearing loss. Who Is Your Real Competition? If you design kitchens, is another kitchen designer your competition? Most likely not. And the sooner you can position and modify your marketing strategy against your real competition, the sooner you will start to see more business come through the door. So Who Really Is Your Competition? The answer to that is always--Never the most obvious. So let's take the example of the kitchen designer. Having decided that another kitchen designer isn't his competition, he now has to decide who is his real competition. Why Are People Cheesed Off With the Internet? Having been connected to the "net" now for about eight years I can't help but notice the amount of deception that goes on. And it seems to be getting worse. It has got to the point where almost everything you read has to be viewed with a healthy degree of suspicion. Converting More Free Downloads to Paid Customers Do you give web site visitors the opportunity to download a free trial of your product or service with the intention that they will come back and purchase? How are you following up with these visitors? Asking them to fill out a form and immediately giving them the download on the next page is not the best way to generate a quality opt-in list. Collecting accurate opt-in information from these visitors is essential to follow up education and making the sale. Signature Files: The Easy Way To Create More Business If you do business as an affiliate, then you're constantly concerned with getting your name and your business information out there. You probably send a lot of e-mails, post on message boards, and submit articles to business e-zines. These are great techniques for making contacts, but are you taking full advantage of the visibility these forums create? Are Your Subscribers Receiving Your Newsletter? In my e-mail one day, I received the following message:"Hello, I am a subscriber to your ezine and received the attached e-mail. Please advise if this is actually from your website. Thank you." Reach Out and Slap Someone I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications. The only electronic mail that seemed to flow for the longest time were all those official HR notification of vacation time policies, etc., and of course, the ALL CAPS messages from the executive floor. How to Make Your Email Smile Technology has a tendency to be impersonal and unfriendly - if you let it. Think of the last time you received an email from someone, read it, and said to yourself, "Boy was that a lifeless, mal-prepared, impersonal message - looks like Randy really cares to stay connected with me."? Email List Management How do you get the most out of your list? Autoresponder Services Improve Your Profits Perhaps you, like me, have web hosting that includes, freeof any extra charge, unlimited autoresponders. That beingthe case, you might be inclined to balk at any suggestion to start paying for them. My Emails Are Not Being Delivered. Black Lists and White Lists Explained. Over 40% of all emails within your marketing campaignare not being delivered. You may not even be aware of this,as many ISPs will not send back a bounce message. In factif you are sending messages to AOL customers, AOL is now blocking over 80% of the messages that come into their servers. Do Your Autoresponders Drive Your Customers Crazy? A chained auto-responder is a sequence of emails that gets delivered automatically when someone subscribes to this autoresponder. 10 Tips for Effective Email Sales Letters 1. Write Your Objective - Before you write your sales letter, write down your marketing objective. Is it to generate inquiries about your products? Is it attract subscribers to your ezine? Is it to find a joint venture partner? Having an objective will help you focus your copy. 4 Time-Saving E-Mail Tips! E-Mail is still the most widely used Internet tool available today. Virtually everyone who has Internet access has an email account, and for the Internet Marketer this opens up a huge possibility for more business. Avoiding Blacklisting: Making Sure Your Email Gets Through We all know that email is probably today's most popular way to advertise. Every day our inboxes are filled with messages from people who want our business--whether we asked for the contact or not. Email is today's biggest communication factor; but why shouldn't it be? It's all but free to use, and it's almost instantaneous. Run Profitable Contests Using Autoresponders Running a contest for your e-zine subscribers or web site visitors is one way you can generate interest and give more exposure for products or services you want to promote. Dont Use FFAs To Build Your Newsletter Subscriber For those of you who aren't familiar with the term, The initials FFA stand for "FREE For All" and my advice would be don't waste your time! FFA's DON'T WORK! A Guide To Automated Email Marketing You've probably heard the expression, 'the money isin the list'. It's become a bit of a cliché - but it'sthe key to successful web marketing. Is the IronPort Whitelist Actually An Extortion Tactic? It appears that Mr. Gates' prophetic prediction that charging marketers to send email across the Microsoft email networks (MSN and Hotmail) to cut down on Sp*m is about to come true. |
© Athifea Distribution LLC - 2013 |