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Saying Thank You to Your Clients "Thanking your customers" - Why you should do it and how... 5 Golden Online/Offline Business Rules To LIVE Or DIE By Whether online or off, if you plan on running or maintaining any type of credibility within your business, there are some guidelines that are safe to say any existing or potential customer expects if they are to do immediate or future business with you. What Every Manager Should Know About How to Win the Loyalty of Customers Dr. Michael LeBoeuf, in his cassette album entitled, Win Customers and Keep Them for Life presents twelve principles that will transform the workplace into a customer-driven, highly motivational team. Dr. LeBoeuf's program goes like this: 8 Critical Steps to Establish a Customer Service Culture "Every company's greatest assets are its customers, because without customers there is no company,"--Erwin Frand Minimize The Pain of Check Recovery $350 million in bad checks are written each and every week. That fact alone makes bad checks a serious problem for American businesses. It is almost inevitable that, if your business accepts checks, you have been affected by this. As well as being stuck with bank fees for depositing a bad check - and the very real possibility that the bad check could impact your bottom line - there is the time, aggravation and cost associated with recovering the funds. It is often the case that recovering the check can incur more in costs than the value of the original debt. Inevitably, many smaller businesses write off bad checks, believing that they cannot afford to pursue the debt. However, there are a number of ways your business can fight back and minimize the pain of bad check recovery. How Not to Get Stiffed, Improving Your Collection Procedures Some businesses have slow paying customers or past due balances because they didn't "train" their customers in the beginning. Is Your Food Establishment Clean? Is your restaurant, bar or hotel clean? I mean really clean. I don't mean"do you stick to all the rules and regulations?". I mean, do you andyour staff really care about cleanliness and hygiene? Stay - Say - Pay Would you like to have customers that stay with you anddon't buy from your competitors?Customers that say nice things about your business to otherpeople; pay you on time and accept the fact that you might be a bit more expensive thenother suppliers?Of course you do but how do we perform this miracle? It'sdead easy really; you only have to consider two factors: be Reliable and be Likeable. Call Center Services - An Ever Increasing Demand Are your company's call center services all that they could be? Even centers that were state of the art a decade or so ago might be out of date and inadequate today. As technology expands, so do clients' expectations regarding communication. Nowadays, a client will normally expect to be able to contact a company representative more or less twenty-four hours a day, seven days a week, either by phone, fax or email. Clients expect a quick response and courteous, efficient service regardless of how the communication is carried out. Though the technology to support this level of service is readily available, it can be a challenge for call centers to keep up with. Moreover, the quality and scope of outgoing calls remains important, as global competition for clients is fiercer than ever. Your Actions Tell Your Clients How You Expect To Be Treated There is a widely accepted principle of human behavior that goes something like this. "Your actions tell the world how you expect to be treated." Look all around you and you will find that the truth of this statement is as evident as the clothes you wear. 11 Ways to Get What You Want - Be a Clever Customer! We all want great service, whether we are buying our weekly groceries from a store, or want a billing hitch resolved at our local utilities provider. Whether it's getting our car fixed, or a great meal in a restaurant. So we can holler and complain about how poor customer service and satisfaction has become - or we can do something about it ourselves, when we have those one-to-one opportunities with a real person. My Child Has Opie Eye! 7:00 a.m., the silence in the house is broken by my child's call to me, from another room, "Mom, please take care of my Opie eye!" Making Your Contacts Work For You The best way to explain this concept is to tell you a story. While calling for lease purchasing property, I spoke with an older widowed woman. I went through my script and when I asked her why she thought her home hadn't sold, she said to me, I just don't know, I put it in the paper. I then asked her if she had a FSBO sign in her yard, or if she had posted any flyers around the neighborhood or in the nearby markets. She said, why no, I haven't. To make a long story short she said she would ask her granddaughter to help her do just that. She thanked me profusely and I told her to call me if she needed any help! Customer Service Has Moved Toward Customer Care As I waited for an answer to my VCR inquiry from a stereo company, the recording stated a "customer care" representative would be available shortly. At that moment, I realized it's finally catching on everywhere. With aging baby boomers, world events and additional pressures in today's society; it is "customer care" that has evolved in our economy. We have moved from a manufacturing economy to a service economy and are currently leaning towards a "servicecare" economy. As we live in a high tech-high button touch environment, many personal contacts have been decreased making each customer interaction more important than ever to corporate imagery. For example, if you call for computer tech support, the representative often makes it a point to address you by first name. If it's the bank credit card company, they may ask "How are you doing today?" This makes the customer feel less like a number and more like a human being. Customer Service Tips for Mail Order Businesses But I'm sorry to disagree with you. As small, honest and legitimate businesses - we have a tendency to place our product quality above money. While this is the "right" way of building a strong, solid business; there are customers that will try to take advantage of you. You have to learn how to notice this possibility coming and "bow out gracefully" without losing the customer. Remember that most newcomers to the world of mail order think that they are ordering from BIG companies just because we have a company name! They cannot conceive how poor and struggling a lot of us really are. They think we can absorb costs and because they are poor themselves, will often try and take advantage of people like us. (If they only knew the many times I have personally had to hold an order up for mailing because I couldn't afford to pay for the postage to mail it back, or the guy who bounced a $2 check and caused a close friend of mine to go "in the hole" $15 in bad check charges.) The Great American Customer Service Unawareness Campaign Q: I'm so sick of you so-called business experts always saying the customer is always right. This is my business, not the customer's, so I'm the one who's always right. Sure, they can have an opinion, but in the end it's up to me to decide who's right and who's not. And if the customer doesn't like it they can take their business elsewhere. What do you say to that, Mr. Business Expert? -- Paul W. At the Carwash; The Customer really is always Right You have no doubt heard the saying that the customer is always right. When you are a customer you happy with this position, when you are the owner of a small business, sometimes you see this is like opening Pandora's box. But for the sake of argument, let me add a caveat to that saying: "The customer is always right, even when they're wrong and you know it." After 27 years in the car wash and cleaning industry, I have heard it all. Here are some ways carwashes can mitigate upset customers. Customer Satisfaction and the Service Business The relationship between customer satisfaction and success of a service business is a direct one. Customer satisfaction measurement, however, is a much more complex matter. Customer satisfaction is a qualitative assessment of the services you provide, and therefore it is a surrogate measure of the value of your services to your customers. Dont Forget your Existing Clients Quest for new clients shouldn't ignore those who pay the bills Adjustment DENIED It's just a simple thing ? I bought a new set of shelves for my office. It wasn't a real problem, but when I got the shelves home, I found dents on the front of the shelves where the package had been leaned up on some other object, the shelves had been removed from the original box and put into another box. The dents didn't affect the way the shelves worked, but it did affect the way they looked. Normally, I might have overlooked the problem, and just used them anyway, but I felt I had paid full price for the shelves and deserved a discounted price, so I mentioned it to the store manager the next time I was in the store. |
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