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Blogging Can Improve Your Search Engine Ranking
Search engines are after one thing ? providing their users with the most relevant and up to date information to match the search term that was used. Search engine results are no good to users when the information doesn't relate to the search term. Nor are the results any good if they are old. People expect the most up to date, fresh information that is relevant to them. That's why search engines love sites which are highly focused on a specific subject and which have regularly updated content. If you add material to your web site every day, you will get noticed by the search engines. If the information you add to your web site is directly centred on the precise focus of your site, all the better as far as the search engines are concerned. That's why blogging can improve your search engine ranking. Blogging allows you to add content quickly and easily to your web site. However, you need to ensure two things: 1. The blog must be hosted at your domain ? not at blogspot.com. or any other of the blogging hosts. 2. The blog must contain relevant content and links which are well within the focus of your site. A blog which is an online journal won't help your site's search engine ranking because the content isn't that relevant to the focus of your site. An online journal style of blog is unlikely to have keywords in the entries. What this means is that your blog needs to contain hints, tips and short articles. It can contain summaries of articles which are carried in full on other pages. In short, your blog needs real, valuable content. If you add real content to your blog pages, at the very least a couple of times a week, you will notice your blog gaining interest by the search engines. You will also see that your blog becomes a much more important 'entry point' for people who visit your web site. That's an indication that your blog page is gaining ground in the search engine rankings. And that will be due to its regular updating. For more answers to questions on blogging you can get a free guide to the Top 15 Questions on Blogging from http://www.infoselling.com/blogging/howtoblog.htm Graham Jones is a psychologist who has specialized in the way we use the Internet. He is an author of 27 books and thousands of articles. He runs Infoselling.com where you can get a FREE report on how to sell your own information products, ebooks, reports and articles online.
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With RSS feeds, you can say good-bye to mass emails and distributions that do not meet your news needs and clog up your mailbox and hard drive. 3 Overlooked Ways to Get Hundreds of Links and Prospects to Your Blog Did you know that there are free ways that you can get links back to your blog overnight? That after a few days they can number in the hundreds? No matter what you market on the internet at some point you'll face the issue of increasing the number of visitors to your site. What most people don't know is that there are literally hundreds of ways to get free traffic. Here we'll focus on three overlooked ways to get additional traffic to your site using a blog.The third most overlooked way to bring traffic to your site with a blog is to read and comment on other blogs. Now, maybe you've done this before but stopped, because you'rebecoming concerned about being considered a link-spammer. Inthat case, leave a link to your site after your comments, instead of in the comment form that hot links it. In the near future, blogmasters will be able to use special code to prevent spam in their comments section, so this will become less of a concern.Besides, getting clicks from people who read comments, or visits from search engine spiders through your comments, isn't necessarily your direct objective, though it's definitely a plus.What you want to do via commenting is to enter the blog community that corresponds to your target market. Get to know who the players are and make agreements with them to cycle traffic between you. Or lurk to find out where your target market typically hangs out when they're online ? you'd be surprised at how many inexpensive and targeted advertising sources you can find through this method. (If you're looking to get linked, there's another way that we'll go over next.)This tip alone has earned me a few dozen links from prominent blogs in the past four days alone. These links are worth ten times a reciprocal link because they send targeted traffic from established sources, and come from experts with records of proven results. You can be sure these kinds of people will check you out before they linked to you, since they may be judged by the quality of the information they share. The second method to more blog traffic is the most confusing for newer people, and this is probably the reason its benefits remain overlooked.In the simplest of terms, Trackback is kind of a remote commenting system that incorporates linking. It allows the reader to follow a topic around the web to see other bloggers remark on the same subject. It enables the publisher to remotely cite references to the issue on which they've written.Once you've made yourself familiar with the blogging community you have entered, you can often pick up the pulse of conversations within your site's theme. Then, when you see issues that you want to expound on, you can send the other site a notification to let them know you cited them on your blog. That link will appear on their site, and often draws visitors to you.Bloggers who use Trackback often enjoy greater control overthis function in their blogs than they do over linking, as they have the option to reject your reference - so there is a lesser incidence of fraudulent linking. That also gives your link a greater chance of being displayed. So why don't more people use Trackback? One reason is that what is arguably the most popular free blog system, Blogger, doesn't have Trackback. However, Haloscan.com can remedy this with their free service ? it's a cut and paste away. Many new bloggers don't get what it is and how it differs from commenting. And of course, the dynamics of it are a little more complex than I've stated. But learn to use Trackback properly, and you won't need to beg for links to your site ever again.It's harder to estimate an exact number of visitors that come as a result of trackback links. But if you posted five days out of seven, and was able to get a trackback link to your site three times a week, by the end of the year you'd have almost 150 topical links back to your site, which are more valued by search engines than a typical link trade with an unrelated site.The most overlooked source of traffic for a blog is through article submission. To start with, turn your longer posts into articles and submitting them to ezines or directories. Look especially for directories that ask for the direct link to the article on your own site, and input the permanent link to the post on your blog. 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Update Your Websites Content Automatically 24/7 Using RSS(Real Simple Syndication) and RSS Feeds RSS(Real Simple Syndication) is the newest form of content syndication to hit the Internet and is widely becoming the best known way online to deliver fresh targeted content to your website(s) to whatever audience you're targeting 24/7/365. Use RSS to Get Your Sites Indexed Overnight As you may know, Google has it's very own blogging service called Blogger.com. If you start a blog with them, you'll have your own page on the blogspot.com domain which is currently ranked number 32 of the most visited domains on the planet according to Alexa. What does this mean to you? If your pages are being linked to by a site with that high of a ranking, it will increase your sites ranking. But that's merely a side benefit of using this method. The real benefit of following this guideline is having your pages indexed nearly overnight. What Are RSS Feeds? RSS stands for "Really Simple Syndication." 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