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Reachout Throughout ? RSS
RSS has been around for more than a decade but until recently "Rss Technology" started penetrating its roots deep inside the soil of the so-called E-world. Using this standard, web publishers provide updates, such as the latest news headlines, special announcements, press releases or weblog postings through their RSS content Really Simple Syndication (RSS) is a lightweight XML vocabulary for describing metadata about web sites, ideal for news syndication. Originated by userland software in 1997 and used by Netscape to populate Netscape's My Netscape portal with external newsfeeds ("channels") RSS has taken on a life of its own and has become perhaps the most popular XML format today. Thousands of web sites today use RSS as a "what's new" mechanism to drive traffic their way. (Including the BBC, CNET, CNN, Eweek, Forbes, Motley Fool, Wired, Red Herring, Yahoo, MSN and many more?). As each day passes by, new websites are being launched and added to the internet bandwagon and in order to compete, webmasters & web publishers need to find different ways of producing themed-based websites. Highly focused articles are often sought by webmasters. Why? Because content on the web is still king! In order to attract search engines and site visitors, webmasters depend heavily on providing informative, creative and fresh content. If the web site content is rich, visitors will come. If the website content is updated regularly, visitors will return. When evaluating a website's traffic it is easy to see that the low cost of syndicated content can add-up considerably to a website's value. Many webmasters & web publishers are struggling to find fresh, innovative content while other savvy webmasters have realized the ability hidden within RSS and are adopting the technology at a maddening pace. By utilizing RSS, webmasters can tap through a variety of distinctive free content sources with very little effort. RSS truly is a webmaster's key to free content. With the help of RSS technology webmasters can also reach their potential and targeted customers directly, how this is done? Well?. typically RSS feeds contains "News Headlines" and content summaries of a particular product or service these content summaries contain just enough information without overwhelming the reader with superfluous details. If the reader is interested and wants additional information they can click on the item in the feed, accessing the website which contains additional details. RSS readers aggregate multiple feeds, making it easy for individuals to quickly scan information contained within each feed. Feeds are generally themed, allowing users to opt-in to feeds that are of their interest. One of the major benefits to RSS is that individuals opt-in to content of interest, totally controlling the flow of information that they receive. If the quality of the content in the feed declines, users simply removes the feed from there RSS reader and they will not receive any additional updates from that source. The RSS reader acts as an aggregator, allowing users to view and scan multiple content streams in a very short period of time. With the RSS webmasters & web publishers have the advantage to update their already existing feed, so that when ever they have something new to publish or offer all they have to do is update their already published feed and the message gets updated everywhere it's subscribed. No more worrying if your subscribers got your message or not. Thus, Rss gives you the opportunity in establishing strong relationships with your existing subscribers as well as helps in attracting new potential subscribers who are interested in what you offer. If you really want to make a difference then RSS is the perfect tool in reaching out to your subscribers or customers throughout Syed Ibrahim is a prominent internet strategist and also manages marketing for http://www.rapidfeeds.com Create, Edit, Publish & Track your RSS feed online just in three easy steps!!Sign Up For Free!!!
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What Are RSS Feeds RSS Feeds. Top Ten Reason to Publish an Ezine AND a Blog Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a way of delivering your messages and article to clients. They are a like personal web sites, easy to create and far less expensive than traditional web sites. How to Create an RSS Feed An RSS news feed can be used to communicate with your target audience. It is an ideal means of notifying people of new content on your website without the need for them to keep on visiting your site. You can send newsletters to your readership without having to use email and risk being accused of spamming. You will be comfortable in the knowledge that people who request your feed are actually interested in it because they have actively subscribed to it. 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This is followed by a title, description and link which explain the what the feed is about and what website it is associated with. The final part of the header is the optional image information. If you use this the software that is used to parse or read your file can display a small picture such as a logo. Please note that in these examples I have used square brackets instead of angled brackets.[?xml version="1.0" encoding="iso-8859-1"?][rss version="2.0"][channel][title]The Widget news feed[/title][description]The latest news on widgets[/description][link]http://www.widget.com/[/link][image][title]Widget News[/title][url>http://www.widget.com/widget.gif[/url][link>http://www.widget.com/[/link][/image]The body of the file is made up of the news items. Each news item is enclosed in the item tag and comprises of a title, a description and a published date. The date needs to be in the format shown in the example below. [title]Which is the best Widget to?[/title][description]In this article we discuss the release of several new widgets, but which is the best widget.[/description] [pubDate]Sun, 20 Mar 2005 14:38:50 GMT[/pubDate][link]http://www.widget.com/the-best-widgets.html[/link][/item]You can have as many items in the feed as you like but many webmasters just show the 10 most recent items to keep the bandwidth usage down and also so not to overwhelm the end user with too many items.Finally the file is ended with the closing channel tag and a closing RSS tag.[/channel][/rss]I have covered the basic tags to create an RSS file, there are other tags that can be used and these are explained in the http://blogs.law.harvard.edu/tech/rss (RSS 2.0) specification.Once you have created your file you will need to verify it is ok, to do this upload the file to your server and then go to this validator to validate the file. Your file is now ready. 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Particularly, if what you posted the first time is interesting, valuable information, presented in a manner that is fun to read. A few ideas to get you off and running with your informational Blog, might include: travel, a new baby, planning your wedding, building a new business, working with your clients, developing a new product, counting your blessings, or ideas you are interested in sharing. Blog Construction Blogs like all forms of writing are an art form that takes knowledge and practice to do well.
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