Resource Box Rules: Winning Tactics

Lets face it people use articles to send traffic to theirwebsites. But if their resource box is lousy and not wordedright they will get minimal, if any traffic. Thats a fact.

"So," you ask, "what kind of resource box do I need?"

You need a resource box that is attention grabbing, heartstopping, world jolting.... Okay, so maybe thats a wee bit of anexaggeration!

What you really need is a resource box that is short and snappy thatasks or tells your prospective customer to take action.

You shouldn't make your resource box (also called an Author's Bio,About The Author, etc...) very long. You don't want to bore yourreader with all the details of your writing career.

Sorry to sound so harsh but on the internet people want to beentertained and enlightened. They will only read whatinterests them.

If your article is informative and page scrolling (as opposed to pageturning) then you will get a lot of people to read it, but if youlose them at the start or halfway through your resource box, youwon't be able to convert them into traffic or buyers. Why??

Simply because they will never reach any link you provide them with,they will close the page and go on to read a different article.

You can't afford to let this happen!

So here's what you do about it. You keep your resource box ata maximum of 5 lines long. You tell them to visit your site for moreinformation on that subject or to opt in for their free newsletter orreport.

You give them an action to take. Because as surely as you aren'tspecific about what it is that you want them to do next, theydefinitely won't do what you want them to.

So unless your resource box grabs them with the same intensity asyour article you can kiss those prospective buyers goodbye!

Another common mistake made by newbie writers is to not make theirwebsite link an active one. This can happen when you just typewww.mysite.com, instead of putting http://www.mysite.com, or whateverthe full address is.

In most cases people are not going to bother to take the time to copyand paste an inactive link to visit your site.

So again make sure as much as you can that your link is working. It'strue that some article databases don't provide this feature, but themajority of the article databases do.

Try going to the article site you posted your article on, as abrowser instead of logging into your writer's account. Find yourarticle and test the link in your resource box to see if itworks.

In conclusion I guess the best way to show you what I mean is to givean example. So be sure to read my resource box below ;-)

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