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Promote Easily With The Two-Step
Here's a really simple way... to promote your onlinebusiness today. It makes no difference if it is a productor a service. You can start today getting some neededexposure to your site in two simple steps. That's why Icall it the "Two Step" approach. Discovering how to get visitors to your site is a steeplearning curve for most. Whether you are a beginner or aveteran, it requires some work. This article gives you asimple, yet doable plan to solve your traffic problem. There are many ways to promote your site. Some costyou money. Some cost you time. Most cost you both money andtime. Well, if you are like this author, I have a lotmore time than money. This approach is not going to cost you any money, but youwill invest some time with your efforts. Sound fair to you? Then let's get started. Here's the first step in the "Two Step": 1) WRITE ARTICLES Articles are probably the very best way for you to get somegood, targeted traffic to you site. There are many fr*ee ways to gain traffic, but none of thembring you "targeted" traffic. That's what you reallyneed. Here is the second step in the "Two Step". 2) DISTRIBUTE YOUR ARTICLES. There are lots of ways to accomplish this. I am going tosuggest a few of them. Very likely you will discover manymore ways. -Send them to other publishers who are looking for freshcontent. -Place them in article directories. (A simple search willlocate many,) -Create an article directory on your site. -Place them in autoresponders with follow-up messages. -Send them out with snail mail messages that you are doing. The more articles you write, send out and publish todirectories on line, the more exposure you will get and themore traffic you will receive. ------------------------------------------------------------ Set yourself a goal to write at least one article per weekand distribute it. More often if you can do it. You will be amazed with the results, and the benefits of anarticle campaign can last for years and become viral as yourarticles are posted on other's site. Writing and publishing articles is one of the easiest and least expensive ways to bring your site some long term targeted traffic. What are you doing to promote your site? Where will you bea month from now...a year from now? Why not put the "Two Step" into motion for your site ?It's as easy as a waltz around the dance floor. This article is available by autoresponder at:mailto:TwoStepApproach@freeautobot.com GET A QUICK START with this free, "How-to-do-it e-zine".Biz Site Biz E-zine will help you with powerful tips, greatresources and original articles. Come on down and join us.http://www.BizSiteBiz.com/Subscribe: http://www.BizSiteBiz.com/Subscribeform.html
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Ezine Article Writing In 10 Easy Steps 1. Choose A Topic. Write a Better Technical Article in Half the Time Good technical articles are challenging to write. They're time-consuming, demanding to research and hard to organize. But they're valuable weapons in the PR and marketing arsenal, and you need them. Publishing: Changing realities (I) When you frequently post articles on ezines, you might be aware that you are an active participant in the art of publishing at grass roots level. From experience, you will know that after planting your seeds, it takes time before your efforts will actually bear fruit. What happens on the trajectory from planting the seed to seeing traffic numbers jump and your site's visibility increase? And is this in line with what's happening in the wider publishing world? Are there alternatives? Writing Articles that Get Read Writing articles is one of the best and most effective waysof promoting your business because it does three things: The Best and Fastest Way to Get Unlimited Free Back Links Guaranteed! Submitting Articles for redistribution is the best way to get one way Back Links to your Web Page. Google, Yahoo and MSN (the big 3 in Online Searches) account for well over 80% of all Search results returned on the Internet use one back Links to your web page as the key factor in determining your Page rank. Anyone can Create and submit articles by following the simple steps outlined here. Article Marketing & Copywriting Secret: How To Make Your Article TITLE Sell Most authors are wasting their time producing dozens to hundreds of high quality articles that never reach a fraction of their traffic potential. It's a darn shame. Mining Your Experiences for that Article or Book Chances are good that the next article or book you read is based on the author's experience. In each publication, the author doesn't just relate his or her experience, but explains the benefits that he or she derived from it, such as lessons, suggestions and concepts. What to Write About This is a perennial question among writers and wannabe's.Many of us dream of writing a book. Why not. What greater story can one write about than one's own. Each day brings a new beginning, a new page in the book of life. Resource Box Rules: Winning Tactics Lets face it people use articles to send traffic to theirwebsites. But if their resource box is lousy and not wordedright they will get minimal, if any traffic. Thats a fact."So," you ask, "what kind of resource box do I need?"You need a resource box that is attention grabbing, heartstopping, world jolting.... Okay, so maybe thats a wee bit of anexaggeration!What you really need is a resource box that is short and snappy thatasks or tells your prospective customer to take action.You shouldn't make your resource box (also called an Author's Bio,About The Author, etc...) very long. You don't want to bore yourreader with all the details of your writing career.Sorry to sound so harsh but on the internet people want to beentertained and enlightened. They will only read whatinterests them.If your article is informative and page scrolling (as opposed to pageturning) then you will get a lot of people to read it, but if youlose them at the start or halfway through your resource box, youwon't be able to convert them into traffic or buyers. Why??Simply because they will never reach any link you provide them with,they will close the page and go on to read a different article.You can't afford to let this happen!So here's what you do about it. You keep your resource box ata maximum of 5 lines long. You tell them to visit your site for moreinformation on that subject or to opt in for their free newsletter orreport.You give them an action to take. Because as surely as you aren'tspecific about what it is that you want them to do next, theydefinitely won't do what you want them to.So unless your resource box grabs them with the same intensity asyour article you can kiss those prospective buyers goodbye!Another common mistake made by newbie writers is to not make theirwebsite link an active one. This can happen when you just typewww.mysite.com, instead of putting http://www.mysite.com, or whateverthe full address is.In most cases people are not going to bother to take the time to copyand paste an inactive link to visit your site.So again make sure as much as you can that your link is working. It'strue that some article databases don't provide this feature, but themajority of the article databases do.Try going to the article site you posted your article on, as abrowser instead of logging into your writer's account. Find yourarticle and test the link in your resource box to see if itworks.In conclusion I guess the best way to show you what I mean is to givean example. So be sure to read my resource box below ;-) Four Tips For Getting More Mileage From Your Articles It has become common knowledge that the smartest and most effective free method of advertising your business and services is to write and submit articles to the over 400,000 e-zines currently on the 'net. There are even several e-books written on the topic, including mine, that will help you take advantage of this effective technique. What do you do next after you've invested the hours necessary to research, write, proofread, edit and submit your article to thousands of e-zine publishers? 10 Ways Writing Articles Can Improve Your Business Writing articles has proven time and time again to beone of the best ways to drive targeted traffic to any website.Here are ten quick tips to help you use your articles tothe best of their potential. How to Cash in on the Huge Online Demand for Writers Currently many online writers and would-be online writers, feel very much like folks in a ship that is out at sea somewhere but which has run out of drinking water. The fact is that although there is so much water everywhere, getting drinking water becomes a challenge because the water is salty and probably needs some sort of purification and processing to be made drinkable. How to Use Articles to Generate Free Traffic to Your Website Writing articles that are available for reprint is an excellent way to generate traffic to your website. Webmasters,ezine publishers, and bloggers are always looking for quality content. This is an excellent way to get free exposure for your website. Here are some tips to help you write your article. Every Writers Dilemma: How Do You Decide What to Write About? The sources of inspiration are all around us, in the headlines of the daily newspaper, in conversations, and listening to what questions people are asking. But how do you find those little inspirations that cause the flood gates of creativity to open wide? Letters to the Editor: Having Your Say Writing a letter to your newspaper's editor is a privilege that Americans have exercised since the early days of journalism. You need not be an expert about the topic at hand, but by adding your voice to the discussion you can help shape people's opinions positively and constructively. Here are some tips to help you get your letter published: Guest Articles: Good for Some, Bad for Others A recent debate started me thinking about how some marketing strategies can be right for one Web site, but wrong for another -- depending on the site's purpose and the underlying reasoning behind the action. Top Ten Reasons to Write Articles for Free Publication Online Many writers struggle with the decision of whether or not to write "for free" - however - unless you are a wealthy, professionally published author - I believe there are many advantages to writing articles and offering them for free publication online. 5 Great Benefits To Writing Articles On The Internet! Marketing on the internet can be a costly procedure, especially if you are trying to reach a very targeted audience. A great way to drive targeted traffic to your website is by writing articles. Writing articles does not cost anything; only effort. The Difference Between Article Marketing and Traditional Article Writing Lately, there seems to be some confusion between Article Marketing and regular article writing. People wonder why I would write articles when I'm not getting paid for them. Paid, of course being the traditional way where money is exchanged for labor. Reprint Article Headlines ? the Reader is Secondary A great headline can be the difference between having your free reprint article published once (on your own website...) and having it published hundreds, if not thousands, of times all over the Internet. Sure, the content has to be worthwhile; it has to be helpful, informative, and not just a sales spiel. And there's no denying that a well written article can be very compelling. But if your headline doesn't cut it, the article won't stand a chance. The best article in the world will never see the light of day without an effective headline. Now, more than ever, article submissions need a good headline. But it's not just the reader you have to worry about. In fact, the reader is secondary! When it comes to reprint article headlines, your main focus should be the publisher. You may think the requirements of a good headline haven't changed over the years, but they have. Unlike headlines for traditional newspapers, magazines, etc., which target only the reader, online article submission headlines target first the publisher, then the reader. So how do you write a headline for an online publisher? Here's a few tips... 1) State your domainNo matter what your business, you can be sure that potential publishers of your article are inundated with information every day. Imagine hypothetical 'Publisher Pete'. He's the webmaster of a high PR site. He receives hundreds of article submissions every day. Additionally, he farms article submission sites (aka 'article banks', 'article submit sites', 'free-reprint sites') for articles on a regular basis. Because so many of the article submissions he sees are spam or unrelated, Publisher Pete is quick to dismiss anything that isn't obviously ? and immediately ? relevant to his website. So make sure your headline signals the general subject area of the article submission, not just the exact topic. 2) State your argumentEvery website has an agenda. Whether it's to sell, persuade, or inform, there's always an angle. When our friend Publisher Pete looks for free reprint content for his website, he wants something that complements his agenda. If he's selling chemical garden fertilizers, he doesn't want an article about the evils of chemical fertilizer. Nor does he want an article espousing the virtues of organic fertilizer. He wants an article promoting the value of chemical garden fertilizer. If that's what your article is about, make sure the headline lets him know. 3) Don't make empty promisesSensationalized headlines may work in traditional media, but they're not so effective in online article submissions. Few things frustrate an online publisher more than being lured in by a promising headline which turns out to be nothing more than hot air. For publishers who take the time to carefully filter content before publishing, empty headlines are nothing more than time-wasters. For publishers who are a little less meticulous, empty headlines result in a site which is characterized by disjointed, contradictory, low-quality content. Either way, the publisher isn't impressed, so make sure the headline of your article is relevant to (and validated by) the body of your article.4) Put yourself in the publisher's shoesAlways think about ways to make the publisher's job easier. It's as simple as that. Brainstorm 5, 10, 20 headlines, then put yourself in the publisher's position and ask which one you'd choose. That's the best headline for your article submission. 5) Think about your publisher's readersPublishers want articles that readers will open. But remember, your publisher's website may cater to an entirely different type of reader to your website. Whenever you find yourself thinking about your secondary audience (the reader), make sure you're thinking about the publisher's readers ? not your own. That settled, you can go on to focus on regular audience-headline considerations such as making the headline attention-getting, targeted, and benefit driven. ConclusionWith the emergence of article submission as a great way to generate a high search engine ranking, and the associated proliferation of article submission spam, the right headline is more important than ever. The important thing to remember is that you're faced with a gatekeeper, and you need to address their needs first. By following all the publisher-focused tips above, you'll not only see your article published many more times, you'll also see it published on more relevant websites. This will help both your ranking (because links from relevant sites are always the best) and your click-thru traffic (because the audience will be more relevant). Happy headlining! |
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