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Customers Demand Internet Privacy
... and you'd better sit up and take notice! Customers concern over Internet privacy issues is on the rise, and for good reasons. Because of SPAM and phishing e-mails, identity theft and viruses, it's completely understandable that customers have a hightened concern about their Internet privacy. And it's not only about e-mail adresses and credit card numbers either. More and more companies are collecting vast amounts of data on their customers surfing and buying habits, which could give fascinating insights! We'll see that more and more customers are demanding to be informed about how companies are addressing these concerns. And every ons is scrutinized to see if they deliver on the promises made. So businesses can better comply, or prepare to be left behind. How you can assure Internet privacy for your customers 1. Create a privacy policy and stick by it As said, customers will want to know what your internet privacy and security policy is, so you'd better have one! It should have the following aspects in it:
2. Make info available online Make sure that your Internet privacy policy is prominently available on your site, preferrably from every page. Also, make all contact information (e-mail, address, phone number, etc.) available in the same fashion. You don't want your customers to have to search for the info, do you? They might not find it, and then it's... Click. Bye-bye! 3. Address all concerns Even with an Internet privacy policy prominently available on your site, customers will contact you, to double-check that they can trust your company with their personal data. This is no distrust, sometimes customers want to be reassured by a real, life person. So make sure that you can handle all those inquiries, fast and reassuring. Marjan Steneker is your host at http://www.customerservicepoint.com, your resource on good customer service, CRM, customer service books, help desk software and quotes.
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