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Search Engine Optimization (SEO) Information
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Google Patent Application ? Linking The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as: Search Engine Visibility - The Mantra of Corporate Profitability The corporate fundamentals are par excellence! The product is unsurpassable and the website is a web designer's dream in creativity and design ? but there is a vacuum ? of potential online customers! ? The website lacks the basic ingredient of success ? Search Engine Visibility! ? which is what search engine optimization is all about. Is Reciprocal Link Exchange Dead? The sun seems to be setting on the world of reciprocal link exchange. Sites that major on that may have to switch to a new paradigm, or go down like the titanic. DMOZ: Rotten To The Core I knew things were bad at DMOZ. But I guess I didn't realize how bad, until I started eavesdropping on a few forums, and reading the avalanche of e-mails I received on the subject. How To Write Effective And Unique Articles That Are Optimized for the Search Engines It is a well known fact that writing, distributing and posting articles to various location on the web is an extremely effective way to generate targeted traffic and establish yourself as an experienced marketer in your field. Unique articles that help solve the reader's problems, assists the reader in advancing their marketing acumen, or otherwise generally inform tend to stay posted on many web sites throughout the Internet and usually generate targeted traffic for the writer. Ten Steps To A Well Optimized Website - Step Seven ? Website Submissions Welcome to part seven in this ten-part search engine positioning series. Last week we discussed the importance of human testing. In part seven we will cover the best practices of website submissions, where to submit your website to, and how to do so. Search Engine Rankings for Beginners Search engine optimization is best left in the mystical land of the Intenet Marketing Guru right? Good Search engine rankings are tough to achieve. Understanding search engine marketing takes years of studying and only people with true insider knowledge and secret tools rank well in Google right? WRONG. Pure crap as a matter of fact. SEO Tips - Google Has Changed - Learn Why And What To Do Google now checks the year your domain name was first registered. The Best 7 Steps To Get A Top Google Ranking Guaranteed Google returns more search results then any other search engine. Clearly if you can get a Top Ranking in Google you will drive highly targeted traffic to your web page. Paris Hiltons Reputation is SHOT! Hows Yours? With apologies for the cheap trick of mentioning Paris Hilton to get your attention, coming to grips with the idea you're about to discover is critically important to your success with search engines! Google vs. Yahoo -- How To Rank High On Each One Google likes incoming links, especially links from high-ranking, on-topic pages that include keywords in the link text. Google doesn't like over-optimized, high keyword densities and over use of keywords in headings, etc. like they use to. Linking Strategies to Skyrocket to the Top of Google If you don't know already, one of the key success factors to getting loads of free Google traffic to your website is increasing page rank. So just how do you increase your page rank? Well, it's all in the linking. Dont Get Banned by Google There are many Black Hat techniques that people use to try and influence Googles ranking of their sites, the simple thing to remember is that THEY DO NOT help your rankings, are simply a waste of your time and sooner or later will lead to a Google ban for your site. Sure there are sites that use these techniques and are getting away with it but they will eventually get penalised as Google always manages to find them eventually. How to Choose Keywords to Theme Your Pages and Boost Your Traffic One of the most frequent questions I get asked is in the choice of keywords for a new site, specifically secondary keywords.. These are the words or phrases that you use when writing your content to help theme the page so that the search engines know what your page is about. These secondary keywords also help to bring in more traffic, because they add more depth to your page, meaning that your page is found for a lot more phrases than just the primary phrase you page is built around. How To See What Pages Of Your Site Google Has In Its Index There is a lag time between the indexing or updating of your site, and the time it takes to show new results in the database. Depending on your site, where it was linked from, who it was linked from, and who knows what other factors, the amount of time varies. Promoting Home Business: Tips to Increase Web Site Sales You've selected an appropriate Online Business Opportunity. That is not ALL! Link Swapping - How to Win the Website Marketing Game in 3 Easy Steps If you are a webmaster, chances are one of your main concerns is the ranking of your website with the major search engines. Since you are concerned with this, you are probably involved in acquiring links to your websites on the Internet to further increase the link popularity or your site. The reason gaining links to your website is important is because many of the large and popular search engines focus on the amount of links there are to your site when they begin ranking your site. The more links you have, the higher your website will rank. So, if you are not familiar with how to increase your marketing by acquiring links then you need to learn. Fortunately, it is not difficult and will not take a lot of effort, but you will need to be open minded, patient, and always play fair. Consider the following suggestions when you are beginning your link swapping or reciprocal linking campaign. How To Find Good Keywords Good keywords are frequently searched for (high demand) but not being targeted by many other websites (low competition). There are a number of tools out there that can help you find them. Google Patent Application - SEO Highlights The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as: These 7 Back Link Strategies Will Get You a Top Ranking on Google Guaranteed Google use a very complex function to determine which search results to return, Google is always changing and Modifying that function to better Serve the Search Engine User. The one constant is quality back links. These are pages linking to you without you linking back to them.
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