|
|
| www.1001TopWords.com |
|
|
Link Popularity --- Its Role and Importance In Getting Top Search Engine Rankings
Introduction "Link Popularity" ? these words may have caught your attention several times while you have been searching the Internet for tips on optimizing your website for top search engine rankings. Link popularity means popularizing a particular link of a website by increasing the number of websites that link to that site. Nowadays link popularity is being considered to be the most important step of the search engine optimization process. You cannot imagine getting good ranks in the top search engines especially Google without following an effective link popularity plan. Link Popularity Basics Google gives a lot of importance to the number of websites that link to a website. In order to get the number of websites that link to a site, just type in a domain name in this manner link:www.your-domain.com in the search box and the number that returns is the number of incoming links to your site. On the basis of the number of incoming links to a website along with various other factors, Google provides points within 1-10 to that website. These points or PageRank in the language of Google is like a measuring tool that helps the Internet surfers to know about the online popularity of that website. The PageRank of a website can be obtained from the PageRank Toolbar of Google which can be easily downloaded from the Google website. (http://toolbar.google.com/) Link Popularity Methods Link Popularity can be done through different methods like
1. Reciprocal Link Exchange Program Definition - Reciprocal Link Exchange Program is the most popular and commonly followed method for implementing the link popularity plan of a website and getting the desired results. Reciprocal Link Exchange Program Steps - A reciprocal link exchange program deals in exchanging of links with several websites. This program involves several steps that need to be followed which have been described below: Step 1 ? Link exchange for a website is usually done with websites of the same industry as well as with the websites of other industries. For example, if your website is all about finance, you should be on the lookout for websites that deal in finance along with other websites that are not related to finance. So the first and foremost step is to find prospective link partners/websites that offer reciprocal link exchange programs. You can do this easily by typing in the industry related keywords (e.g. "personal finance", "financial expert") in the Google search box. And you can find out the websites offering link exchange out of the search results thus generated. Step 2 - Always try to exchange links with websites having Google PR (PageRank) of 4 or more. Here the PR 4 criteria is applicable for both index page as well as the links page of a website. Step 3 ? You have to look for the link exchange details of each of the websites. The link exchange details lets you know how the website wants to its link to appear in your links page, where to send your link exchange details, etc. The details generally include the website's link code, email address to send your information. Sometimes you may have to submit your link information through a form provided in the website. Step 4 ? Now, create an html page containing the list of link partners that you have searched and saved so far. Name this html page as Resources/Partners/Links/Interesting Websites, etc. and provide a link to this links page in the index page of your website. Make sure that your links page is either 1 click or maximum of two clicks away from the index page otherwise prospective link partners may not be interested in reciprocating your link. Step 5 ? Prepare the link code for your website that you would send or submit through a form to the prospective link partners. A sample link code is given below: Search Engine Optimization - Offering search engine optimization services. Always try to include potential keywords for your website in the link text that is the text between the anchor tag () as well as in the description provided against the link text. Always go for text links instead of banner ads because Google gives a lot of importance to the anchor text of the incoming links. Step 6 ? Target to get maximum of the incoming links towards the home page of your website as it is the most significant page of your website that leads to the other pages of your website. This means you have to request the link partners to link to your index page. Ensure that a good navigation exists within your website so that all the pages are accessible from one particular page of your website. And that all the link texts/anchor texts in your website contain the most important keywords related to your business. This helps in improving the link popularity of your website. Step 7 ? After preparing the link code for your website, you have to approach the prospective link partners through email requesting them to accept your link exchange offer and place a link to your website in their links page. Step 8 - Lastly you have to submit these links pages to the search engines especially Google where your link has been placed by your link partners. (http://www.google.com/addurl.html) 2. Message Board Link Popularity Program ? Link popularity can also be pursued by posting your website link message to the message boards and guest books. In this method you have pay more attention towards the selection of message boards and guest books. Always select message boards and guest books that have a PageRank of 4 or more and have already been indexed by Google. It is also necessary to submit the URLS generated after posting messages to the search engines. For example, say www.online-message-board.com is one of the popular message boards where you want to post your website link. After posting your website link at www.online-message-board.com, the message board will generate a particular URL say www.online-message-board.com/your-website-link.html which contains the particular information about your site. Submit this URL in various search engines so as to boost the link popularity of your site. 3. Other Methods of Increasing Link Popularity - You can also improve the link popularity of your site by publishing articles or write-ups regarding your company or website in other websites. And make sure you do not forget to include a link to your website in these articles or write-ups. In this way your link becomes visible to the search engine robots. Paid ads also help in your link popularity plan. Conclusion In this paper, we have tried to explain the link popularity basics along with various methods for pursuing the link popularity campaigns for your website. Being a vital parameter of your search engine optimization plan, you need to make a link popularity plan and follow it strictly so that your website finds place within the top 10 results of all the important search engines, especially Google. About The Author Vudatala Meena is the Co-Founder & Managing Director of Search Engine Optimization Guru Pvt. Ltd. (http://www.searchengine-optimization-guru.com), a premiere Search Engine Optimization and Marketing (SEO/SEM) consultancy firm, catering to clients which range from Fortune 500 to small home business start-ups. Our services include Top 10 SE rankings, Pay Per Click (PPC) targeted traffic campaign, Paid Listing Management, Keyword Advertizing. She can be contacted at meena@searchengine-optimization-guru.com
|
|
|
|
RELATED ARTICLES
Yahoo Dopey, MSN Goofy, Google is Mickey Mouse Lost in a Sandbox Seventy-two days ago Googlebot first showed up and crawled over 250 pages of a brand new domain in an experiment that has had an odd cartoonish character to it, where unexplained things happen with sometimes dark foreboding, a kind of Fantasia online. How to Top Google by Writing Articles Search engines determine their rankings based on two things: Is your site relevant? (Optimized for certain keywords) Is your site important? (Many links back to your site from other sites) The Real Search Engine Optimization Guide Nowadays, there is so much talk about SEO (search engine optimization) that it has become an industry of its own. Still, 90% of webmasters don`t know how to achieve high search engine positions. In this article, you`ll learn what the 90% doesn`t... Six Reasons Why Your Alexa Rating Is Still Important 1. Additional Exposure For Your Site. PageRank and How It Gets Assigned We know that each and every website page is assigned a Google Page rank, based upon a mathematical algorithm. Pages rank on a scale of 0 (zero) the lowest, and 10 (ten) the highest. Linking between websites both internally and externally pass a value or Page Rank. Cache in the Bank: Understanding Googles Advanced Operators If you would like to know when your site was last indexed by Google, you can find out easily by using the Google cache command. By typing "cache:www.logcabinrustics.com" into the Google search engine, I learned that my site was last indexed yesterday. The Google cache also displays the web page at the time of indexing, so you can see the latest version of your page that was indexed by Google. Is This A ?DMOZ Killer? In The Making? Is building a Human-Edited Fully "Democratic" Search Directory Possible? Finding The Best Search Engine With Billions of pages on the internet how do you find exactly what is that you are looking for? Chances are you have stumbled across different search engines, and maybe even used and tried out a few of them. 10 Basic Rules for Where to Place Your Keywords First of all, Google and most other search engines do NOT look at the META keyword tag. Many people say not to bother with it, but I use the META keyword tag and I place my keyword phrases in it. Here's why. I use this tag to help me remember what keyword phrases I am optimizing the page for. You'll find this to be a big help later when you have a lot of pages and have forgotten what keyword phrases you were trying to optimize the page for in the first place. Use Keyword Articles for Search Engine Optimization Search engine optimization is very important for your online business if you are interested in staying in business. The reason for this is most of the time the large search engines direct traffic to your website, however your website must include what the search engine is looking for in order for your web page to be returned as a result. It might sound complicated, but it really is not because people use the search engines to search for keyword terms and then the search engines crawl the web looking for web pages containing these same keywords. The most important thing for you as an online business is to know the keywords that apply to your business and then include them on your web page through the use of keyword articles. Building Link Popularity As Easy As 123 The most difficult area of SEO is building link popularity. You may be thinking why? Because there are no easy ways to build link popularity. In this article I will tell you how to get links and how to find them. SEO 101 SEO (search engine optimization) is a booming businees these days. Everyone wants to obtain top rankings in google, yahoo, and msn. The problem most SEO companies face is the fact that they forget the basics. Taking Advantage of Googles Sandbox Effect Most new sites submitted to Google (at least within the last year or so) encounter a peculiar phenomenon known as the "sandbox effect" within about 2 weeks to one month after appearing in the index. Sites may very well rank relatively high in the index at first if the keywords associated with the site are not highly saturated. After about 2 weeks to one month, however, the ranking of most new sites drop significantly. In fact, it is not uncommon for a new site to appear in the number one position for a specific keyword or phrase (typically similar or the same as the website title) up until this drop-off point. For the next 2 ? 3 months, new websites are said to reside in the "sandbox," an abstract realm where new, fledgling websites are kept aside from older, mature websites in the index. Have You Heard Of Website Optimization Have you heard of website optimization ? If you are building a website or have a new one and you have never heard of it, then you had better take note, because if you want to climb the ladder on the search engines it is something you need to learn about.Website optimization means optimising your website so the search engine spiders will love it. High Search Engine Rankings - A Long Term Strategy The last 1.5 years have shown major changes in search engine behavior across the board. Algorithms change at random dates. Websites that ranked great in search results are suddenly completely wiped out from the search index. It becomes less and less predictable what a certain change to your website will get for results. A major change to a website or the way how it is promoted could have a major impact on search engine success for that website. 10 Things to Expect from Your SEO Copywriter From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing. The information (and misinformation and disinformation) it offers, the business benefits it promises, and the rules it is governed by change at such a rapid rate that it's almost impossible to keep up. Playing in Googlebots Sandbox with Slurp, Teoma, & MSNbot - Spiders Display Differing Personalities There has been endless webmaster speculation and worry aboutthe so-called "Google Sandbox" - the indexing time delay fornew domain names - rumored to last for at least 45 days fromthe date of first "discovery" by Googlebot. This recognizedlisting delay came to be called the "Google Sandbox effect." Getting Your Site Seen By Search Engines Is your website listed on search engines? When people search for you, does your site show up on page 1 or page 20 of the search engine results? Advanced Uses for the Google Algorithm Previously... Top Ten Listing? Hmmmmmmmm This is my question...
|
| © Athifea Distribution LLC - 2013 |