|
|
| www.1001TopWords.com |
|
|
Selling White Space
Almost all Internet Marketers have a basic idea of what they want to achieve in their careers. They may want to close more sales and earn a higher income. They create a power headline to get the reader's immediate attention and create curiosity. (presentation of products characteristics)They create interest and desire through answering the question "what's in it for me?". A sub-headline is an one line statement containing a powerful benefit of product. Headlines are very important because they make sales letter better structured and charge up the reader. They always offer a strong risk-free guarantee and give a free bonus together with the product. Always they finish the sales letter with asking for prospects to order NOW!They do not forget that sales research has shown that over 90% of the sales process is based on having a good rapport with the prospect. They build trust and have the best coverage for the client. They write short and use direct statements that cut right to the heart of the matter, making everything as simple and direct as they possibly can. But sometimes they forget to make letter easy to read.Following the desire to offer a full presentation of the product they often put too much inside, line after line. Nothing kills more sales than a full solid page of type and the result is a boring letter that people will not read it. The solution is to offer a pleasure to customer's eye using white space accordingly. The easier it is to read your letter or web page the more money you make. Don't torture your potential customer. Make you letter as "aired" as you can and you will make the most money just selling white space. Valerian Dinca is the owner of the newest online business tutorial. Everything you need when you need it.
|
|
|
|
RELATED ARTICLES
Secrets to Getting in Front of Your Best Prospects As a salesperson, your ultimate goal, of course, is to make that sale. But the process begins with selecting your best prospect. The objective is to spend more time with your best prospects and less time with suspects. Positioning for Profits! Last Friday, I was spending one last day of freedom with a dear friend who was expecting to have her first baby at any minute. We decided to hang out by the pool. Do You Want To Sell More? Then Stop Trying To Be Everything To Everybody! I know you've heard this a thousand times, but from the looks of things few businesses are following the advice? 4 Reasons Why the Sale is Not Made When sales are down, a salesperson must begin to take stock of why that is happening. Most sales people start by blaming the company's policies. "If you'd only offer better specials," or blame the economy, "If only customers had the money," or they blame their boss, "If only I got a better schedule," or they will blame whatever happens to come to mind that day. Never, do they take stock of their own selling techniques. How to Maximize Sales by Minimizing Windshield Time During the late 1980's I was a field sales representative for a computer distributor, selling computer systems and peripherals in and around Los Angeles, California. The traffic was horrendous, and the time I wasted driving to and from appointments just drove me crazy (no pun intended). When The Clock Strikes Twelve! I just finished reading another sales copy ending with the Deadline Marketing! Equal Chance of Winning The Sale? Bah! Are you going to win this deal? How to Spellbind Your Prospects in 10 Seconds! You've got yourself 10 seconds to HOOK your prospects or LOSE them! The Myth of the Natural Born Sales Wonder When I researched the field of using personality inventories to determine future sales success potential, I found the following flaws in their application and interpretation: The Biggest Mistake in Sales Prospecting Recently I received a prospecting voice mail message from a salesperson. The salesperson explained his company was "the leader in Microsoft hosted Exchange solutions" and he encouraged me to visit his company's website. That was it - that was the "meat" of the voice mail message. How To Achieve Excellence In Sales Most people are always striving to better themselves. It's the "American Way". For proof, check the sales figures on the number of self-improvement books sold each year. This is not a pitch for you to jump in and start selling these kinds of books, but it is a indication of people's awareness that in order to better themselves, they have to continue improving their personal selling abilities. Build Rapport by Mirroring Traditionally, salespeople look for something in the office that begs a question. For example, "Is that your sailfish on the wall?" Three Ways To Get A Prospect To Say Yes To Your Offer Here are three proven ways that will increase your sales: Sales Success ? The 5 Steps It's a common question we come across everyday: why is business getting more difficult now? Well, it all starts with your company's sales competencies. The strange thing is that many companies spend lots of money and time training its people how to sell their products but not how to sell. More Sales - You Must Keep Asking I bought a second pair of reading glasses from my localOptician recently. I need this pair to help me find thefirst pair which inevitably go missing. While in theOpticians I remember thinking that I needed to buy somesolution and some of those tissues for cleaning my muckyglasses. Dont Close Your Eyes Or Let Deaf Ears Fall Upon You To listen to your customer is important, and to hear your customer is critical. But, to see what actions they take is the lifeline to your business. Emotions That Sell, Part 2 In the last article, we looked at three emotions (besides fear and greed) that you can use to connect with your prospects and enrich your marketing campaigns. This time, we're digging a little deeper into the sales psyche. See if you can "connect" with these feelings: The Rock and Ripple Effect: 3 Ways to Splash to Sales Success Imagine you've just thrown a rock into a pond. SPLASH! Ripples begin extending around the point where the rock hit the water. An interesting observation is that the ripples closest to the rock are actually the smallest ones. Then each ripple creates another larger ripple?until finally it disappears. Selling More Effectively as a Trusted Sales Professional - Thirteen Tips Do you want to sell more successfully using an honorable and straightforward approach? Read these thirteen sales tips to help you be perceived as a trusted sales professional by buyers. Incorporating these sales tips into your selling process will differentiate you from the rest and help you sell more successfully. Sales Skills are Life Skills I love the art of selling. LOVE IT. When I first entered the field of sales, the one thing I quickly grew to appreciate was the fact that anything I did to increase my ability in selling also increased my ability in life. Sales skills are life skills.
|
| © Athifea Distribution LLC - 2013 |
