|
|
| www.1001TopWords.com : "Sales" Home Page |
|
|
< Color Psychology Will Make Or Break Your Sales Success
Color psychology is the biggest question I receive on aregular basis. The reason being is it's importance. Coloris a trigger that is associated with traditions and used inmarketing over the years so well that they must be honoredor sales are lost. Color will also trigger reactions. It is a given. This iswhy you must know how to choose the right color for theright reaction at the right time. Because of a color's relevance to success in marketing, Ialways like to continue sharing and repeating in some cases,what colors to use and when. Here are eleven of the basic colors. These colors work fortriggers on Americans only. Every country, culture, havedifferent representations for color. If you are evenselling to the Asian culture in the United States, thecolors will change. Learn the colors of whom you areselling too and sales will blossom just like a rainbow oftulips in your garden. Quick List Red Blue Yellow Orange Green Purple Pink White Black GoldGold is worth more than silver or copper but not diamonds.Since we've been taught to associate gold with value, thatis exactly what is triggered when we see it in marketingmaterials. It can seldom be used in marketing materialsthough because the color usually isn't duplicated well.On the Net it gets confused with yellow a lot and whatyellow represents. SilverSilver also represents prestige just like gold. It too,is a hard color to express on the Internet or in printedmaterials. It sends signals of cold or scientific. Thisis why silver kitchen appliances sell so well. It alsorepresents cleanness in some instances, especiallykitchens. This isn't all the colors of the rainbow, they are the mostimportant ones in marketing. Use them wisely and they willmake a difference in sales -- or the type of response youare looking for. Catherine Franz is a Life and Business Coach and MasterPractitioner in the Laws of Attraction. Catherine guidesothers in finding the light of their own existence and walkingan attractive truth in their own lives.http://www.abundancecenter.com; http://abundance.blogs.com
|
|
|
|
RELATED ARTICLES
It Isnt A Sale Until Youre Paid Back in the days when I sold for CTV and CBC Television I had a manager that once said " It isn't a sale until you're paid." Most salespeople absolutely HATE calling their customers to ask for payment as they feel like the GOOD GUY and BAD GUY rolled into one! Why Arent They Buying? You've polished your sales page over and over againuntil it's gleaming with benefits. You're gettingplenty of traffic. And still - no sales. Why Write a Sales Letter for Each Product? Authors/publishers are great at getting their books written. Entrepreneurs know their products. But after the initial one-year honeymoon, sales slow down. To counter this make sure your ebook, product, or service you offer will keep on selling from the first day, the first year, even for life. Write a short sales letter for each product or ebook. Tips for Increasing Your Profits with Gift Certificates Offering gift certificates is an excellent way of increasing sales by solving your customers' gift-giving problems. Often people would like to give your products as gifts, but are hesitant to choose a specific item for someone. Selling Abilities - Part 1 Selling "-abilities": Reliability Freebies Freebees--Freebees--Freebees How to Reach Purchasing Agents of Big Corporations Now business owners and sales professionals can develop a Faster and Easier method of selling to big corporations, Hospitals and Universities, Government Agencies (State, County levels), and other medium enterprises... as well as K-12 (Kindergarten through 12th grade). Complacency and Fear are Sales Busters Prospecting is the engine that propels anyone in sales. Without consistently initiating contact with prospective customers to talk with, your sales will plummet and everybody loses. Studies confirm that 80% of all salespeople fail in their first year because of the fears associated with prospecting. 40% of veteran producers with more than five years -- experience severe sales slumps due to fears associated with prospecting. Do Your Customers Buy On Price Alone? Here are four simple things you can do to take price out of the equation! Your Profit is in Your Follow-up: A System for Increased Sales Conversion No matter what you sell--products, services, or causes--one of the key ingredients to your success will be the attention you give your sales lead follow-up system. Nothing Happens Until Someone Sells Somthing You can always tell a good salesperson, they are always on the look-out for opportunities to do exactly that. Every chance they get they'll promote whatever it is they offer. They are driven through their need to either make money, they're passionate about the goods and services they offer or both. The Prejudging Predicament There's a direct correlation between sales experience and prejudging. The more sales and marketing experience you have the greater the tendency to prejudge your customers and prospects. Female Mannequins: An Overview Female mannequins are very common in clothing stores. They are often found throughout the store, from the front window where they display the store's latest and greatest fashions, to all other sections that featuring women's clothing. There are many types of female mannequins. Some are full-size figures that are completely built to the scale of a real female body, while others simply feature a torso on a stand. Other female mannequins are just heads that are used to model hats, makeup, or wigs. Using Emotion for Persuasion The other day, I received the last issue of a business magazine before my subscription runs out. Now, I like this magazine, but I'm swamped with reading matter so I won't renew. Forgive All Ebay Sins! And did so in this case. But it would have been customer friendlier for this seller to accept my retraction to be replaced with a bid. He would have gotten repeat business from me and my friends. His "Buy Now" price is 30% over the retail price for this item. Lesson learned by me again - that there are way too many sellers on Ebay out to grab a buck and the hell with fair practice.Lesson learned yet again." BobAnn End quote? The operative phrase here is "repeat business from me and my friends". There is no better endorsement of your product or service than word of mouth advertising. Lack of flexibility on the part of the seller, not only cost them one customer, but also destroyed the possibility for future business. Good news travels fast, but bad news travels faster! As an auction seller, (Ebay auction ID: LevelBest77) I would have accommodated her request right away. And while I have never had anyone use "Buy It Now" by accident, I have had several people over the years ask me to retract bids. The number of people who have made that request can be counted on one hand! Some, did not even understand the process, (bid retracting) and I was more than willing to guide them through it. What Do Mobile Auto Detailers Clean When it Rains? A mobile auto detailer and their profits are tied to the weather perhaps more than any other business. There are ways to make money even on a rainy day if you are smart. A mobile detailer can do many things. They of course can specialize during these time on the interior detailing of automobiles, SUVs and mini-vans. It might not be as glamorous but there are plenty of latte stains on the inside of the modern American automobile. Future Business Key Element In Sales A challenge facing many businesses is how to maintain a constant stream of customers in order to provide a regular cash flow. Sealing The Deal Over The Business Meal Doing business over meals is a ritual that has existed for centuries. Taking clients to breakfast, lunch or dinner has long been an effective way to build relationships, make the sale or seal the deal. These business meals are essentially business meetings. Knowledge of your product or your service is crucial to the success of the meeting, but so are your manners. Too many people jeopardize an opportunity because they fail to use good dining etiquette. Here are a few basic rules to make the experience pleasurable and profitable. Its Better When They Tell Them You know that word of mouth can grow your business. You hear your customers say nice things about your company all the time. So why don't they tell people? And, why don't they write it down? Looong and Boooring Sales Letters You have all seen them,the sales letters that never ends.They go on and on about how this product can do this and that.The product can often be very good and have all the featuresyou are looking for.But I think that many of the sales lettersthat have the task of selling products,are too long and boring.
|
 |
| © Athifea Distribution LLC - 2013 |
