|
|
| www.1001TopWords.com : "Sales" Home Page |
|
|
< Looong and Boooring Sales Letters
You have all seen them,the sales letters that never ends.They go on and on about how this product can do this and that.The product can often be very good and have all the featuresyou are looking for.But I think that many of the sales lettersthat have the task of selling products,are too long and boring. * First, it's a long list of problems that you might have,which this product can help you with. * Then there are all the testimonials.I've seen products with20 testimonials on the sales letter.It's fine with good testimonials,but 2-4 of these are enough in my eyes. *Benefits and more benefits.Some sales letters are just so fullof hype and over the top promises about the product,that it just puts me off. *But the most annoying thing is when I can't find the price.It's almost impossible to find.It's often the thing that are mentioned least of all.And sometimes you have to click the buy now buttonbefore the price is revealed.It's as if they are afraidyou will leave the site if you know the price upfront.If I think the price is too high I will leave anyway.It's of no use hiding it. When I'm looking at a sales letter,I'm skimming all the content.Most of the time I'm just reading the headlines of each paragraph.And I don't think that I'm the only one that use this method.If there are some special features I might want to know about,I try to find a list of features or benefits on the sales letter.It's ok to read one or two testimonials.And also a decent guarantee. If I think the product looks promising,I want to know the price,which should be easy to find in big numbers.Nothing puts me more off then not finding the price.Well,if I find that the price is fair I might buy. If the product is complex and with a lot of features,or if youthink you have to write long letters to sell your product,I think it's better to have one page for each part of the sales letter.You could have one page for the benefits/features,one page for testimonials and so on.Then make a summary of each page and put thattogether to one sales letter. Now you have a sales letter with one or two testimonials.Under them you can have a link which says something like"Click here for more testimonials"When the people that want to read more of themclick the link,they come to your page with all the testimonials. Do the same with features/benefits.List five or ten featuresand then have a link to your page with all the features.You can do this with every part of your letter.Just remember to have a link on each of the pages directly toyour payment processor with of course the price mentionedand the guarantee. I can't speak for everybody, of course.But when I want to buysomething,I don't mind clicking some linksif I want more information.What I do mind is when I have to read long pages of textwith a lot of big words and promises,before I find whatI'm looking for. Torgeir Sunnarvik is the owner and webmasterOf http://www.everypleasures.com The site with free ebooks and ebook with resell rights.
|
|
|
|
RELATED ARTICLES
Solution-Sell is a Myth! Who among us is not already up to here with the omni-smarts who wax poetic the benefits of "Solution Selling." Now it may seem strange for me, the author of the book "Up Your Income! Solution Selling for Profitability" to cast aspersions on the merits of this approach. Nevertheless like so many things in the real world, theory is one thing, application thereof is quite another. Three Ways to Get More Referrals When you are in the business of sales, among the many key ingredients to your success is receiving referrals from as many sources as possible. Is Cold Calling Dead? Is cold calling dead? And if laws are being passed to put it to rest once and for all, how do we generate business from now on? Clear Up Blurry Communication One of the top brewing companies in America is a consulting client of mine. However, during a seminar for a brewery management team, we were jolted by a "communication wake-up call." We discovered that even though co-workers speak the same words, they don't attach the same meanings. Here's what happened. I asked people to write a list of simple words, such as often, sometimes, never, and usually. Then I asked them to put a percentage value next to each. For example, if I say, "He is often late for meetings," what does often mean? 10% of the time? 50%? 75%? Etc. Do You Have Enough Prospects To Make Your Numbers? Several years ago I worked with a CPA who wanted 20 new clients. We came up with a great direct marketing campaign that brought in 10 leads per 1,000 letters. His closing rate was 10%, so after his first few clients came on board, we calculated that acquiring new clients was costing him between $500 and $600. He liked the numbers (one client was worth about $8,000/year), but progress was slow. We advised him to open the spigot and mail 5,000 at a time, instead of the 1,000 he was sending. It worked, and he acquired the new clients he was looking for sooner rather than later. Ten FAST Ways to Sell Your Products Always give a reason for the sale for credibility. Why There Will Always Be High Paying Sales Jobs With the dot.com revolution crushing once solid business models on an almost daily basis, the question surely crosses one's mind "am I next?". 7 Strategies for Writing Fundraising Letters Writing fundraising letters can be an effective way to request donations to a charitable cause. Letters are used for a variety of purposes and can be sent to a large number of people or a select few. The results of a writing a fundraising letter can vary greatly depending on the purpose of the letter, the way the letter is written, and the audience that receives the letter. Your Best Friend - The Phone We all know that you can't earn your commission until you make the sale. Furthermore, you can't make the sale without the order, and you can't write the order until you have a product presentation scheduled. Finally, you can't have a presentation until you make the infamous CALL to schedule the appointment. How to Reach Purchasing Agents of Big Corporations Now business owners and sales professionals can develop a Faster and Easier method of selling to big corporations, Hospitals and Universities, Government Agencies (State, County levels), and other medium enterprises... as well as K-12 (Kindergarten through 12th grade). How Leaky is Your Sales Pipeline? Does your Sales Pipeline leak? If you answered no, you don't even understand the question. Every business' Sales Pipeline leaks to some extent. The question is: Have you done everything you can to ensure that it does not leak excessively? Do you even know what your Sales Pipeline looks like? Selling the Difficult: How to Sell What People Dont Understand How to Buy I'll play a seller, using conventional selling methods, selling something difficult to understand; you be the prospective buyer. As we go through the process together, note your reactions, how your beliefs are being challenged, what 'objections' and emotions come up for you as I try to 'sell' you. Once we're done with that component, I'll review how it would be different using Buying Facilitation; hopefully you'll be able to take that to the bank. Stuff We Make Up About Our Prospects ? Go through the "no's" to get to "yes." Gic Number For Writing Sales Letters When I write sales letters for my clients, one rule I always start with is The Rule of 7. How To Get Rich Giving Away Something Free The best of all worlds is to have a product you can give away free and still make money. That world exists. The product need not be expensive or elaborate. It can be something simple - a sticker with a happy face, a pen with a logo, or some other intriguing item. Prepare to Sell! Sales is a critical part of any business, including non-profits. Sales is not complicated or difficult, but requires preparation, consistent action and a plan. Before completing any preparatory work in sales, consider asking yourself some tough questions. Do You Want to Know the 8 Tips to Selling More Products? So often sales men and woman are the very people that prevent themselves from obtaining additional sales and increasing their commissions. It doesn't matter if it's counter sales or door-to-door. Youve Got a Great Business, but Nobody Cares! I would like to share a disturbing little secret with you. Almost 70% of the people you do face-to-face business, with will never speak to you again! 6 Creative Questions To Move From HOW Are You To WHO Are You Imagine you just met someone new. The formalities of names, jobs and the like have been exchanged and you seem to be getting along famously. But before you know it, a few minutes pass ? and it looks like you're running out of clichés! Turn Your Wisdom Into a Workshop The Technical Revolution has done a lot for us -- we merely have to pick up a phone or send an email to conduct business. Yet, there still is no substitute for live, personal appearances when you want your teaching to count, and that's why I love workshops. Your participants benefit from the short-term intensity of the experience, and you benefit from actually seeing your principles and exercises in play.
|
 |
| © Athifea Distribution LLC - 2013 |
