|
|
| www.1001TopWords.com |
|
|
Competitor Analysis - How Writing Rubbish Can Give You an Edge
The Gobbledygook Competitor Analysis Tip When typing cap can tell you a lot about your competition? One of the great things about Adwords is it allows you to test so many different things ever so quickly. It is a very useful tool but if it were likened to a sword - it would be double-edged. What do I mean by this? It's very simple - your advert - when it is displayed - is in the public domain and can be seen not only by your prospects but also your competitors. The reverse of course is also true, which means you can perform competitor analysis too. So how can you leverage this to find out who amongst your competitors is doing a great job writing Adwords creative copy? A quick refresher is in order - Google allows you to match in 4 different ways:
Google also has some inbuilt smarts and will display your advert on occasions when it deems your advert is suitable (even though your keyword list may not match). This is known as "Expanded Match" and is only employed for your keywords that are Broad Match specified (the least targeted). The idea behind this is to maximise your advert exposure thus driving more targeted traffic to your website. Natually Google will get more revenue as a result ;-) So how can you benefit from this? I hope your eyes haven't glazed over quite yet because here comes the good bit: Type in a keyword phrase you are interested in - it must be at least a 2 word phrase. Note the results of adverts - there may be 10, 20, 100 or more depending on how competitive your market is. The Gobbledygook Competitor Analysis Trick Now - type in the first word from your keyword phrase, followed by some gobbledygook - e.g. 1kises - and then put in the remaining part of your keyword phrase. Now you'll see the amount of adverts displayed will be vastly reduced - only those who have used broad match keywords will be shown BUT... The adverts shown are shown in order of precedence - the precedence being dictated by the best adverts in terms of Click Through Rates!!! So you have a sorted list of the best adverts for your target market for that particular keyword (exclusive of phrase and exact match keywords). With this information to hand you can now construct better adverts faster for your chosen target market all for a little time taken to write rubbish and perform a competitor analysis. Tom O'Brien turns Adwords PPC management problems into profitable advertising campaigns. For more free tips on Adwords Campaign Management visit:
|
|
|
|
RELATED ARTICLES
Why Do Market Gurus Exploit This? Regardless of what you're trying to sell, you can't sell it without your prospective buyers. And selling through mail successfully depends mostly on how you talk to your prospective buyers. Knowing the psychology of your prospect is a very good advantage to cash in. This is an important guide line to apply when writing sales letters that generate very huge revenue. 10 Search Tips for Internet Marketers From kids to the old, everybody searches and search engines provide search tips to help searchers get more relevant result. Internet Marketing Solution - Content, Content, Content If you're looking for the number one, hot Internet marketing solution that will propel your website to the number one spot on the most popular search engines you have a long search ahead of you. The truth is that there really isn't one technique that will accomplish such a major feat for you. The most successful and popular websites employ a number of techniques to garner that longed for spot. That being said, however; you should know that not all techniques are equal. Some techniques will definitely get you more results than others and the granddaddy of them all is content. Internet Marketing - Article Announcer Who said marketing on the internet was easy. All the successful marketers have worked long hours plugged into their computers. Total commitment has been give to the internet for the glory of being called a 'Guru'. Of course, the financial successes aren't bad either. Or so I hear. Think Outside The Box: Home Internet Business Ideas Imagine never having to leave your home to work. Nothaving to deal with traffic, office politics, annoyingco-workers, or pretentious bosses make excellent argumentsto working out of the comfort of your own home.Additionally, you can create your own schedule and workaround your responsibilities currently in your life.Whatever your needs, starting a business is a monumentaltask and you should carefully weigh all your home businessidea's. There are a great many options for an entrepreneurto consider when developing a home business, so choose anoption that fits into your passions, experiences, andlifestyle. 10 Ways To Gain An Avalanche Of Sales 1. Utilize holidays to increase your visitors or sales. You could give away free electronic greeting cards, hold discounts, send customers holiday cards, etc. Why Test? Marketing should be treated like a science. If you are serious about making money on the Internet, it is absolutely crucial that you spend some time testing your results and refining your approach. Guide To Free Advertising When I first started my internet home business, I realized that in order to make money I would have to bring visitors to my website. I didn't have a lot of extra cash laying around, and my mentality at the time was "Why would I pay for it, when I can get it for free"? So, I starting searching the internet for places that would accept an ad for my product for free. I was very happy to find literally thousands of sites willing to accept my ad. How to Build an Asset Out of Giving Stuff Away for Free We all do it I guess: give something away for free to stimulate interest in our online promotions, an e-book here; a report there, whatever elsewhere. Cheap & Easy Online Marketing A successful online business takes more than a website?a lot more! When I ask people if they have an online business, many people tell me they are creating their website. That's good news except I get the feeling they think that is all they have to do to have a successful online business. Nothing could be farther from the truth! Targeting Online Customers Although generating online traffic is an important goal of any website, attention should always be directed to the very first and most important issue in website marketing: targeting online customers. It's important to remember that the definition of your online customers always comes from your customers' basic needs and preferences. Your customer's needs define your online business. If you define your customers based on their requirements, you will know what direction to follow based on your understanding of their needs. As a result, you won't necessarily sell your products or services to a specific demographic group, but rather to the people who actually need your products or services. Idiotic Marketers Who Waste Time Should be Shot Ok, that's a little harsh for a title but you know what? Top 10 Marketing Tips for Newbie To Start Looking for some tips on being a newbie in the world of marketing? Here are a few to think about (and do!). Internet Marketing Is No Big Secret You Do Not Need To Be An Internet Marketing Guru Just follow seven, (not so easy) steps to success.1. emal campaigns:(followup, autoresponders, etc.) advertising copy (ad title and content). Be sure your campaign has an eye catching title accompanied by well thoughtout meaningful content. Then follow up your campaign using autoresponders. 2. ad tracking: Without knowing the response rate to yourcampaign, your "shooting in the dark". This is probably the most important part of successful advertising and marketing. It may take several attempts to "tweak" your ads for just the right combination of title and content.3. search engine placement (appropriate keywords with high ranking KEI value. (10 or more, the higher the better). Use http://inventory.overture.com/d/searchinventory/suggestion/to find the right KEYWORDS relavant to your website.4. Join forums and Groups: Ask questions and contribute your knowledge. (This will allow you to place your site URL in your signature line, which in turn creates an inbound link for you, (important for search engine placement) Forums, Blogs, and Groups provide an excellent source for FREE advertising. Forum members share their experience with other members. This is not idle chat. Provide the forum with some quality input regarding your various experiences and opportunities. Watch for the feedback. Guess what? You can include your site's URL in your signature line. This is a great free advertising. 5. Traffic Exhanges, and Link Exchanges. Many link exchanges are free. Go to http://www.best-web-directories.com/ for a complete listing of link exchanges.6. Publish Articles, ie., "How to bake the best cookies" or "How to repair a hole in the wall". Just make sure you have your opportunity link included. Then submit those articles to Search Engines. This will lend credibility to your site.7. Be prepared to invest capital, money. If you think you can earn money without investing money, you're dreaming. Those "free" memberships are your "test period" to see first hand what the program offers, does it fit your need, will it produce leads, money, traffic, etc., if so invest. Here's a warning though, stay within a budget. The quickest way to go broke is by being a PAID JOINER. Make sure this program is what you need, you understand how it works, and you can utilize it within the skill level you have. If you are a "newbie, state of the art training is a priority. Find a program that provides FREQUENT state of the art training. Does this work?You bet! When I launched my website on February 2005, I started with 600 hits. Now I am enjoying 3500 hits PER DAY, an astonishing improvement. That means my site is tracking One Million hits on a year to year basis. Babe Ruth gives us another clue. Babe hit an amazing number of home runs. His record of home runs was incredible, but, his record of striking out still stands undefeated. Therein lies another insight. Success is doing until you find what works. Failure is the by product of successful people. I hope I offered you some helpful information. As I said in the beginning, it is not necessary to be an Internet Marketing Guru to have success on the Internet. Happy Marketing, your online friend,Opportunities Now Internet Marketing ServicesFor more information about us, use KEYWORD:"opportunities now internet marketing services"in any major Search Engine. Internet Marketing Online: Secret To Gain An Advantage Over Your Competition By Using Bartering If you've a business, you must always keep an eye on yourCompetitors. Why Offline Advertising is So Important for Websites It is important that anybody with a significant online presence understands why offline ads are so important and more so why they are usually much more effective than online advertisements. This is very useful knowledge that will no doubt impact dramatically on the success and profitability of any online enterprise. More so when numerous businesses have lost significant amounts trying to advertise online and have ended up with virtually nothing to show for their efforts. Even the much-talked about pay-per-click ads have been hit by increasing click fraud in recent times. This is where software is created to continuously click at ads with the motive of landing the advertiser with a huge ad bill and no business. Other times the software has been used to profit webmasters who post the pay-per-click ads as affiliates and earn a percentage of the cash paid by the client for every single click that happens on their site. How To Get Free Publicity For Your Business You don't have to spend thousands of dollars on advertising to build an effective campaign. In fact, you can get great publicity that will drive customers to do your door absolutely free of charge! 10 Sure-Fire Viral Marketing Strategies To Increase Traffic To Your Website "Viral Marketing" is giving something away for free and allowing people to pass it on to others. The main purpose of viral marketing is to spread your message to as many people as possible without having to spend any money for advertising. Web Success Secret - Overdeliver A few days back I got an email telling me to look at a software which was revolutionary. It enabled anybody to earn lawful income on the internet without hype or without making any false promises, etc, etc... Ways That You Can Make Money From Your Online Business Model If you are convinced by now that you wish to do an online business and would like to find out which business models are available, this article is written specially for you.
|
| © Athifea Distribution LLC - 2013 |
