|
|
| www.1001TopWords.com |
|
|
Internet Marketing Success Requires a Plan (Part I)
The days when you could just slap up a Website and wait for the money to roll in are long gone. Success today depends on knowing your target audience and having an effective strategy to reach them. Upfront planning is what separates winning Internet marketing endeavors from failures. Some people approach Internet marketing as a dynamic exercise. They have an idea and then immediately create a Website to market their product or service, figuring they can tweak it as they go along to see what works and what doesn't. Visions of wealth or freedom from a dreary day job fuel their dreams, and they are eager to get the show on the road. This is what I call the "ever decreasing concentric circle strategy to success?or failure." And most of the time, it is failure that is reaped. This troubled road to discovery gets to be very expensive when Websites must be redone, pay-per-click advertising doesn't yield the expected results, or sales just never seem to materialize at anticipated levels. These eager "short cutters" may also discover that the market is already saturated, or that the marketing window for their "novel idea" has been gobbled up by someone more focused. Upfront planning, on the other hand, helps to avoid costly pitfalls and allows new Internet marketers to focus their monies and energies on activities that are more likely to lead to success. It also provides a cooling-off period while a "great idea" undergoes a reality test. Planning reduces risk by identifying requirements and developing a winning strategy before investing in online marketing. In short, if your idea proves feasible, you can get there quicker and spend a lot less money by doing proper research beforehand. For an in-depth look at what an Internet business plan should contain, see Part II of this article, "Internet Success Requires a Business Plan." About the Author Al Kernek is an Internet marketing consultant and the author of "Put Your Business Online," a step-by-step guide for successfully creating and promoting a low-cost Website.
|
|
|
|
RELATED ARTICLES
Online Marketing And Promotion: 10 Profitable Ways To Recycle Your Content You may have heard the expression that "content is king". Repetition: The Secret to Visibility and Attention! Have you ever felt disappointment and dismay when trying a new marketing approach because it didn't generate the response you expected? If so, you are certainly not alone. Perhaps in our impatience and high hopes to succeed we've forgotten the old saying, "If at first you don't succeed, try, try again." In fact repetition is the secret to visibility and attention. Whether it's a sales letter, press release or copy in your direct mailings, the strategies you choose often take trial and error efforts to find the one that works best. How You Can Use Free Public Domain Content to Drive Hoards of Targeted Traffic to Your Websites There is an interesting phenomenon on the Internet and that is free public domain content. This is content whose copyrights have long since run out, or other information like dates, figures, government forms, and tons of other information. The problem with public domain content is that it is frequently difficult to find and it is not just organized and available on one website for people's needs. You can use this to your advantage however. All you have to do is seek out free public domain information and include it on your website in order to attract the traffic that is looking for this type of information. Internet Marketing Requires Lots of Patience! When you first make a decision to start an Internet business or to put your existing business online, it helps if you have a realistic appreciation of just how long it takes to break-even on your efforts. Usually, it takes several months! PPC and SEO - Inhouse Vs. Outsource Any small business owner in a B2B or B2C market has struggled with the decision - should you outsource your internet marketing to a full-service marketing firm, or should you bring employees in-house for your marketing team? First you need to define your marketing goals - are you building a long-term brand or just bringing a new product or service to market? Do you have sufficient capital to support a marketing team? Your budget for advertising (ie, Google Adwords, Yahoo Search Marketing) should be taken into account when considering your marketing budget - for online companies this is the largest single cost. You Know Youre Too Ethical When... Yeah, TOO ethical!? Lately, with some of the issues I've had to deal with in my day to day business activities it seems I am one of the rare few who is concerned about proper ethics and naturally is inclined to react with integrity. So What If You Dont Have A Website? Gasp! Choke! Gag! That's how people react when you tell them your business does not have a website. So do you really need one? Chasing New Business? As well you should. New business is what makes the world go round. Your business relies on new business to survive. To get new business you must constantly change your marketing efforts. But what about old business? Have you made a business crippling mistake? Have you forgotten your previous customers while looking for new ones? The Numbers Dont Lie! It's true. They don't. Top 5 tips for Marketing Your Real Products in Our Virtual World It can be a challenge to market real/tangible products in the virtual world. And, it's certainly much different than marketing services or virtual products. We have put together a quick tip list that every tangible product based business needs to consider when selling in a virtual market. What is EMarketing? A New Discipline is Evolving Before trying to define the term of eMarketing (or electronic marketing, so to speak), we should first take a look at the premises of its apparition and development. Blog and Ping ? A Search Engine Traffic Bonanza Everyone is talking about blogs these days as the magic money-making marketing tool. Some of the hype may actually be true, but I suggest you cut through most of what you read about blogs just long enough to understand why every business needs a blog. The Truth About Info Business Let me save you, at least, several hundreds of dollars you would have spent on different business guides and tutorials, claiming to bring you online wealth. The 3 Secrets of High Traffic Sites It seems to be in vogue these days to downplay the importance of web traffic. It's popular (and perfectly valid) to say things like: "Traffic is worthless if you don't turn it into money." Marketing Your Business - How Do I Adapt To The Internet? The way we do business is changing rapidly. From VOIP, video conferencing, email support, telephone answering services, and the almighty internet. As a business owner we are faced with hundreds of decisions our parents and grandparents never had to contend with. Internet Marketing and Your Old Age Everybody wants to learn how to make money on the Internet. What about saving money for retirement and your future? If you don't do it, who will? Alan Greenspan, Chairman of the Federal Reserve Bank, recently confronted the U.S. Congress about the cost of future retirement benefits. Quick Guide to Internet Marketing: 9 Tips for Success on the Net To market successfully you must incorporate the Internet into your business plan, but be sure to follow these 9 tips for success on the net: Identifying Top- and Bottom-Line Growth Strategies for Your Web Business Defining Top-Line versus Bottom-Line How to Start a Successful Import Business Using the Internet The Internet has opened up a whole new era of business opportunities. Falling trade barriers combining with easy access to trade information thanks to the Internet have created dramatic possibilities and sparked the growth of global online trade in virtually every area. 9 Secrets to Kick Your Internet Marketing Efforts into Overdrive Let's face it, most of us know the basics of Internet Marketing or how to promote websites and products on the Internet. There are plenty of ebooks on the subject if you aren't familiar. In this article however, I want to give you 9 juicy secrets that I have discovered from my own Internet marketing experience.
|
| © Athifea Distribution LLC - 2013 |
